Last week I wrote (another) anti-social media piece – Cute Kittens do NOT Generate Lawyer Business and received a disagreeing comment from Howard Iken. Howard’s comment included the following quip: “social media is icing on an already well-done cake. But just like icing, the social media marketing should be a small part of the meal.” Love… Keep Reading
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Here at Mockingbird, we like to do things the right way, and from our humble beginnings, we’ve always thought operating on a four-week basis gave us an edge over the competition. We preached data consistency and argued that the number of days in a month don’t always match up. However, we’ve found that four-week periods… Keep Reading
This is the second time I’ve seen this and thought it noteworthy. For a long time now, we’ve had ads, then Local, then organic (sadly banished to the bottom) of SERPs. This has heavily driven a push towards local (and the proliferation of spam in local, but I digress) and my personal love, organic SEO… Keep Reading
File this in the stupid social media column. I thought we had all learned that the number of FaceBook friends, Twitter followers, Google plusses, Snapchat SnapQuantiences and Meerkat Meerkittens had nothing (or so close to nothing its not worth blowing your time on) to do with generating business. But apparently I’m wrong…. the legal marketing… Keep Reading
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