For years, I’ve been pushing lawyers to take control of their data and utilize Google Analytics as a source for accurate, meaningful, actionable website performance data. Don’t trust your vendors to tell you how good your vendors are – because – surprise surprise, the are incented to self report bigger and better numbers – a… Keep Reading
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Since the old Map Maker feature was terminated at the end of March 2017, you may be left wondering how to deal with duplicate Google My Business law firm and individual practitioner pages. The information below, summarized from the recent post by Local SEO expert Joy Hawkins, should provide some direction for you and your… Keep Reading
Bad links are bad, mmkay? Getting rid of spam and bad links to your site is a pain (we can help with that!), but avoiding bad links in the first place is always the best move. That’s why learning where to find the GOOD ones is truly key. But where does one find these coveted… Keep Reading
Last week I wrote (another) anti-social media piece – Cute Kittens do NOT Generate Lawyer Business and received a disagreeing comment from Howard Iken. Howard’s comment included the following quip: “social media is icing on an already well-done cake. But just like icing, the social media marketing should be a small part of the meal.” Love… Keep Reading
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