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- Case Study: Evolving Marketing Mix From Paid Advertising to SEO
- Case Study: Linkbuilding
- Case Study: Negative SEO Recovery
- Case Study: On Page Optimization
- Case Study: Redesign Site Launch
- Case Study: Unstructured Citation
- Mockingbird Case Study: Content Marketing
- Mockingbird Case Study: Local Optimization (NAP Cleanup)
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- Resources
- Results
- September Legal Connect with Google
- Success in Hyper-Competitive Legal Markets
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Mockingbird Blog
Advertising
- Google Ads Taking Steps to Combat SPAM in Call Only Campaigns
- Google Ads Parallel Tracking is Now Required
- Google Ads Rolls Out New Automated Location Extensions
- Google Incentivizes Video Ads for SMBs with ‘YouTube Director Onsite’
- “Exclusive Legal Marketing” Loses Suit For Bidding on Attorney Names in AdWords
- Lawyers of Distinction SPAM (Plus a Lesson on Useless Traffic)
- FindLaw’s Atrocious Social Media Product
- Is Google Moving to Kill Retargeting?
- Another Problem with the ROI Metric…
- Questions your AdWords Agency Doesn’t Want you To Ask
- Poll: Which Attorney Advertising Video is the most Outrageous?
- The Single Most Underrated Marketing Tactic
- Is Your Brand Synonymous (to Google) with Personal Injury?
- How to Utilize Ad Extensions in the Legal Industry
- Email Marketing with Mailchimp: 3 Steps to Success
- 4 Things Every PPC Account Needs To Exclude
- Cute Kittens do NOT Generate Lawyer Business
- How to Share AdWords Access with an Agency
- How Voice Search May Be Hurting Your Advertising
- Get The Most From Your AdWords Search Terms: 2 [Simple] Tips
- A *strong* Case for Avvo Pro
- Picking a Winning Title Tag: No Easy Way Out
- Live Q&A With Google – Advanced Adwords Targeting
- 5 AdWords Tips You Need Before 2017
- The Beginners Guide to Facebook Advertising
- How to Generate Personal Injury Cases for About $100.
- 4 Google AdWords Tips You Should Implement Right Now
- Yelp’s Grossly Inflated “Lead” Reporting
- Top Announcements From Google Ads & Analytics Innovations Keynote
- Call Only Campaigns
- Why Your PPC Landing Pages Should Be Part of Your Website
- 7 Reasons You Should Bid on Your Brand Name
- Should You be Advertising On Yahoo Gemini?
- YP Advertising’s Efficacy: Case Study
- Is Your Advertising Too Expensive?
- Facebook Advertising: The Importance of Extreme Targeting
- Put a Bird on It: Making Your Legal Imagery Soar
- Case Study: How To Do Social For Lawyers
- How To Set Up Pharmaceutical PPC for Law Firms
- Why It Takes 5 Years for Email to Generate 1 Law Firm Client
- The Worst Legal Marketing I’ve Seen
- How We Replaced PPC with SEO and Saved $30,000
- Just How Much Does Yelp Cost?
- Where Have All My Reviews Gone?
- Every Social Media Consultant is Lying to You
- More Horrific Attorney Marketing
- Google Adwords Costs 150% More than Bing Ads
- Yelp Sues Law Firm, McMillan Group, for Bogus Reviews
- Lawyers: Your Email Marketing Channel (Might) be Dead
- You are Foolish if you run Google Adwords but not Bing Ads
- Hey Lawyers: Be (Very) Careful With Retargeting
Agency Life
Analytics
- Call Tracking or No Call Tracking – Choose Wisely
- What do you REALLY need in your marketing mix?
- How to Properly Add URL Parameters to Facebook Ads
- Hubspot’s Stupendously Misleading Reporting
- Google Analytics is Lying to You!
- Why Does Scorpion Think Your Data is Theirs?
- Are Your Partners Sending Fake Traffic?
