Let me start by saying that I’m calling out a single lawyer here, simply as an example. There are thousands of law firms engaging in these spammy tactics either in-house or through their “agency” or marketing “expert”. And let me also reiterate the point of my latest post: Faking office locations is NOT marketing –… Keep Reading
Legal Connect with Google Workshops
What Is It?
An all day long search marketing workshop, taught by the search nerds from Google and Mockingbird! This session is hosted by Mockingbird and features speakers from both Google and Mockingbird. Learn to conduct a comprehensive 141 point audit of your own online marketing efforts using the tools and techniques of Adwords and SEO pros.
What Will Attendees Do?
During this intensive Workshop, experts from Google and Mockingbird guide attendees through a 12 page worksheet to evaluate the efficacy of their current online marketing efforts, with an eye towards identifying specific weaknesses or missed tactics. This is NOT a conference with talking heads delivering thinly veiled sales pitches from sponsored powerpoints, but instead a hands-on, interactive education, empowering attendees with actionable tools & tactics.
Tools of the Trade
Latest Blog Posts
Mockingbird, a company with a long list of clients each with at least a few dozen logins, has recently decided to enlist the help of password management software. After doing our due diligence, we decided to go with LastPass. Here are 5 reasons we won’t be giving up LastPass any time soon. 1. Password Sharing… Keep Reading
There’s been talk lately about the diminishing importance of keeping firm control over each and every directory listing, large or small, in your firm’s name. This talk is rooted in truth, for tools such as Yext and Moz Local do a pretty good job of cleaning up directories in your name across the web. In… Keep Reading
So…. Since starting Mockingbird, we’ve never proactively sought business. For the most part it has come to us. BUT…. I’m now proactively looking for more immigration attorneys to add to our client list. Over the past two years, we have locked down online marketing for a handful of immigration attorneys. And at the risk of… Keep Reading
Legal Market Exclusivity
Note: even if your city is listed, it’s likely that our client does not compete within your practice area, so there may not be a conflict.