Let me start by saying that I’m calling out a single lawyer here, simply as an example. There are thousands of law firms engaging in these spammy tactics either in-house or through their “agency” or marketing “expert”. And let me also reiterate the point of my latest post: Faking office locations is NOT marketing – its stealing. Its stealing from clients who want to hire (and think they are hiring) a law firm who is just down the road. Remember 43% of people make their lawyer hiring decision based on proximity – so faking an office location when you are… Keep Reading
Blog Category: Local
There’s been talk lately about the diminishing importance of keeping firm control over each and every directory listing, large or small, in your firm’s name. This talk is rooted in truth, for tools such as Yext and Moz Local do a pretty good job of cleaning up directories in your name across the web. In addition to this, search engines have a good idea of what directories/websites matter, and pay more attention to those. It’s VERY important to note, however, that some manual directory cleanup can go a long way. At a bare minimum, you must be aware of what’s… Keep Reading
A month or so ago, I gave an amazing webinar with Local Search nerd and founder of Sterling Sky, Joy Hawkins Frankly, the webinar was awesome because of the subject matter and Joy… this is no humblebrag. Joy and I spent the better part of an hour talking about Local spam…. the underhanded dirty practice of faking office locations as a marketing tactic to artificially expand a law firm’s geographic reach. During the webinar I made the comment, that this practice is not a marketing tactic, but instead theft… that law firms are stealing business from other lawyers with fake… Keep Reading
What is it? A new feature on mobile browsers that provides additional question & answers through the Knowledge Panel (business information shown beside search results for a business). This Q&A feature rolled out on Android Google Maps only at first, but we’re now seeing it pop-up across various mobile devices. The feature gives an opportunity to consumers and potential clients to ask questions of the business and for the business to respond. As the business owner, you can also provide frequently asked questions and the appropriate answers. Users can answer each others’ questions and up-vote questions they think are helpful… Keep Reading
SPAM SPAM SPAM SPAM. At Mockingbird, when we get stuck on a particularly sticky local search problem, we call in Joy to help. Watch our webinar to join Local SEO legend Joy Hawkins and Mockingbird’s founder Conrad Saam to talk about SPAM in the hypercompetitive local SEO legal market.
Watch our webinar to join Mockingbird’s Local Search Ranking SME Dustin Curtis as he explores the must-haves for ranking in local search. Learn why simply buying Yext and Moz is grossly insufficient and how most lawyers are shooting themselves in the foot with their local search efforts.
As a law firm, and for any local business, the contact page is one the of the most important pages on your website. If someone is visiting this page, they are likely very close to hiring you. This is your opportunity to present all of the most important information you can about your business. 6 Things Every Contact Page Should Have… Name, address, and phone number Business hours Contact form Embedded Google Map Reviews Hand-written driving directions 1. Name, Address, and Phone Number Duh. A user visits your website’s contact page because they intend to get your contact information. Don’t… Keep Reading
SEO experts and business owners alike know that when it comes to ranking well in local search results, having quality links to your website can help you rise above the competition. However, the type of link that makes the difference may be changing. This could mean a shift from link building for “the sake of a link”, to creating specific content that is optimized for local search. Creating Content for the Sake of a Link Moz’s most recent study confirmed that link building is still the top competitive difference maker when it comes to ranking well in Google. That is, having… Keep Reading
Since the old Map Maker feature was terminated at the end of March 2017, you may be left wondering how to deal with duplicate Google My Business law firm and individual practitioner pages. The information below, summarized from the recent post by Local SEO expert Joy Hawkins, should provide some direction for you and your firm. Steps to Fixing a Duplicate Google My Business for your law firm’s listing: Find out if the duplicate listing is verified If it is, you’ll need to get access/ownership or have it unverified If it is not, continue on. Note any reviews that are… Keep Reading
This is the second time I’ve seen this and thought it noteworthy. For a long time now, we’ve had ads, then Local, then organic (sadly banished to the bottom) of SERPs. This has heavily driven a push towards local (and the proliferation of spam in local, but I digress) and my personal love, organic SEO has suffered. Interestingly, we’re now occasionally seeing a smattering of organic showing above the map. Below is a query for divorce lawyer – note the Avvo listing sitting squarely between the ads and the Snack Pack. I checked in with local search nerd, Joy Hawkins… Keep Reading