Pages
- About Mockingbird Marketing
- Business Reporting
- Call Tracking for Law Firms
- Case Studies for Law Firm Marketing
- Case Study: Content Marketing
- Case Study: A Year of PR & Link Building Strategy
- Case Study: A/B Testing Email Send Times
- Case Study: Blog Consolidation
- Case Study: Brand Refresh and Website Redesign
- Case Study: Branding a Law Firm
- Case Study: Chat Systems (Virtual Assistants)
- Case Study: Contact Form in Site Header
- Case Study: Content Development and Strategic Link Building
- Case Study: Content Strategy
- Case Study: Directory Link Building
- Case Study: Domain Consolidation
- Case Study: Embedded Videos vs. Uploaded Videos and the Effect on Page Speed
- Case Study: Enabling WebP
- Case Study: Evolving Marketing Mix From Paid Advertising to SEO
- Case Study: Fastest Contact Form Plugin
- Case Study: Google Ads vs Microsoft Advertising
- Case Study: Google Search Console Warnings
- Case Study: Historic Link Development
- Case Study: Impact of Coronavirus on Website Traffic and Leads
- Case Study: Impact of Coronavirus on Website Traffic and Leads Part IV
- Case Study: Impact of Coronavirus on Website Traffic Part III
- Case Study: Linkbuilding
- Case Study: Local Optimization (NAP Cleanup)
- Case Study: Negative SEO Recovery
- Case Study: New Website Launch
- Case Study: On Page Optimization
- Case Study: Organic Traffic After Two Years of SEO
- Case Study: PR Link Building During COVID-19
- Case Study: Redesign Site Launch
- Case Study: Selecting the Right GMB Category
- Case Study: Switching Hosting Platforms
- Case Study: TV Advertising Drives Branded Search
- Case Study: Unstructured Citation
- Case Study: Utilizing Google Ads Smart Bidding
- Case Study: Website Rebuild and Content Consolidation
- Case Study: Website Redesign
- Case Study: Website Redesign
- Case Study: Website Redesign (Choquette Law Firm)
- Case Study: Generic vs. Specific Newsletter Subject Lines
- Case Study: Impact of Coronavirus on Website Traffic and Leads Part II
- Case Study: Promoting via Video
- Contact Mockingbird
- Coronavirus Law Firm Survival Mastermind
- Escape Findlaw Guide
- Events
- For In-House Marketing Superheros
- Home
- Hubspot for Lawyers
- Jobs at Mockingbird Marketing
- Law Firm Advertising (PPC)
- Law Firm Branding
- Law Firm Marketing Plans
- Law Firm Marketing Services
- Law Firm SEO
- Law Firm Websites
- Legal Connect with Google
- Legal Connect with Google For Bar Associations
- Legal SEO Store
- Lunch Hour Legal Marketing Podcast
- Marketing for Criminal Defense Lawyers
- Marketing for Family Lawyers
- Marketing for Immigration Lawyers
- Marketing for Personal Injury Lawyers
- Marketing for Solo Attorneys
- Mockingbird Blog
- Past Events
- Read Our (Unfiltered) Reviews
- Resources
- September Legal Connect with Google
- Smart Lawyers Don’t Get Trapped by Proprietary Website Platforms
- Smart Lawyers Don’t Get Trapped by Their Agency
- Smart Lawyers Don’t Share Their Marketing Data with Competitors
- The Best Speaker You’ll Book This Year
Mockingbird Blog
Advertising
- Beware the FOMO Legal Marketing Agency Ads
- Google Begins Rolling Out COVID-19 Relief Ad Credits. Here’s How to Check If You Got Them.
- Study: Google Ads Costs Increase by 42% during COVID Crisis
- Never Advertise Without This
- Google to Provide $340 Million in Ad Credits to SMBs
- How to Use Your COVID-19 Downtime To Help Your Law Firm Grow
- Should Law Firms Pause Ads During Coronavirus?
- The Difference Between a Lead and a Conversion (and Why You’re Responsible for the Latter)
- The Role of Privacy in Digital Marketing in 2020
- Responsive Ads Might Be Your Best Option
- High Funnel vs Low Funnel Marketing: Knowing Your Jargon
- Let’s Make 2020 the Year of No Long Term Contracts
- Impacts of Google’s January Update on the Legal Industry
- Should You be Advertising on DuckDuckGo?
- How Google’s Ever-Changing Search Experience will Impact the Legal Industry
- Is Your Agency Selling You More Than You Need?
- The 3 Best Resources for Beginner Website Owners
- How Remarketing Benefits Law Firms
- Google Ads Conversion Rate Benchmarking
- Why We Track the Customer Journey: 3 Good Reasons
- The Future of Search Ads
- Why Microsoft/Bing Advertising is Worth It
- Yes, You Need Call Tracking
- FACEBOOK’s New Safety Guidelines
- Your Clients are Your Best Advertisers
- Is Your Law Firm’s Site Affecting Your Ad Conversion Rate on Mobile?
