Your Law Firm's Outsourced Marketing Department
Through comprehensive, metric-driven tactics, we’re able to maximize your marketing investment. We monitor the cost effectiveness of your marketing channels, and then adjust your marketing mix accordingly to increase your overall effectiveness. We handle it all; SEO to PPC and all the acronyms in between.
ConnectUpcoming Events and Webinars
We regularly participate in and host events/webinars for the legal community and online marketers. Our staples include Legal Connect with Google, ABA events, and American Association for Justice events. You can see our other resources along with some of our past webinar videos here. To see all of our upcoming events and webinars, check our our events page and sign up for one! See some featured events below:
Local Spam, Lawyers, State Bars and an Ethical Quandary
Join Conrad Saam and special guest, attorney Richard Hornsby to discuss the Florida State Bar's reprimand of an attorney who faked office locations and the ethical implications attorneys now face. Sign up now >>
Your Suite # Doesn't Mean Anything for Local SEO
Join Conrad and Local search nerd guests Joy Hawkins and Dustin Curtis as we unmask the truth behind the "Suite #" reality. Sign up now >>
Day at the Races Seminar: Marketing and Management, Nov 10th-11th
AAJ and Mockingbird are headed to the races in Lousiville, KY for this year's annual Marketing & Management Seminar! Sign up now >>
Unparalleled Legal Industry Knowledge
Mockingbird focuses exclusively on helping attorneys and law firms market their services to clients. Marketing within the legal sphere is what we do, and we know how to deliver results for clients. No individual employee can match the cumulative talents of the Mockingbird team. The team includes experts in PPC, business reporting, technical SEO, content, and development. If you need it done, we have someone who can do it.
Mockingbird is one of only 34 Google Small Business Advisers nationwide.
Founder Conrad Saam helped build Avvo from a concept to a legal market leader by using exceptionally smart SEO.
Conrad is also Vice Chair of the American Bar Association’s Interest Group on Social Media, Legal Blogs and Websites.
Services and Solutions
Search Engine Optimization
Selecting an SEO is extremely difficult. It is as convoluted and confusing for a lawyer to hire an expert and experienced SEO as it is for a layperson to identify an expert and experienced lawyer.
SEO Tactics
Online Advertising
Pay per click marketing done well can deliver a steady stream of profitable clients to your firm. Done incorrectly it can be a massive money pit. Mockingbird has the experience to deliver.
PPC and Display
Design & Development
Websites are the foundation of a law firm's online presence. A well developed website is the first step towards a stable SEO presence. Design and Usability will convert your visitors into clients.
Websites
Business Reporting
Why would you market your business without measuring the results? Mockingbird tracks your advertising by channel so you'll know what's driving inquiries and generating new clients.
ReportingYour Current Marketing Efforts...
Questions to ask yourself
How much does each marketing channel cost to acquire a new client?
Which of your advertising channels should be shut down forever?
Is your marketing budget too high? Too low?
Are your vendors taking advantage of your technical naiveté?
Could You Be Measuring and Managing Your Marketing More Intelligently?
We ask these questions often, and usually the answer boils down to this: You’re a lawyer, you’re busy doing lawyer stuff. Defending the innocent, upholding justice, that sort of thing. Your marketing spend is managed by you, one of your attorneys, or possibly a front desk person that took an interest in the website. You spend thousands of dollars a year, but, now that you think about it, you don’t really know if the money is being spent wisely.
Even worse, maybe you’re with an SEO firm that made a bunch of elaborate promises before locking you into a long-term contract and reducing their response times to a halt. Either way, you deserve to know what’s working, what’s being wasted, and what you can be doing to drive more phone calls for your practice.
Think we can help grow your Legal Practice?
Go back to focusing on the lawyer business of running a law firm and install Mockingbird as your VP of Marketing – we’ll align your marketing strategy to your business goals. Lets talk. If we can help, we will. If we can’t, we’ll be brutally honest about that too. Our job isn’t to make our clients happy, it’s to make them successful, and we take that seriously.
Let's Talk
Latest Blog Posts
Authentic Images Are Worth It
We have all seen one of these photos. The man in a suit with the perfect smile doing "business things" in front of a blurry background. Stock photos are all over the internet. Many are high quality, but they often lack personality. Images can help humanize your brand. Instead of using images of freakishly good-looking young professionals in business suits, hire a… Keep Reading >>
- Posted on: September 29, 2017 by Ryan
Blogging for the Sake of Blogging
Sometimes you need to write a blog post. You might not have anything to say, but as the date since your last post gets further and further away you realize it’s time to publish something. Anything. I’ve previously argued in favor of not having a blog unless you’re committed to updating it on a regular… Keep Reading >>
- Posted on: September 27, 2017 by Jason Arango
Local Spam: The Solo with 60 Offices
Let me start by saying that I'm calling out a single lawyer here, simply as an example. There are thousands of law firms engaging in these spammy tactics either in-house or through their "agency" or marketing "expert". And let me also reiterate the point of my latest post: Faking office locations is NOT marketing -… Keep Reading >>
- Posted on: September 18, 2017 by Conrad Saam