This morning, Google announced an updated setting allowing users to turn off retargeting ads (which they euphemistically refer to as “reminder ads”. “Reminder ads like these can be useful, but if you aren’t shopping for Snow Boot Co.’s boots anymore, then you don’t need a reminder about them,” – Jon Krafcik, Google Note that in… Read More
Blog Tag: Google
Got another call from a lawyer whose website, he thought, was underperforming. A quick review of the site shows why…. While the site is visually fine, note that all of his practice areas display as pop ups on the same URL…the individual practice area content doesn’t actually exists at his URL: http://grenierlawgroup.com/practice-areas/. (Note below – the URL… Read More
Over the years, I’ve written a variety of posts to help law firms separate the SEO wheat from the chaff here here and here. It seems the same level of either gross ineptitude or deliberate opportunism has firmly planted itself in the AdWords world as well. So I bring you, four very uncomfortable questions you should… Read More
If you grew up with an older sibling, cousin, or mean-spirited family member you might remember the “game” where your own hand was forcibly and repeatedly pushed into your face while the offending party mockingly taunted, “why are you hitting yourself?” The game, if you can call it that, really only served the purpose of… Read More
Google AdWords broadmatch is very broad. In fact it’s broader than I had thought. Essentially, AdWords knows that “attorney” means “lawyer” “law firm” and lots of other variants. It is so broad, in fact, that branded queries for law firms: (i.e. Smith Jones and Williams”) are starting to turn up ads for competing law firms,… Read More
About a month ago I wrote about the strange case of the solo practitioner, Andrew Calcagano who staffed 66 offices across the tri-state area. Here’s the follow up post regarding his agency, Next Level – who according to one of the testimonials on their site…. “They maximize our exposure in a way no one else… Read More
“I’ll just add a unique Suite #” – this has often been the answer by Local Search “experts” and SEO agencies when dealing with complex multi-office issues. Except it doesn’t work. Join Conrad and Local search nerd guests Joy Hawkins and Dustin Curtis as we unmask the truth behind the “Suite #” reality.
Lawyers faking office locations to artificially expand their geographic footprint has long been a spammy tactic employed by the legal industry. These firms that steal clients from genuine local law firms despite Google frowning upon the practice. But what do the bars say?
Join me, and special guest, attorney Richard Hornsby to discuss the Florida State Bar’s reprimand of an attorney who did just this and the ethical implications, despite the widespread, ongoing practice of local office spam.
A month or so ago, I gave an amazing webinar with Local Search nerd and founder of Sterling Sky, Joy Hawkins Frankly, the webinar was awesome because of the subject matter and Joy… this is no humblebrag. Joy and I spent the better part of an hour talking about Local spam…. the underhanded dirty practice… Read More
This is the second time I’ve seen this and thought it noteworthy. For a long time now, we’ve had ads, then Local, then organic (sadly banished to the bottom) of SERPs. This has heavily driven a push towards local (and the proliferation of spam in local, but I digress) and my personal love, organic SEO… Read More