- Are Google Ads Messaging Extensions Right for You
- Data is Useless without Insights: 4 Indicators You Should Know
- Creating Effective PPC Landing Pages
- 3 Marketing Strategies I Learned from the Virginia 2019 Elections
- How to Compete in a Saturated Market
- Your Size (Or Lack Thereof) Is Your Strength
- Call-Only vs. Call Extensions: What’s Best for Your Firm
- Getting to Know Your Audience
- Understanding Conversions (SEO 101)
- Mockingbird Client Google Ads Disapproved…. temporarily
- Why Law Stories are Perfect for Content
- You Need to Improve Your Firm’s Brand Story
- If Google Ads Runs Itself Now, What do We do?
- Setting Up Your Google Ads
- How to Run Paid Ads with a Small Budget
- Competitor Ads in your Google My Business Profile…
- Google Ads Search Position Metrics
- Google Ads Brand Attacks…Misspellings as a Workaround (i.e. Nagage)
- Google “Refreshes” Mobile Search Results Page
- Test Ad Copy Easily with Google’s Responsive Search Ads
- How to Add & Remove Access to Your Google Ads Account
- The ABC’s of PPC
- Avvo Accidentally Emails Thousands of Lawyers with Cancellation
- Google Ads Taking Steps to Combat SPAM in Call Only Campaigns
- Google Ads Parallel Tracking is Now Required
- Google Ads Rolls Out New Automated Location Extensions
- Google Incentivizes Video Ads for SMBs with ‘YouTube Director Onsite’
- “Exclusive Legal Marketing” Loses Suit For Bidding on Attorney Names in AdWords
- Lawyers of Distinction SPAM (Plus a Lesson on Useless Traffic)
- FindLaw’s Atrocious Social Media Product
- Is Google Moving to Kill Retargeting?
- Another Problem with the ROI Metric…
- Questions your AdWords Agency Doesn’t Want you To Ask
- Poll: Which Attorney Advertising Video is the most Outrageous?
- The Single Most Underrated Marketing Tactic
- Is Your Brand Synonymous (to Google) with Personal Injury?
- How to Utilize Ad Extensions in the Legal Industry
- Email Marketing with Mailchimp: 3 Steps to Success
- 4 Things Every PPC Account Needs To Exclude
- Cute Kittens do NOT Generate Lawyer Business
- How to Share AdWords Access with an Agency
- How Voice Search May Be Hurting Your Advertising
- Get The Most From Your AdWords Search Terms: 2 [Simple] Tips
- A *strong* Case for Avvo Pro
- Picking a Winning Title Tag: No Easy Way Out
- Live Q&A With Google – Advanced Adwords Targeting
- 5 AdWords Tips You Need Before 2017
- The Beginners Guide to Facebook Advertising
- How to Generate Personal Injury Cases for About $100.
- 4 Google AdWords Tips You Should Implement Right Now
- Yelp’s Grossly Inflated “Lead” Reporting
- Top Announcements From Google Ads & Analytics Innovations Keynote
- Call Only Campaigns
- Why Your PPC Landing Pages Should Be Part of Your Website
- 7 Reasons You Should Bid on Your Brand Name
- Should You be Advertising On Yahoo Gemini?
- YP Advertising’s Efficacy: Case Study
- Is Your Advertising Too Expensive?
- Facebook Advertising: The Importance of Extreme Targeting
- Put a Bird on It: Making Your Legal Imagery Soar
- Case Study: How To Do Social For Lawyers
- How To Set Up Pharmaceutical PPC for Law Firms
- Why It Takes 5 Years for Email to Generate 1 Law Firm Client
- The Worst Legal Marketing I’ve Seen
- How We Replaced PPC with SEO and Saved $30,000
- Just How Much Does Yelp Cost?
- Where Have All My Reviews Gone?
- Every Social Media Consultant is Lying to You
- More Horrific Attorney Marketing
- Google Adwords Costs 150% More than Bing Ads
- Yelp Sues Law Firm, McMillan Group, for Bogus Reviews
- Lawyers: Your Email Marketing Channel (Might) be Dead
- You are Foolish if you run Google Adwords but not Bing Ads
- Hey Lawyers: Be (Very) Careful With Retargeting
Agency Life
- The Chasm Between BLM and Lawyers: Part I
- Making Sure Your Business is Prepared for the Virus
- Pitch Mockingbird for Just $250
- We F’d Up…
- Thank You Gifts – Rescue.org
- Why You Shouldn’t Hire an HOURLY Marketing Consultant
- Avvo Sells….
- Lawyers of Distinction Scam: Cease & Desist Threat
- Mark Marenda Tribute
- Mockingbird Mission
Analytics
- How to Monitor Your Website
- Why You Should Be Checking Your Bounce Rate
- Call Tracking or No Call Tracking – Choose Wisely
- What do you REALLY need in your marketing mix?
- How to Properly Add URL Parameters to Facebook Ads
- How an Agency used Hubspot to be Misleading
- Google Analytics is Lying to You!
- Why Does Scorpion Think Your Data is Theirs?
- Are Your Partners Sending Fake Traffic?
