All Blog Posts

October 16, 2018

Google Ads Rolls Out New Automated Location Extensions

Optimizing your Google Ads account has become much more automated thanks to automated location extensions! If you own a Google My Business profile that is…

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Mockingbird Marketing Bird Droppings
October 1, 2018

Bird Droppings:

Welcome to another edition of “Bird Droppings.” A simple list highlighting recent articles relevant to legal marketing in order to help bring you up to…

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Mockingbird Marketing Martindale Hubbell Spam
September 11, 2018

Martindale-Hubbell Aggressively Marketing Their LinkSpam Network

Psssst...buddy...you...with the struggling website...yeah you. Want to buy a link? How about 5? I've got some nice, hot, untraceable links right here in my coat.…

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September 4, 2018

Is Your Tagline as Creative as You Think it is?

Aggressive. Experienced. Cliché. We at Mockingbird began to notice a trend in many firms’ taglines, namely, that they focus on the same overused, generalized words…

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Mockingbird Google Fresh Content
August 22, 2018

Google Doesn’t Care About “Fresh” Content (So Says Google)

I've been writing about how Google doesn't care about your "fresh" content for ages now. Mockingbird's analysis of hundreds of thousands of pages of legal…

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August 21, 2018

Details on Google’s Manual Action Penalties

Google has two methods of recognizing irrelevant sites to optimize a users search results. The two methods are automatic and manual actions. The automatic method is…

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August 7, 2018

Call Tracking or No Call Tracking – Choose Wisely

When a law firm starts an engagement with our marketing agency, we always setup our reporting and infrastructure. This includes call tracking. We communicate the…

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August 3, 2018

Google Begins Labeling Sites as Not Secure

Is Your Site Secure? Google is once again leveraging its online clout to push the internet forward. The most recent initiative is to encourage websites…

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On Being Different Instead of Better
August 2, 2018

On Being Different Instead of Better

Once a week, on my commute in to work, I listen to a podcast called Two Bobs that helps agency owners make their agency outstanding.…

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