- A Lesson on Understanding Your Website Data
- Why YOU Must Control Access to Google Analytics
- Atticus Clients Doubling Traffic
- Google Adwords Launches Offline Conversion Tracking
- How to Check your Access Level in the New Google Analytics Interface
- Your Website – Three Things You Absolutely Must Control
- Stop Sending Me Your Google Account Log In Credentials
Bar Association
Branding
CLE Credit
Legal Marketing Questions
- It’s Not Your Agency’s Data, It’s Yours
- Being Over Charged
- Why Won’t FindLaw Install GA?
- LMQ #16: What is the Google Snack Pack?
- LMQ #15: How Can I Tell If My Legal Website Is Mobile Friendly?
- LMQ #14: Did the Google Mobile Update Affect My Site?
- LMQ #13: Are Virtual Offices Spammy?
- LMQ #12: What is the Centroid?
- LMQ #11: Why Doesn’t Yelp Encourage Reviews?
- LMQ #10: Why is Content Shareability So Important?
- LMQ #9: How Do We Handle Our Google+ Listing When Moving?
- LMQ #8: What Is A Google Practitioner Listing?
- LMQ #7: Is My SEO Paying Off?
- LMQ #6: How Much Should A Legal Website Cost?
- LMQ #5: Why Does Website Speed Matter?
- LMQ #4: A Top SEO Mistake – H1 Problems
- LMQ #3: Pay-Per-Click Budgets
- LMQ #2: Does Pay-Per-Click Advertising Work?
- LMQ #1: Reposting With LinkedIn Publisher
Links
- A Guide to Creating Linkable Content
- Bird Droppings: Voice Search Technology…and More!
- Bird Droppings: “Business Description” Returns to Google My Business…and More!
- Bird Droppings: Google Q&A…and More!
- Bird Droppings: Video Added to Google My Business…and More!
- Bird Droppings : Stop Googling Yourself! Google provides another reason to embrace mobile users. Legal Connect with Google and Mockingbird.
- Bird Droppings: What’s happening with featured snippets? And reviews, the top local ranking factor.
- Bird Droppings: Google Posts might impact search ranking!
- Bird Droppings: The first of a (mostly) weekly Legal Marketing/SEO links post series
Local
- New “Follow” Button For Google Maps
- Is Google My Business Sending People to your FAX Machine?
- Avvo now hiding your info?
- Moving Your Firm’s Office with Local SEO in Mind
- Next Level Marketing…. Local Legal Spam across NY and NJ
- Local Spam: The Solo with 60 Offices
- Directory Management Is Important: Here’s Why
- Caught Stealing… Why Your Local Spam is THEFT and Not “Marketing”
- Google’s Question & Answer Feature on Mobile: What We Know So Far
- 6 Must-Haves for Law Firm’s Contact Page
- How to Write Content for Local Search, Not “Links”
- Managing Duplicate Google My Business Listings in a Post Map Maker World
- Google moving (some) organic results above the map?
- Accessing the Hidden Fields in Google My Business
- Mockingbird’s Love Affair With Yext
- How To Create A Direct Link To Your Google Reviews
- [Mockingbird Survey Results] – Online Reviews for Law Firms
- Review of Google’s Possum Algo Update with Joy Hawkins
- Google Maps Update
- Get Ready for $300 CpCs in Legal
- Seattle DUI Lawyers stripping for $1.99 a minute?
- Google Playing with Click-to-Call Phone Numbers in Mobile Organic Results
- Yext Integrates Google Into PowerListings
- Moz’s Local Ranking Factors Report
- HOT: Google Updates Local Results
- Online Reputation Management: How to do Reviews
- Citations – Overlooked Boon for Legal Industry
- How To Update Your Business Information on the 4 Main Data Aggregators
- Factual Changes How to List Your Business
- Latest Google Algo Change Hits Local: Pigeon
- Yelp Releases Nielsen Survey Data and Declares Itself King of Local Directories
- Is Local Search Optimization About to Get Easier with Moz Local?