- A Lesson on Understanding Your Website Data
- Why YOU Must Control Access to Google Analytics
- Atticus Clients Doubling Traffic
- Google Adwords Launches Offline Conversion Tracking
- How to Check your Access Level in the New Google Analytics Interface
- Your Website – Three Things You Absolutely Must Control
- Stop Sending Me Your Google Account Log In Credentials
Bar Association
Branding
- How Law Firms Can Attract New Clients Using Video Marketing
- Using Actionable Language That Converts Users Into Leads
- When Good Reviews Go Bad
- What Does “Trust” Mean for the Legal Industry
- The Quickest Way to Piss of Your Customers
- Google My Business is a Necessity (Even if it Goes Premium)
- The Social Media Sites You Shouldn’t Ignore
- Survey Says: Manage Your Reviews
- The 4 Best Ways to Optimize for Local
- 3 Ways a Scholarship Can Help Your Firm (And How to Organize One)
- E-A-T: SEO 101
- What’s So Special About You?
- The Role of Meta Descriptions in Your Business
- Law Firm Branding: Bringing Brand Identity to Life
- Law Firm Branding: Crafting Your Brand Image
- Law Firm Branding: Why Should Your Firm Rebrand
- Is Your Tagline as Creative as You Think it is?
Design
- Laws of UX Series: Aesthetic Usability Effect, Doherty Threshold and Fitts’s Law
- In Defense of Location-Based Hero Images
- Structuring Your Page for SEO
- You Should Care About Accessibility
- Webinar: ADA Compliance – From a Lawyer and Designer
- Taking a Content First Approach to Website Design
- How to Assess the Success of a Website Redesign
Legal Marketing Questions
- Law Firm Intake Software Overview
- How to Prevent the Coronavirus from Contaminating Your Conversions
- Who’s Answering Your Phone?
- When Should You Pay for Listings?
- What Is Your Firm Prioritizing in 2020?
- 3 Things to Remember When Leaving Your Digital Marketing Agency
- It’s Not Your Agency’s Data, It’s Yours
- Being Over Charged
- Why Won’t FindLaw Install GA?
- LMQ #16: What is the Google Snack Pack?
- LMQ #15: How Can I Tell If My Legal Website Is Mobile Friendly?
- LMQ #14: Did the Google Mobile Update Affect My Site?
- LMQ #13: Are Virtual Offices Spammy?
- LMQ #12: What is the Centroid?
- LMQ #11: Why Doesn’t Yelp Encourage Reviews?
- LMQ #10: Why is Content Shareability So Important?
- LMQ #9: How Do We Handle Our Google+ Listing When Moving?
- LMQ #8: What Is A Google Practitioner Listing?
- LMQ #7: Is My SEO Paying Off?
- LMQ #6: How Much Should A Legal Website Cost?
- LMQ #5: Why Does Website Speed Matter?
- LMQ #4: A Top SEO Mistake – H1 Problems
- LMQ #3: Pay-Per-Click Budgets
- LMQ #2: Does Pay-Per-Click Advertising Work?
- LMQ #1: Reposting With LinkedIn Publisher
Local
- Prediction: Google Screened as Ranking Factor for Google Local.
- Law firm websites serving up foreign porn….
- Important! (Temporarily) Stop Asking For Reviews!
- Recent Google Update Winding Down
- The Ultimate Citation/Directory Listing Checklist
- Top 4 Ways for Law Firms to Stand Out
- How to Claim and Create your Apple Map Listing
- The Value of Google My Business Posts
- Are Your Leads Getting Stolen?
- Creative Ways to Increase Positive Reviews
- Google+ Shutting Down in April 2019
- New “Follow” Button For Google Maps
- Is Google My Business Sending People to your FAX Machine?
- Avvo now hiding your info?
- A Guide to Creating Linkable Content
- Moving Your Firm’s Office with Local SEO in Mind
- Next Level Marketing…. Local Legal Spam across NY and NJ
- Local Spam: The Solo with 60 Offices
- Directory Management Is Important: Here’s Why
- Caught Stealing… Why Your Local Spam is THEFT and Not “Marketing”
- Google’s Question & Answer Feature on Mobile: What We Know So Far
- 6 Must-Haves for Law Firm’s Contact Page
- How to Write Content for Local Search, Not “Links”
- Managing Duplicate Google My Business Listings in a Post Map Maker World
- Google moving (some) organic results above the map?
- Accessing the Hidden Fields in Google My Business
- Mockingbird’s Love Affair With Yext
- How To Create A Direct Link To Your Google Reviews
- [Mockingbird Survey Results] – Online Reviews for Law Firms
- Review of Google’s Possum Algo Update with Joy Hawkins
- Google Maps Update
- Get Ready for $300 CpCs in Legal
- Seattle DUI Lawyers stripping for $1.99 a minute?
- Google Playing with Click-to-Call Phone Numbers in Mobile Organic Results
- Yext Integrates Google Into PowerListings
- Moz’s Local Ranking Factors Report
- HOT: Google Updates Local Results
- Online Reputation Management: How to do Reviews
- Citations – Overlooked Boon for Legal Industry
- How To Update Your Business Information on the 4 Main Data Aggregators
- Factual Changes How to List Your Business
- Latest Google Algo Change Hits Local: Pigeon
- Yelp Releases Nielsen Survey Data and Declares Itself King of Local Directories
- Is Local Search Optimization About to Get Easier with Moz Local?
