Are You Utilizing Your Budget To It’s Fullest Potential? If you haven’t looked at these 4 settings in AdWords, your campaigns are probably wasting money. When building campaigns, people typically focus on what to include: specific keywords, compelling ads, competitive bids. However, what you exclude from your campaigns can be equally as valuable and make… Keep Reading
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Back to Basics: On-Page SEO for Law Firm Websites
This blog post is specifically aimed at helping you optimize a page on your WordPress site, and even more specifically assumes you are using the Yoast SEO plugin. However, you can use these tips and tricks on pretty much any content management system. There is no shortage of advice and articles out there about optimizing for… Keep Reading
Don’t Optimize for “Child Pornography” or: Why Titles Matter
A few weeks ago we were talking to an attorney that’s made a priority to produce an abundance of highly informative video content. However, during that discussion he asked us to look at his YouTube channel to see if there were any opportunities he may have missed when uploading and marketing his videos. Here’s the… Keep Reading
Building Quality Links on Trusted Sites – Email SPAM
You’ve likely received an email with a subject line like “Building quality links on trusted and high authoritative websites” or “Blogpost/Links.” Heck, even search quality representatives at Google get these embarrassingly lazy emails to try and sell high DA (domain authority) links. Here’s an example I received this morning: I appreciate being part of your… Keep Reading
Legal Market Exclusivity
Note: even if your city is listed, it’s likely that our client does not compete within your practice area, so there may not be a conflict.
