All Blog Posts

September 4, 2022

Dark Social Done Right: Dean Blachford’s Charity Softball Tournament

I've talked and written recently about Dark Social for Law Firms.  I keep getting asked for examples of firms that are doing it right.  In…

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August 22, 2022

Google’s Helpful Content Update (Lawyer Edition)

It's not often that Google announces an upcoming algorithm change, and when they do, it typically means a major changes in overall SERP results. My…

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August 19, 2022

Calculating the Useless Content Ratio (UCR)

The Useless Content Ratio This post is long long overdue... I've been using and talking about he Useless Content Ratio for years.  Google's upcoming "helpful…

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July 27, 2022

Advanced Technical Tactics with Lead Docket, Filevine and Mockingbird

We did a killer, in-depth webinar with Harlan Schillinger and Cameron Killmer - two people who know Lead Docket better than any others and Mockingbird's…

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July 12, 2022

Datasets To Look At When Creating a Law Firm Content and Outreach Marketing Plan

Building an outreach plan can be overwhelming. It can appear like one of those thousand piece jigsaw puzzles. But like those thousand piece puzzles, there…

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July 6, 2022

Interview: I Am What a Trademark Attorney Looks Like

Rukayatu Tijani and I sit down and discuss her experience as a black female Trademark Attorney. In a very open, personal interview she kicks me…

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June 21, 2022

Martindale-Avvo’s Own Numbers Reveal Google is Eating Directories….

Based on numbers put out by Internet Brands press releases, my back of the napkin calculations suggest Avvo has lost approximately 60% of their website…

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June 10, 2022

Webinar Replay: Landing Page Conversion Optimization

Why Don’t Your Practice Area Pages Convert? While SEO is highly valuable for ranking, it is not always as effective when it comes to conversions.…

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May 16, 2022

Content Cannibalization

In my ongoing campaign to try to get lawyers to abandon the content content content mantra spewed by inexperienced SEOs... this showcases how publishing for…

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