SPAM SPAM SPAM SPAM. At Mockingbird, when we get stuck on a particularly sticky local search problem, we call in Joy to help. Watch our webinar to join Local SEO legend Joy Hawkins and Mockingbird’s founder Conrad Saam to talk about SPAM in the hypercompetitive local SEO legal market.
Watch our webinar to join Mockingbird’s Local Search Ranking SME Dustin Curtis as he explores the must-haves for ranking in local search. Learn why simply buying Yext and Moz is grossly insufficient and how most lawyers are shooting themselves in the foot with their local search efforts.
Full disclosure: This post is more of a public service announcement than a typical “how to” post on improving your law firm’s online marketing. Pros and Cons of Using Weebly as your Registrar Pros: They do all of your DNS configurations for you! Cons: You’re required to have them do all of you DNS configurations for you. My Experience Using Weebly’s Support to Update DNS I recently helped migrate a website from a shared hosting environment on Blue Host to a faster, cleaner hosting environment with WP Engine. A typical WordPress website migration for a site with less than 25 pages takes… Keep Reading
The number of firms with blogs has been holding steady at about 26 percent. Still, the fact that only one in four law firms has a blog doesn’t stop the common misperception that it’s a marketing necessity. Like most things related to marketing, the question of whether you or your firm should have a blog has an unsatisfyingly vague answer: it depends. The reality is, blogging can be an extremely effective tool for building a brand, differentiating your business, and driving inquiries. On the flip side, it can also be a huge time suck that detracts from other easier opportunities… Keep Reading
Images are important. They can improve SEO as well as break up text and help make your website or blog post aesthetically pleasing. However, large uncompressed images can slow your page speed and impact your ranking factor. With the majority of people using their mobile devices for web browsing rather than desktop pc’s or laptops, making sure that your images are optimized is vital. Follow these steps and you will be on your way to becoming an image optimizing machine. Finding The Right Image Whether it is the header image for your website, a featured image for your blog post… Keep Reading
As a law firm, and for any local business, the contact page is one the of the most important pages on your website. If someone is visiting this page, they are likely very close to hiring you. This is your opportunity to present all of the most important information you can about your business. 6 Things Every Contact Page Should Have… Name, address, and phone number Business hours Contact form Embedded Google Map Reviews Hand-written driving directions 1. Name, Address, and Phone Number Duh. A user visits your website’s contact page because they intend to get your contact information. Don’t… Keep Reading
As a business owner, I’ve mostly eschewed getting political online. That ends now. Today we announced the candidacy of Jason Rittereiser in his bid to unseat a Republican incumbent in Washington’s 8th Congressional District in the upcoming mid-term elections. Seventeen years ago, I came to Seattle a die hard, life-long conservative and have found myself slowly leaning towards the center ever since. In 2004, I posted a “Republicans for Kerry” bumper sticker on the back of my VW Jetta. I was thrilled to brush shoulders with Obama at his WA campaign headquarters, which coincidentally was next door to Avvo’s second office. Last year,… Keep Reading
MailChimp is pretty intuitive, but can still be intimidating for the uninitiated. If you’re considering using MailChimp for your own email marketing, here are 3 steps you’ll need to be familiar with as you get started, as well as a random assortment of helpful information to help guide you along the way. 1. Choosing Your Plan Before you start blasting out tantalizing email campaigns, you need to choose a plan. Here are your choices: Free plan: up to 2,000 subscribers and 12,000 emails per month. This is a good way to dip your toes in. The idea here is that… Keep Reading
If you are a someone who writes content for your website, such as practice area pages or blog posts, it is likely that internal linking is near the bottom of your list of priorities. When creating content, a lot of factors come into play, from keyword usage, to alt text, to images on the page. All of these are important, and it is easy to feel a bit overwhelmed with all the “best practices” and “how-to” guides. And, many small businesses simply don’t have the budget to hire a SEO expert to curate their content for them. That is why… Keep Reading
Are You Utilizing Your Budget To It’s Fullest Potential? If you haven’t looked at these 4 settings in AdWords, your campaigns are probably wasting money. When building campaigns, people typically focus on what to include: specific keywords, compelling ads, competitive bids. However, what you exclude from your campaigns can be equally as valuable and make your budget go even further. Exclude Your Company’s IP Address Clicking your own ad is a great way to waste your advertising budget. If you or your employees are doing this, you need to stop immediately! Of course many people refrain from this behavior because… Keep Reading