Tracking the efficacy of your law firm’s marketing and advertising is vital to understanding how well your investments are paying off. Proper UTM codes, a type of URL parameter for Google Analytics, is the first step to accurately tracking campaigns. How and where you implement these URL parameters varies based on what platform you’re running… Read More
Blog Category: Analytics
For years, I’ve been pushing lawyers to take control of their data and utilize Google Analytics as a source for accurate, meaningful, actionable website performance data. Don’t trust your vendors to tell you how good your vendors are – because – surprise surprise, the are incented to self report bigger and better numbers – a… Read More
Dive head first into Google Analytics with Mockingbird’s founder Conrad Saam. Learn first-hand how to use Google Analytics to track the effectiveness of your marketing efforts. Learn how to look up key metrics amidst a sea of data. Hold your agency’s feet to the fire by taking control of the data that speaks to the marketing health of your site.
Join our Director of Advertising, Nate Bruns as he imparts wisdom gleaned from experience managing millions of dollars in Adwords spend for the legal industry.
Learn how to target only clients, who can afford you, optimize your geotargeting and pay only when a prospect actually calls.
This a is a roll-up your sleeves, interactive, hands on session – so bring your questions.
Do not trust the data in Google Analytics. It is lying to you! Even if you installed the tracking code correctly, all the data you see is incorrect. It’s tainted, false, misleading, and wrong. It’s a huge mistake to make any decisions based on the data in Google Analytics… unless you make some essential adjustments. Where Does the Misleading Data… Read More
I received a disappointing email today from a law firm who I’ve been helping assess the efficacy of their current marketing efforts with Scorpion. Our discovery process centers around performance through Google Analytics and I find again and again agencies who have failed to a) add GA to their clients’ sites (FindLaw is notorious for… Read More
Review the results of a benchmarking study comparing key metrics of law firm websites. Learn how to conduct this study on your own firm to see how you stack up.
With co-host Alex Valencia of We Do Web Content
Did you know that one of the most important activities for any SEO process is the initial competitive analysis?
Have you started taking the steps to find out what your competitors are doing better than you?
The process of a good competitive analysis should correctly identify your SEO targets and provide fundamental input to establish your overall SEO and content strategy.
Depending on the scope of your SEO process, and industry, this can be really complex, because of the all of the complex factors involved.
Review the results of an ABA Benchmarking study based on the results of hundreds of mystery calls to law firm front desks and the analysis of over 70,000 phone calls to law firms.
Learn how to conduct your own mystery shop and see how your own firm compares.
During the second half of the session, we have an open conversation around the hottest topics in legal marketing.
In this, the first part of our six part “Toolbox Webinars” series, we’ll talk you through all of the tools and tips we use to track the efficacy of your online marketing.
We’ll discuss Google Analytics, as well as some of the other free and paid tools out there that you can use.