- Hot off the Press: Local Ranking Factors – Lawyer Edition
- Local Gets a Makeover: Google Knowledge Carousel
Mockingbird
- Why We Didn’t Send Holiday Gifts
- RBG and the Lawyer Mom Owner Conference
- Lawyers and Cops and BLM and Branding
- Handling Our Over-Performing Page
- Google’s November “Bedlam” Update
- Screwing Lawyers: Calculate The True Cost of Your Agency’s Long Term Contract
- On Being Different Instead of Better
- Bird Droppings: Voice Search Technology…and More!
- Welcome to the New Mockingbird!
- “ROI” – The Marketing Catchphrase Agencies Don’t Get
- 5 Reasons You Should Use Password Management Software
- Immigration Attorneys: We Want You!
- Getting Political
- Mockingbird is Moving to Months
- What Marketers Say (and what they really mean)
- On Being Awesome….
- A Legal Marketing Agency’s Letter to Santa
- CAF Donation
- Legal Connect with Google Workshop – Two October Events
- Announcing our Relationship with Google
- How to Sound Like an SEO Expert (without really knowing anything)
- It Might Not Be Our Fault, But Its Still Our Problem
- Website Refresh
- Avvo’s Win for Free Speech – anti-SLAPP law
- Super Sunday Sweepstakes
- 7 Traits of Our Most Successful Clients in 2014
- 1% For Good: Colon Cancer Research
- I Lied to Get MockingbirdMarketing.com
- 1% for Good: Challenged Athletes Foundation
- 1% For Good: His Heart My Voice
- Shaming State Farm: A Social Media Experiment
- 1% for Good: Get Your Rear in Gear in Memory of Katie Tinnea
- Why I am Lucky to Work with Amazing Clients
- Atticus is Now Mockingbird
- 1% for Good: Liddy Shriver Sarcoma Initiative
- 1% For Good: Sea Shepherd
- 1% for Good: Get Your Rear In Gear in Memory of Katie Tinnea
- Introducing: Atticus 1% for Good
- Why (most) Americans Hate the Legal Profession
- Avvo Partners with Atticus
- Why I Started Atticus Marketing
SEO
- Evaluating the Value of a Backlink
- How to Identify and Fix 404s
- Lawyers, Be Clear About How You Can Help: Landing Page Case Study
- Mockingbird Prepares for Google Web Vitals
- Link Building Through Community and Connection
- Is Creating Content Fueling Traffic to Your Law Practice?
- What Happens When There’s No Anchor Text?
- Google Screened for Lawyers: What You Need to Know
- Spotting The Hallmarks of SEO Balderdash
- Attorney Kate Furek’s DIY Website- A Rare Success Story
- Is Avvo (coming) Back?
- Google Introduces Core Web Vitals
- Google Screened Badge and Local Service Ads rolling out for Lawyers
- Yoast Search Appearance Settings: Best Practice Set Up for Law Firms
- Should My Blog be Separate from My Site?
- The Case for Cloudflare
- Voice Search Popularity Slowing Down
- Laws of UX Series: Hick’s Law, Jakob’s Law and the Law of Common Region.
- Smith.ai, CallRail and Mockingbird sit down to talk legal conversion….
- Google Ads Policy Change has Legal Squarely in Mind?
- Mockingbird’s Approach to Building Websites
- Cockroach is now Mockingbird (again)
- Avvo in SEO Traffic Free Fall
- Nofollow Links Can Be Useful Too
- 5 Ways to Give Back During A Pandemic
- PR & Link Building During Crisis: What We Have Learned from COVID-19
- Mockingbird Marketing is now Cockroach
- We’re in it Together: Our COVID-19 Related Webinars
- Three Online Resources for People Who Don’t Know Anything About SEO
- BEDLAM Goes Virtual
- Sitemaps: What are They and Why Do I Need One?
- Finding Your Following With a Niche Subject (And the Surprising Charm of a Mortician)
- SEO Shouldn’t Be Everything
- How to Get The Most Out of Your Blog
- What is a Manual Action and How Do I Fix It?
- When Snippets Don’t Help
- A Guide to Using Ahrefs’ Internal Backlinks Tool
- How to Handle Spam Links in Google Search Console
- How to Properly Use Alt-Text
- 7 Features of Highly Effective Content
- Should I Think About Gender When Considering My Audience?
- Everything to Know About Featured Snippets
- The Ups and Downs of Facebook Marketing
- Monitoring Your Internal Linking on Ahrefs
- Using Google Analytics to Improve Page Speeds
- Why Does Search Intent Matter?
- Link Building: Where to Start
- What Types of Traffic are Better?
- Your Logo Is Big Enough
- When We’re Happy to See Clients Go
- How Your Domain Authority Affects Your Firm
- Tools We Love: CallRail
- How Digital Advertising can Work With Outside Advertising
- The Unseen Benefits of Building a New Website
- 5 Steps to Upcycling Old Content
- Creating a Content Development Plan
- 3 Things a Customer Should See When They Land on Your Site
- BEDLAM Named One of the Top 11 Legal Conferences Lawyers Need to Attend
- How AI and Machine Learning are Helping Your Website
- Why Did Google Remove My Reviews?
- The Effects of Google Search Console’s Speed Reports
- BERT: The Newest AI
- Hosting Hack: PHP 7 Vulnerability
- Please Spend Time on Your Practice Area Pages
- Writing to be Skimmed
- Choosing the Right Images for Your Article
- Should I Be Focused on My Rankings?