- Hot off the Press: Local Ranking Factors – Lawyer Edition
- Local Gets a Makeover: Google Knowledge Carousel
Mockingbird
- On Being Different Instead of Better
- Welcome to the New Mockingbird!
- “ROI” – The Marketing Catchphrase Agencies Don’t Get
- 5 Reasons You Should Use Password Management Software
- Immigration Attorneys: We Want You!
- Getting Political
- Mockingbird is Moving to Months
- What Marketers Say (and what they really mean)
- On Being Awesome….
- A Legal Marketing Agency’s Letter to Santa
- CAF Donation
- Legal Connect with Google Workshop – Two October Events
- Announcing our Relationship with Google
- How to Sound Like an SEO Expert (without really knowing anything)
- It Might Not Be Our Fault, But Its Still Our Problem
- Website Refresh
- Avvo’s Win for Free Speech – anti-SLAPP law
- Super Sunday Sweepstakes
- 7 Traits of Our Most Successful Clients in 2014
- 1% For Good: Colon Cancer Research
- I Lied to Get MockingbirdMarketing.com
- 1% for Good: Challenged Athletes Foundation
- 1% For Good: His Heart My Voice
- Shaming State Farm: A Social Media Experiment
- 1% for Good: Get Your Rear in Gear in Memory of Katie Tinnea
- Why I am Lucky to Work with Amazing Clients
- Atticus is Now Mockingbird
- 1% for Good: Liddy Shriver Sarcoma Initiative
- 1% For Good: Sea Shepherd
- 1% for Good: Get Your Rear In Gear in Memory of Katie Tinnea
- Introducing: Atticus 1% for Good
- Why (most) Americans Hate the Legal Profession
- Avvo Partners with Atticus
- Why I Started Atticus Marketing
SEO
- Advanced Website Launches the Mockingbird Way
- Is Your Firm’s NAP Consistent Across the Web?
- Bird Droppings:
- Martindale-Hubbell Aggressively Marketing Their LinkSpam Network
- Google Doesn’t Care About “Fresh” Content (So Says Google)
- Details on Google’s Manual Action Penalties
- Google Begins Labeling Sites as Not Secure
- Google Reinforces the Importance of Speed & Security
- Historical SEO Spam from FindLaw
- Getting the Most out of Exclusive Google Trainings
- Google Now Notifies Those Who Leave Reviews When Business Owners Respond
- GDPR and the New Google Analytics Data Retention Period
- Blogging Basics: Keeping SEO in Mind
- Wistia Releases New Video Player, Vulcan V2
- Beware of Your Chat Vendor
- Another Indicator That Your “SEO Content” Is Awful
- Google Illustrates the Importance of Mobile Page Speed with New Website Testing Tools
- Google My Business Q&A Becomes a Negative Review
- How ONE Link drove an 11% Traffic Increase
- The ONLY Question You Need to Ask Prospective SEO Vendors
- Why You Can’t (and Won’t) Win Google’s Local Pack
- Is the Avvo Rating Gone with the Sale?
- .Law Comes Clean About SEO
- Looking Back on SEO in 2017
- Lawyers of Distinction’s New Top Dog
- Flossing and Blogging
- Use Google’s New Search Snippet Character Limit to Your Advantage
- Stop Googling Yourself
- Simple and Consistent Web Design
- MyGooglePages.com: Or, “How To Verify if that Phone Caller is Really From Google”
- Is Your Law Firm’s Website Mobile Friendly?
- Know What your Agency is Doing: Buying Links
- Authentic Images Are Worth It
- Blogging for the Sake of Blogging
- The Awesomeness of Premier Google Partnerships….
- How to Handle 1-Star Reviews
- Is Your Law Firm Domain Registered Through Weebly? That’s a Paddlin’
- Optimizing Images for Search: The Basics
- A Quick and Easy Guide to Internal Linking
- Back to Basics: On-Page SEO for Law Firm Websites
- Don’t Optimize for “Child Pornography” or: Why Titles Matter
- Building Quality Links on Trusted Sites – Email SPAM
- How to Find Your Link Building BFF
- Counterpoint Guest Post: Social Media Done Well…..
