All Blog Posts

December 13, 2019

How Remarketing Benefits Law Firms

You might have heard the term “remarketing” before, it’s pretty common in the digital marketing world. Just in case you weren’t fully sure what it…

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December 12, 2019

Survey Says: Manage Your Reviews

A recent survey by BrightLocal has shined a light on how important reputation management is for businesses.    The survey, which polled over 1,000 Americans…

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Legal Marketing Services Business Reporting Bg
December 11, 2019

Tools We Love: CallRail

Call tracking has become a standard for anyone who's focused on measuring the success of their website. There are plenty of tools out there that…

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Screenshot showing the blog post making up over half of all organic landing pages for the website
December 11, 2019

Handling Our Over-Performing Page

We have a problem. One of our blog posts is doing really well. How is this a problem? The post doesn’t really have anything to…

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Google's Bedlam Update Has Resulted in Chaos
December 9, 2019

Google’s November “Bedlam” Update

Those of us in the SEO business began noticing that our website metrics were changing in mid- to early- November, and it wasn’t until November…

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December 9, 2019

Google Ads Conversion Rate Benchmarking

Mockingbird manages millions of dollars in lawyer advertising across hundreds of law firms and while overall performance varies, firm to firm, I thought it might…

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billboard
December 5, 2019

How Digital Advertising can Work With Outside Advertising

We see it all the time: lawyers come in having spent thousands of dollars on billboards and TV ads and aren’t seeing the results. They…

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December 4, 2019

Why We Track the Customer Journey: 3 Good Reasons

Quick question: should you invest more into the consumer who has searched for local auto-body shops, how to make an insurance claim, and then “car…

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December 3, 2019

The Unseen Benefits of Building a New Website

It can be hard to build your website up from nothing, especially if you already had a website before. There are a number of reasons…

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