- See Your Competition’s Backlinks
- How Politics Can Help Your Firm
- It’s Time To Start Making Video Content
- Don’t Neglect Your Firm’s Social Media
- Title Tags: What They Are, How They Work, and How to Write Them
- 6 Ways for Clients to Find You (SEO 101)
- Branded and Unbranded Keywords: When to Use Which
- 9 Keyword Research Tips and Tricks
- Yoast Opting Users In to Snippet Update
- SEO Copywriting: The Marriage of Content and Data
- Why Video Reach Campaigns Matter
- Knowledge Panels, Featured Snippets, and Today’s Youth
- Breadcrumbs Just got an Upgrade
- Google’s September Core Update: What to Know
- Google Update: Same-Day Data
- Reviews Plateau Low After Google Crackdown
- How to Use (the Right) Keywords in Your Blog Posts
- Announcing BEDLAM II
- The Most Frequently Missed Opportunity for Law Firms
- How to Fix Your Website When Your Agency Isn’t Around
- Slow Site? Speed it Up with PHP 7.3
- How to Not F$%k Up Your Site Launch
- Hiring: NON COLLEGE GRAD For High Tech Marketing Apprenticeship
- Tips to Make Sure Your Website Is Accessible
- Don’t Gather Reviews on Only One Platform
- Google Fully Replaces Google Search Console
- Page Indexing Issues being fixed by Google
- Google’s Latest Algorithm Update
- The Art of Historic Backlink Development
- Law Firm WP SEO Problems: Google Stopped Supporting Pagination
- Backlink Explosion (How to Monitor the Quality of Your SEO “Experts” Link-building Work)
- What You Can Learn from Dick’s Sporting Goods (i.e. How to Monitor for 404s)
- Bird Droppings: Google Takes Its First Steps Toward Killing the URL…and More
- How Our Client Got Scammed (& How We Played a Part in It)
- Battle of the Sexes: Online Reviews
- Site Kit by Google: Check-in on Your Site in one Location
- Don’t Turn a Blind Eye to How Your Phone is Answered
- How Bad Chat Implementation Can Kill Your Website
- Why You Need to Update to Php 7.2
- Advanced Website Launches the Mockingbird Way
- Is Your Firm’s NAP Consistent Across the Web?
- Bird Droppings: Google is now rolling out the Google Speed Update…and More
- Martindale-Hubbell Aggressively Marketing Their LinkSpam Network
- Google Doesn’t Care About “Fresh” Content (So Says Google)
- Details on Google’s Manual Action Penalties
- Google Begins Labeling Sites as Not Secure
- Google Reinforces the Importance of Speed & Security
- Historical SEO Spam from FindLaw
- Getting the Most out of Exclusive Google Trainings
- Google Now Notifies Those Who Leave Reviews When Business Owners Respond
- GDPR and the New Google Analytics Data Retention Period
- Blogging Basics: Keeping SEO in Mind
- Wistia Releases New Video Player, Vulcan V2
- Beware of Your Chat Vendor
- Bird Droppings: “Business Description” Returns to Google My Business…and More!
- Another Indicator That Your “SEO Content” Is Awful
- Google Illustrates the Importance of Mobile Page Speed with New Website Testing Tools
- Google My Business Q&A Becomes a Negative Review
- Bird Droppings: Google Q&A…and More!
- How ONE Link drove an 11% Traffic Increase
- The ONLY Question You Need to Ask Prospective SEO Vendors
- Bird Droppings: Video Added to Google My Business…and More!
- Why You Can’t (and Won’t) Win Google’s Local Pack
- Is the Avvo Rating Gone with the Sale?
- .Law Comes Clean About SEO
- Looking Back on SEO in 2017
- Lawyers of Distinction’s New Top Dog
- Flossing and Blogging
- Bird Droppings : Stop Googling Yourself! Google provides another reason to embrace mobile users. Legal Connect with Google and Mockingbird.
- Use Google’s New Search Snippet Character Limit to Your Advantage
- Stop Googling Yourself
- Bird Droppings: What’s happening with featured snippets? And reviews, the top local ranking factor.
- Simple and Consistent Web Design
- Bird Droppings: Google Posts might impact search ranking!
- MyGooglePages.com: Or, “How To Verify if that Phone Caller is Really From Google”
- Is Your Law Firm’s Website Mobile Friendly?
- Know What your Agency is Doing: Buying Links
- Bird Droppings: The first of a (mostly) weekly Legal Marketing/SEO links post series
- Authentic Images Are Worth It
- Blogging for the Sake of Blogging
- The Awesomeness of Premier Google Partnerships….
- How to Handle 1-Star Reviews
- Is Your Law Firm Domain Registered Through Weebly? That’s a Paddlin’
- Optimizing Images for Search: The Basics
- A Quick and Easy Guide to Internal Linking
- Back to Basics: On-Page SEO for Law Firm Websites
- Don’t Optimize for “Child Pornography” or: Why Titles Matter
- Building Quality Links on Trusted Sites – Email SPAM
- How to Find Your Link Building BFF
- Counterpoint Guest Post: Social Media Done Well…..
- How to Write Website Copy for Diverse Practice Areas
- Has Google Let Up on Defamation Removal Requests?