- How to Write Website Copy for Diverse Practice Areas
- Has Google Let Up on Defamation Removal Requests?
- Farewell Mark Marenda
- SEO Disaster: “This Site May Be Hacked”
- Title Tags, Meta Descriptions – the What and the Why
- What Google’s New Deal Means for Anti-Piracy Attorneys
- Google’s Video on How to Hire an SEO Consultant [or Agency]
- The Correlation Between Traffic & Leads
- Focus on What Your Clients Care About
- SPAM is for Eating, Not for the Internet
- How to Find (And Fix) Orphan Pages
- Review of the ABA Top 100 Blogs
- Screaming Into the Emptiness of Twitter
- Linkbuilding Ideas for the Average Law Firm
- LexBlog’s Kevin O’Keefe is Dead Wrong: SEO Does Matter
- When the Top 10% Means Nothing
- What Links to Axe Before Penguin Axes You
- SEO Trends in 2017 – [Good News, Bad News, No News]
- Web Design That Works
- Google’s Disavow Tool: How To
- Getting the Most Out of Ahrefs
- SEO: Beginner’s Guide to What Matters
- Why HTTPS? Well that’s a stupid question.
- Complete Guide to Understanding and Transferring a Domain Between Registrars
- 6 (not scary) Steps to Setup a Google Account [Gmail] with an already existing Email.
- A/B Testing: How To Improve Contact Page Conversions Using Google Analytics
- #Hashtag Idiocy: #JustBecauseYouDon’tUnderstandItDoesn’tMeanYouShouldDoIt
- SEO Ranking Upheaval
- Google Review Penalty in the Works?
- Google SEO Penalty for Chat Pop-ups Coming?
- SEO Traffic Generates 1 call per 30 visitors
- Latest Fallacy: Technical SEO is Dead
- Why Ranking #1 Doesn’t Matter
- Why Great Design and UX is HUGELY IMPORTANT for Law Firm Websites
- The .law TLD Sales Conspiracy
- Evaluating Best Biz Local Lawyers (A case study in backlink analysis)
- Displaying Reviews with Schema
- Top 5 Most Important Sections in Google Search Console
- How Our ex-Client Made $1,500,000 by Firing Us
- MobileAgeddon – Mobilegeddon Happening Again?
- Is Your Blog Destroying Your Website’s Performance?
- Yesterday is why you shouldn’t compare month-to-month traffic
- Google Rolls Out Huge Changes to Search Results
- The Decline of Reviews in Google SERPs?
- A Beginner’s Guide to URL Redirects
- Basic Schema for Attorneys
- Why You Shouldn’t Let a PR Agency Run SEO
- Google Core Algo Update this Past Weekend
- Best Free Legal Directories: 2016
- HTML Sitemap: Creating in WordPress and Their Importance
- 2015 – The Year That Was
- Tools We Love: CallRail
- Ranking Reports (email exchange outlining the uselessness thereof)
- 6 Content Marketing Tactics for Lawyers that Actually Work
- Google Erroneously Labelling Lawyers with Professional Misconduct
- FindLaw’s take on the new .law domains….
- Foolish Lawyers Lining up for .law domains
- Introducing the Echo Legal Marketing Platform
- How to Use a 7.5 Billion Pageview Site Called Reddit for Referral Traffic
- Why Your Content Sends You Zero Traffic
- The Snack Pack – A Follow Up
- Online Reputation Management: Dealing with Bad Reviews
- Site Speed Matters – So how do you test it?
- Communication is Imperative to SEO and Life
- Is LawDingo Rolling Over Dead?
