All Blog Posts

May 19, 2020

Cockroach is now Mockingbird (again)

We will get through this crisis stronger than we ever were, but first we have to get through it. I'm glad to say that Cockroach…

Read More
May 4, 2020

Avvo in SEO Traffic Free Fall

The legal directory, Avvo looks to be in complete SEO meltdown mode.  As the guy who architected Avvo's SEO ascendancy, I take no level of…

Read More
April 29, 2020

Study: Google Ads Costs Increase by 42% during COVID Crisis

The massive shifts in consumer behavior combined with attorneys carefully extending their cash flow window has created a seismic shift in the economics of Google's…

Read More
April 17, 2020

Never Advertise Without This

I've taken over hundreds of law firms' Google Ads accounts, and about 90% of those were set up incorrectly. This isn't my opinion on "the…

Read More
April 10, 2020

Nofollow Links Can Be Useful Too

The state of links is ever-changing, with new rules and guidelines to follow it can be confusing. Google's John Muller was back recently challenging the…

Read More
Man on computer
April 2, 2020

Law Firm Intake Software Overview

One of the most important aspects of managing your firm’s growth is understanding what’s driving new clients. There are countless ways to arrive at the…

Read More
March 31, 2020

5 Ways to Give Back During A Pandemic

COVID-19 is hurting some more than others. We've all heard that those with compromised immunes systems (asthma, diabetes, heart disease), and the elderly are more…

Read More
Google Ads
March 31, 2020

Google to Provide $340 Million in Ad Credits to SMBs

Recently, Google announced that they will be providing $340 million in ad credits for small and medium-sized businesses that have been affected by the COVID-19…

Read More
March 30, 2020

Important! (Temporarily) Stop Asking For Reviews!

Before the COVID-19 pandemic, I was in the middle of writing a post about the importance of turning your clients into zealots of your business…

Read More