- Farewell Mark Marenda
- SEO Disaster: “This Site May Be Hacked”
- Title Tags, Meta Descriptions – the What and the Why
- What Google’s New Deal Means for Anti-Piracy Attorneys
- Google’s Video on How to Hire an SEO Consultant [or Agency]
- The Correlation Between Traffic & Leads
- Focus on What Your Clients Care About
- SPAM is for Eating, Not for the Internet
- How to Find (And Fix) Orphan Pages
- Review of the ABA Top 100 Blogs
- Screaming Into the Emptiness of Twitter
- Linkbuilding Ideas for the Average Law Firm
- LexBlog’s Kevin O’Keefe is Dead Wrong: SEO Does Matter
- When the Top 10% Means Nothing
- What Links to Axe Before Penguin Axes You
- SEO Trends in 2017 – [Good News, Bad News, No News]
- Web Design That Works
- Google’s Disavow Tool: How To
- Getting the Most Out of Ahrefs
- SEO: Beginner’s Guide to What Matters
- Why HTTPS? Well that’s a stupid question.
- Complete Guide to Understanding and Transferring a Domain Between Registrars
- 6 (not scary) Steps to Setup a Google Account [Gmail] with an already existing Email.
- A/B Testing: How To Improve Contact Page Conversions Using Google Analytics
- #Hashtag Idiocy: #JustBecauseYouDon’tUnderstandItDoesn’tMeanYouShouldDoIt
- SEO Ranking Upheaval
- Google Review Penalty in the Works?
- Google SEO Penalty for Chat Pop-ups Coming?
- SEO Traffic Generates 1 call per 30 visitors
- Latest Fallacy: Technical SEO is Dead
- Why Ranking #1 Doesn’t Matter
- Why Great Design and UX is HUGELY IMPORTANT for Law Firm Websites
- The .law TLD Sales Conspiracy
- Evaluating Best Biz Local Lawyers (A case study in backlink analysis)
- Displaying Reviews with Schema
- Top 5 Most Important Sections in Google Search Console
- How Our ex-Client Made $1,500,000 by Firing Us
- MobileAgeddon – Mobilegeddon Happening Again?
- Is Your Blog Destroying Your Website’s Performance?
- Yesterday is why you shouldn’t compare month-to-month traffic
- Google Rolls Out Huge Changes to Search Results
- The Decline of Reviews in Google SERPs?
- A Beginner’s Guide to URL Redirects
- Basic Schema for Attorneys
- Why You Shouldn’t Let a PR Agency Run SEO
- Google Core Algo Update this Past Weekend
- Best Free Legal Directories: 2016
- HTML Sitemap: Creating in WordPress and Their Importance
- 2015 – The Year That Was
- Ranking Reports (email exchange outlining the uselessness thereof)
- 6 Content Marketing Tactics for Lawyers that Actually Work
- Google Erroneously Labelling Lawyers with Professional Misconduct
- FindLaw’s take on the new .law domains….
- Foolish Lawyers Lining up for .law domains
- Introducing the Echo Legal Marketing Platform
- How to Use a 7.5 Billion Pageview Site Called Reddit for Referral Traffic
- Why Your Content Sends You Zero Traffic
- The Snack Pack – A Follow Up
- Online Reputation Management: Dealing with Bad Reviews
- Site Speed Matters – So how do you test it?
- Communication is Imperative to SEO and Life
- Is LawDingo Rolling Over Dead?
- 7 Signs Your SEO Agency Might be Less Than Legit
- Linkwheel Spam, The Truth Network and Judith Swift
- 8 Questions to Determine if your SEO Expert is… an SEO Expert
- Google Mobile Penalty Study Week 1 – mobile friendly +8%, unfriendly -4%
- Google Mobile Penalty Study Day 6 – Mobile sites up 5%
- Google Mobile Penalty Study Day 3: In Which we ask, “What Rollout?”
- Google Mobile Penalty Study: Day 2 – Mobile Search Traffic up 15%, but…
- Mobile Penalty Study: Traffic up 9% on Day 1
- Update on Google’s Upcoming Mobile Penalty
- Upcoming Google Algorithm Update – Say Goodbye to Doorway Pages
- Google Will Now Use Mobile-Friendliness as a Ranking Factor
- LinkedIn Publishing Won’t Eat Up Your SEO Traffic (and you won’t get Google penalized either)
- What to do When FindLaw Pulls the Plug on Your Website
- Why You are Your Firm’s Best (and Worst) Content Writer
- Why Most Law Firms Need Only One Domain
- Mockingbird Named 2015 Top SEO Agency
- A Change in AdWords Third-Party Management Policy (for the better)
- Its Here – Penguin 3.0 (and Webinar for Law Firms)
- Pending Penguin Update – Is Your Site Ready?
- New Panda Rollout Helps Lawyers (we hope)
- Google Authorship is Dead (or is it . . . .)
- The Pigeon Mess . . .