- 7 Signs Your SEO Agency Might be Less Than Legit
- Linkwheel Spam, The Truth Network and Judith Swift
- 8 Questions to Determine if your SEO Expert is… an SEO Expert
- Google Mobile Penalty Study Week 1 – mobile friendly +8%, unfriendly -4%
- Google Mobile Penalty Study Day 6 – Mobile sites up 5%
- Google Mobile Penalty Study Day 3: In Which we ask, “What Rollout?”
- Google Mobile Penalty Study: Day 2 – Mobile Search Traffic up 15%, but…
- Mobile Penalty Study: Traffic up 9% on Day 1
- Update on Google’s Upcoming Mobile Penalty
- Upcoming Google Algorithm Update – Say Goodbye to Doorway Pages
- Google Will Now Use Mobile-Friendliness as a Ranking Factor
- LinkedIn Publishing Won’t Eat Up Your SEO Traffic (and you won’t get Google penalized either)
- What to do When FindLaw Pulls the Plug on Your Website
- Why You are Your Firm’s Best (and Worst) Content Writer
- Why Most Law Firms Need Only One Domain
- Mockingbird Named 2015 Top SEO Agency
- A Change in AdWords Third-Party Management Policy (for the better)
- Its Here – Penguin 3.0 (and Webinar for Law Firms)
- Pending Penguin Update – Is Your Site Ready?
- New Panda Rollout Helps Lawyers (we hope)
- Google Authorship is Dead (or is it . . . .)
- The Pigeon Mess . . .
- The End of Google Authorship as We Know It
- The Holy Grail of SEO Tools
- How to Buy A Top 10 Attorney Award (and Link) from The American Institute of Personal Injury Attorneys
- The Attorneys ATM – SPAMMY SEO Marketing
- FindLaw Websites Crushed by Panda 4
- Panda 4.0 Update – Lawyers Edition
- FindLaw Selling Pre-SEO’d Websites
- The Last 30 Days in Search – A March 2014 Recap
- Even More FindLaw Link Spam
- Richard Jacobs & Speakeasy Marketing – SPAMMY Legal Internet Marketer
- Legal Marketing in 2014: The Only Thing You Need to Know
- Google Shuns Low Quality Authors
- The Power of Promoting (Good) Content
- SEO Regicide: Content the King is Dead
- Your Legal Blog Content Isn’t As Good As You Think It Is
- Does My Site Look Fat in this WordPress?
- Google’s Penguin 5 SPAM Update Launches Today
- Sometimes the Technology (really) Matters
- Are You Qualified to Hire an SEO Agency? A Simple Test
- LawyerEdge Website Underperforming? A Cautionary Tale of Duplicate Content
- Are You Sending the Wrong Signals to Search Engines?
- Legal Linkbait
- A Common Sense Law Firm Policy for Authorship
- Your Ranking Report is a Dangerous Waste of Time
- 9 Questions your Legal Website Developer Doesn’t Want You To Ask
Websites
- Leaving WordPress Drops Traffic by 44% (and Tangentially, Why Mockingbird is Awesome)
- How To Market to People Who Hate Lawyers in One Easy Picture
- Rumor Mill: FindLaw transitioning sites to WordPress????
- How to Inadvertently Hide Your Content (And Gut Your Site) with Pop Ups
- It May Not Be Our Fault, But It’s Still Our Problem
- Should law firms have a blog?
- WPML Custom Language Switcher
- Sometimes It’s the Little Things
- Design Resources for Law Firm Websites
- FindLaw Abandons Another Law Firm
- Law Firm Website Costs Graphic
- Design Matters
- Squarespace vs WordPress for your Law Firm Website
- Should Your Law Firm’s Website Have a Privacy Policy?
- Popular Legal WordPress Contact Form Plugin Giving Errors
- “Responsive Websites” – What They Are and Why Your Business Needs One
- Be the Most Accessible Lawyer You Know
- How much should a legal website cost?
