Moving sucks. It’s no secret. Whether it’s your office, your home, or moving your kid to college…it’s no fun. Mockingbird just recently upgraded our office space and it was a nightmare. With all the stress of moving to a new office location, it’s easy to forget that you have to make the virtual move as… Read More
Blog Category: Local
About a month ago I wrote about the strange case of the solo practitioner, Andrew Calcagano who staffed 66 offices across the tri-state area. Here’s the follow up post regarding his agency, Next Level – who according to one of the testimonials on their site…. “They maximize our exposure in a way no one else… Read More
“I’ll just add a unique Suite #” – this has often been the answer by Local Search “experts” and SEO agencies when dealing with complex multi-office issues. Except it doesn’t work. Join Conrad and Local search nerd guests Joy Hawkins and Dustin Curtis as we unmask the truth behind the “Suite #” reality.
Lawyers faking office locations to artificially expand their geographic footprint has long been a spammy tactic employed by the legal industry. These firms that steal clients from genuine local law firms despite Google frowning upon the practice. But what do the bars say?
Join me, and special guest, attorney Richard Hornsby to discuss the Florida State Bar’s reprimand of an attorney who did just this and the ethical implications, despite the widespread, ongoing practice of local office spam.
Let me start by saying that I’m calling out a single lawyer here, simply as an example. There are thousands of law firms engaging in these spammy tactics either in-house or through their “agency” or marketing “expert”. And let me also reiterate the point of my latest post: Faking office locations is NOT marketing –… Read More
There’s been talk lately about the diminishing importance of keeping firm control over each and every directory listing, large or small, in your firm’s name. This talk is rooted in truth, for tools such as Yext and Moz Local do a pretty good job of cleaning up directories in your name across the web. In… Read More
A month or so ago, I gave an amazing webinar with Local Search nerd and founder of Sterling Sky, Joy Hawkins Frankly, the webinar was awesome because of the subject matter and Joy… this is no humblebrag. Joy and I spent the better part of an hour talking about Local spam…. the underhanded dirty practice… Read More
What is it? A new feature on mobile browsers that provides additional question & answers through the Knowledge Panel (business information shown beside search results for a business). This Q&A feature rolled out on Android Google Maps only at first, but we’re now seeing it pop-up across various mobile devices. The feature gives an opportunity… Read More
As a law firm, and for any local business, the contact page is one the of the most important pages on your website. If someone is visiting this page, they are likely very close to hiring you. This is your opportunity to present all of the most important information you can about your business. 6… Read More
SEO experts and business owners alike know that when it comes to ranking well in local search results, having quality links to your website can help you rise above the competition. However, the type of link that makes the difference may be changing. This could mean a shift from link building for “the sake of… Read More