- The End of Google Authorship as We Know It
- The Holy Grail of SEO Tools
- How to Buy A Top 10 Attorney Award (and Link) from The American Institute of Personal Injury Attorneys
- The Attorneys ATM – SPAMMY SEO Marketing
- FindLaw Websites Crushed by Panda 4
- Panda 4.0 Update – Lawyers Edition
- FindLaw Selling Pre-SEO’d Websites
- The Last 30 Days in Search – A March 2014 Recap
- Even More FindLaw Link Spam
- Richard Jacobs & Speakeasy Marketing – SPAMMY Legal Internet Marketer
- Legal Marketing in 2014: The Only Thing You Need to Know
- Google Shuns Low Quality Authors
- The Power of Promoting (Good) Content
- SEO Regicide: Content the King is Dead
- Your Legal Blog Content Isn’t As Good As You Think It Is
- Does My Site Look Fat in this WordPress?
- Google’s Penguin 5 SPAM Update Launches Today
- Sometimes the Technology (really) Matters
- Are You Qualified to Hire an SEO Agency? A Simple Test
- LawyerEdge Website Underperforming? A Cautionary Tale of Duplicate Content
- Are You Sending the Wrong Signals to Search Engines?
- Legal Linkbait
- A Common Sense Law Firm Policy for Authorship
- Your Ranking Report is a Dangerous Waste of Time
- 9 Questions your Legal Website Developer Doesn’t Want You To Ask
Websites
- Laws of UX Series: Miller’s Law, Peak-End Rule, and the Serial Position Effect.
- Laws of UX Series: Law of Proximity, Law of Similarity and the Law of Uniform Connectedness.
- Low on Funds? Don’t Get a Custom Site
- Why Optimizing for Mobile is Necessary for Law Firms
- Keeping Your Site Stable During Google Updates
- Finding the Secret Pages that Drive Conversions
- Making Your Website Scalable Helps Everyone (and Everwhere)
- Chrome is Updating and Leaving Mixed Pages Behind
- Why We Start Design Projects with a ‘Discovery Phase’
- 5 Popular Web Hosting Companies Vulnerable to Simple Takeover Hacks
- Leaving WordPress Drops Traffic by 44% (and Tangentially, Why Mockingbird is Awesome)
- How To Market to People Who Hate Lawyers in One Easy Picture
- Rumor Mill: FindLaw transitioning sites to WordPress????
- How to Inadvertently Hide Your Content (And Gut Your Site) with Pop Ups
- It May Not Be Our Fault, But It’s Still Our Problem
- Should law firms have a blog?
- WPML Custom Language Switcher
- Sometimes It’s the Little Things
- Design Resources for Law Firm Websites
- FindLaw Abandons Another Law Firm
- Law Firm Website Costs Graphic
- Design Matters
- Squarespace vs WordPress for your Law Firm Website
- Should Your Law Firm’s Website Have a Privacy Policy?
- Popular Legal WordPress Contact Form Plugin Giving Errors
- “Responsive Websites” – What They Are and Why Your Business Needs One
- Be the Most Accessible Lawyer You Know
- How much should a legal website cost?
- The Ugly Economics of Live Chat
- Call Tracking for Law Firms – Jenny, I Got Your Number: 867-5309
- Speed Doesn’t Kill (a.k.a. our love affair with WPEngine)
- WordPress 3.9.2 Update Addresses Security Issues
- WordPress Hacked: A case for a Managed WordPress Host
- The First Thing to Do After You Launch Your New WordPress Site
- Avoid “1&1 My Website” for your law firm’s website
- How to Check if You Own Your Domain
- WordPress vs. Drupal vs. Joomla
Events
- 1st Amendment Rights & Blogging with Bruce Johnson
- 2018 PILMMA Summit
- 2019 National CLE Conference
- 2021 Solo and Small Firm Conference
- 4 Ways Your Competitors are Cheating at Local SEO with Joy Hawkins
- 9 Things You Should Know About Local SEO
- AAJ Marketing and Management Seminar
- AAJ Winter Convention 2019
- AAJ’s Annual Marketing & Management Seminar
- ABA Webinar Series – Benchmark Study: Mystery Shopping Law Firms with guest John Reed
- ABA Webinar Series: ABA Benchmark Study – Law Firm Website Performance
- ABA Webinar Series: SEO – Local SEO
- ADA Compliance – From a Lawyer and Designer
- Advanced AdWords Setup with Mockingbird’s Advertising Director
- Advanced Link-Building in the Legal Industry
- Advanced Website Launches with Robert Williams
- AdWords Essentials with Nate Bruns
- AdWords: Understanding the Mythical Review Extension
- AILA CFC Practice Management Conference
- Are Your Competitors Playing Dirty: The Importance of A Competitive Analysis
- Ask Google: AdWords for Attorneys
- ASNP National Meeting
- Attorney Kate Furek’s DIY Website: A Rare Success Story
- BEDLAM Conference 2019
- BEDLAM Conference 2020
- Bedlam Conference, 2021
- Benchmark Your Competition: 5 Key Metrics Most Law Firms Have Never Thought About
- Benchmarking and Measuring the Success of Your Firm
- Birmingham LMA
- Chat Bots: Can AI Deliver a Better, Cheaper, More Effective Chat Experience?