- The Ugly Economics of Live Chat
- Call Tracking for Law Firms – Jenny, I Got Your Number: 867-5309
- Speed Doesn’t Kill (a.k.a. our love affair with WPEngine)
- WordPress 3.9.2 Update Addresses Security Issues
- WordPress Hacked: A case for a Managed WordPress Host
- The First Thing to Do After You Launch Your New WordPress Site
- Avoid “1&1 My Website” for your law firm’s website
- How to Check if You Own Your Domain
- WordPress vs. Drupal vs. Joomla
Events
- 1st Amendment Rights & Blogging with Bruce Johnson
- 2018 PILMMA Summit
- 2019 National CLE Conference
- 4 Ways Your Competitors are Cheating at Local SEO with Joy Hawkins
- 9 Things You Should Know About Local SEO
- AAJ Marketing and Management Seminar
- AAJ Winter Convention 2019
- AAJ’s Annual Marketing & Management Seminar
- ABA Webinar Series – Benchmark Study: Mystery Shopping Law Firms with guest John Reed
- ABA Webinar Series: ABA Benchmark Study – Law Firm Website Performance
- ABA Webinar Series: SEO – Local SEO
- Advanced AdWords Setup with Mockingbird’s Advertising Director
- Advanced Website Launches with Robert Williams
- AdWords Essentials with Nate Bruns
- AdWords: Understanding the Mythical Review Extension
- AILA CFC Practice Management Conference
- Are Your Competitors Playing Dirty: The Importance of A Competitive Analysis
- Ask Google: AdWords for Attorneys
- ASNP National Meeting
- CLE Presentation at KCBA
- Clio Cloud Conference
- Day at the Races Seminar: Marketing and Management
- Determine your ROI with Call Tracking
- Getting Smart | Auditing Your On-Page SEO
- Getting Smart | Google Analytics Filters: Geography and Natural Search
- Getting Smarter | A Tour of Search Console AKA “Webmaster Tools”
- Getting Smarter | All About Google’s Local Updates to the “Snack Pack”
- Getting Smarter | Blogging – Why and How
- Getting Smarter | WordPress Tips and Secrets
- Google’s Quiet Penalty: Doorway Pages
- Google’s Upcoming Mobile Algorithm Update
- How to Completely Win Over Website Visitors Who Won’t Call The First Time They Visit Your Site
- How to Run a Successful Local Marketing Agency
- Insider Secrets for Improving your Local Presence
- Legal Connect With Google – Baltimore
- Legal Connect with Google – New York – September 2017
- Legal Connect with Google – Seattle – September 2017
- Legal Connect with Mockingbird & Google
- Legal Marketing Brain Trust Event
- Legal Technology Buyers Guide Webinar with Chelsey Lambert of Lex Tech Review
- Local Business Marketing Summit
- Local SEO with Dustin Curtis
- Local Spam, Lawyers, State Bars and an Ethical Quandary with Richard Hornsby
- Local Speaking Event at the King County Bar Association
- Logo Wars: Human vs. Machine
- Marketing in the Age of Assistance
- Matt Dubin and Conrad Saam discuss Bill HB 1128
- Mockingbird Opening ABA Techshow 2016
- National Trial Lawyers Summit
- Navigating Google Analytics with Conrad Saam
- PILMMA 2016 Legal Marketing & Management Super Summit
- Practice 360°| A Day for Lawyers & Law Firms Presented by the D.C. Bar
- ROI2018
- SMX 2016 – Local Marketing Roundtable
- SMX 2016 – Local Search Advantage
- Social Media for Lawyers
- Take Charge! 2018 – GA State Bar
- Toolbox Webinar Series | Part Four: Auditing Your Website
- Toolbox Webinar Series | Part One: Evaluating your Online Performance
- Toolbox Webinar Series | Part Six: Cleaning Up Your Local Presence with Moz Local and Yext
- Toolbox Webinar Series | Part Three: Paid Advertising and Call Tracking
- Toolbox Webinar Series | Part Two: Legal Directories and Lawyer Profiles
- Your Suite # Doesn’t Mean Anything for Local SEO
- YouTube for Lawyers: Utilizing Video To Expand Your Business