All Blog Posts

November 8, 2023

Tony Colleluori Taught me to Love Lawyers

The first time I ever met Tony, he interrupted and upbraided me in front of about 400 lawyers at a New York Bar Association event.…

Read More
June 15, 2023

When SEO Wins Create Fewer Clients

We recently reviewed two law firm's reports showcasing Traffic and Leads that showcased two diametrically opposed Traffic/Lead patterns - one of which showcases a counter…

Read More
June 1, 2023

Search Generative Experience for Lawyers – What We Know

From a marketing perspective, the real magic of AI generated content is not the efficient propogation of more and more legal content - but instead, …

Read More
March 21, 2023

Is Ngage’s Chat Selling Your Leads?

To not bury the lead (sorry for the pun): yes, Ngage is funneling leads who contacted your firm through their Chat product to other law…

Read More
October 7, 2022

ALERT: Google Business Profile Suspensions

[embed][/embed] In general, agencies who rely on fear for their marketing annoy me, but this is a situation in which Google's moves have massive ramifications,…

Read More
September 4, 2022

Dark Social Done Right: Dean Blachford’s Charity Softball Tournament

I've talked and written recently about Dark Social for Law Firms.  I keep getting asked for examples of firms that are doing it right.  In…

Read More
August 22, 2022

Google’s Helpful Content Update (Lawyer Edition)

It's not often that Google announces an upcoming algorithm change, and when they do, it typically means a major changes in overall SERP results. My…

Read More
August 19, 2022

Calculating the Useless Content Ratio (UCR)

The Useless Content Ratio This post is long long overdue... I've been using and talking about he Useless Content Ratio for years.  Google's upcoming "helpful…

Read More
July 27, 2022

Advanced Technical Tactics with Lead Docket, Filevine and Mockingbird

We did a killer, in-depth webinar with Harlan Schillinger and Cameron Killmer - two people who know Lead Docket better than any others and Mockingbird's…

Read More