- CIL Solo & Small Practice Management Conference
- CLE By The Sea: NE Strategic Solutions For Solo And Small Law Firms
- CLE Legal Marketing Workshop
- CLE Presentation at KCBA
- Client Financing Informational Webinar
- Clio Cloud Conference
- Converting Leads During Corona – How to Maintain Marketing Campaigns During a Crisis with Outsourced Intake
- CRM for Lawyers – a tour with Hubspot’s Nick Saltzman
- Day at the Races Seminar: Marketing and Management
- Determine your ROI with Call Tracking
- Digital Marketing for Attorneys | Online Summit
- Everything We Know About Google Screened
- Everything We Know About Google Screened
- Getting Smart | Auditing Your On-Page SEO
- Getting Smart | Google Analytics Filters: Geography and Natural Search
- Getting Smarter | A Tour of Search Console AKA “Webmaster Tools”
- Getting Smarter | All About Google’s Local Updates to the “Snack Pack”
- Getting Smarter | Blogging – Why and How
- Getting Smarter | WordPress Tips and Secrets
- Google Combating Local Spam With Your $50
- Google My Business Booking Scam?
- Google Screened: What You Need to Know
- Google x Mockingbird – Advertising During Election Mayhem
- Google’s May 2020 Algorithm Update Review
- Google’s New Clickbait Ads Policy: Q&A with Google’s Sherri Healy
- Google’s Quiet Penalty: Doorway Pages
- Google’s Upcoming Mobile Algorithm Update
- How Legal Marketing Agencies Take Advantage of Lawyers
- How to Completely Win Over Website Visitors Who Won’t Call The First Time They Visit Your Site
- How to Convert Callers to Clients: Generate, Track & Capture More Leads
- How to Increase Your Bottom Line with Online Marketing
- How to Run a Successful Local Marketing Agency
- Insider Secrets for Improving your Local Presence
- Law Firm Growth Summit
- Lawyers In Defense of Black Lives: Mending the Divide Part I
- Legal Connect with Google – New York – September 2017
- Legal Connect with Google – Seattle – September 2017
- Legal Connect with Mockingbird & Google
- Legal Intake Management Software
- Legal Marketing Brain Trust Event
- Legal Technology Buyers Guide Webinar with Chelsey Lambert of Lex Tech Review
- Local Business Marketing Summit
- Local SEO with Dustin Curtis
- Local Spam, Lawyers, State Bars and an Ethical Quandary with Richard Hornsby
- Local Speaking Event at the King County Bar Association
- Logo Wars: Human vs. Machine
- LSAs & 7 Metrics You Aren’t Thinking About (But Should Be)
- LSBA Annual Solo & Small Firm Conference
- Marketing in the Age of Assistance
- Marketing Measurement Workshop – ABA TECHSHOW 2021
- Matt Dubin and Conrad Saam discuss Bill HB 1128
- Minnesota Bar Association: Everything We Know about Google Screened for Lawyers
- Minnesota Bar Association: Everything We Know about Google Screened for Lawyers
- Mockingbird Opening ABA Techshow 2016
- Mockingbird Presents: Shifting Customer Behavior During COVID-19 Featuring Google’s Sherri Healy
- National Trial Lawyers Summit
- Navigating Google Analytics with Conrad Saam
- Navigating the Future – Central Florida ALA Business Partner Expo
- Pennsylvania Bar Association Solo and Small Firm Annual Conference
- Pennsylvania Bar Association: Solo and Small Firm Annual Conference
- PILMMA 2016 Legal Marketing & Management Super Summit
- PILMMA 2020 Internet Boot Camp
- Practice 360
- Practice 360 | A Day For Lawyers & Law Firms
- Practice 360°| A Day for Lawyers & Law Firms Presented by the D.C. Bar
- Practice 360º | A Day for Lawyers & Law Firms
- Quiz: You Don’t know sh*t about online marketing
- Richmond ALA: You’re Doing it All Wrong
- ROI2018
- Savvy Solo and Small Firm Program – Pay-Per-Click Marketing
- SEO for Law Firms That Don’t Think They Need It (AFTERNOON)
- SEO for Law Firms That Don’t Think They Need It (MORNING)
- Small Firm Bootcamp
- Small Firm Bootcamp
- Small-Firm Technology Fall Bootcamp
- Small-Firm Technology Summer Bootcamp
- SMX 2016 – Local Marketing Roundtable
- SMX 2016 – Local Search Advantage
- Social Media for Lawyers
- Solo & Small Firm Conference
- Take Charge! 2018 – GA State Bar
- Tampa Bay Legal Marketing Association
- Toolbox Webinar Series | Part Four: Auditing Your Website
- Toolbox Webinar Series | Part One: Evaluating your Online Performance
- Toolbox Webinar Series | Part Six: Cleaning Up Your Local Presence with Moz Local and Yext
- Toolbox Webinar Series | Part Three: Paid Advertising and Call Tracking
- Toolbox Webinar Series | Part Two: Legal Directories and Lawyer Profiles
- You’re Doing it All Wrong: How Lawyers Waste Time and Money on Marketing
- Your Suite # Doesn’t Mean Anything for Local SEO
- YouTube for Lawyers: Utilizing Video To Expand Your Business
FAQs
- Can I keep my current website?
- How long will it take to see results from SEO?
- Is Local SEO for lawyers important?
- What Does PPC Stand For?
- What Does SEO Stand For?
- What Does SERP Stand For?
- What is Call Tracking?
- What is Mockingbird’s minimum engagement?
- Why is Seo important for attorneys?
- Will I be locked into a contract?