Digital Marketing for Law Firms of Any Size
Mockingbird is a digital marketing agency focused solely on the legal industry. We are the only agency that offers market exclusivity - if we work with you, we won't work with your competitors! Whether you're a multi-state law firm, or a solo attorney just starting your practice, our solutions help you achieve your business goals!Connect
Upcoming Events and Webinars
We regularly participate in and host events/webinars for the legal community and online marketers. Our staples include Legal Connect with Google, ABA events, and American Association for Justice events. You can see our other resources along with some of our past webinar videos here. To see all of our upcoming events and webinars, check our our events page and sign up for one! See some featured events below:
Mockingbird Marketing is hosting veteran litigator, Bruce Johnson, to share about content writing and how it relates to your First Amendment rights of free speech. Sign up now >>
An all day long search marketing workshop, taught by the search nerds from Google and Mockingbird! This session will be hosted by Mockingbird at the Austin Google Office. Learn to conduct a comprehensive 141 point audit of your own online marketing efforts using the tools and techniques of AdWords and SEO pros.
Unparalleled Legal Industry Knowledge
Mockingbird focuses exclusively on helping attorneys and law firms market their services to clients. Marketing within the legal sphere is what we do, and we know how to deliver results for clients. No individual employee can match the cumulative talents of the Mockingbird team. The team includes experts in PPC, business reporting, technical SEO, content, and development. If you need it done, we have someone who can do it.
Mockingbird is one of only 34 Google Small Business Advisers nationwide.
Founder Conrad Saam helped build Avvo from a concept to a legal market leader by using exceptionally smart SEO.
Conrad is also Vice Chair of the American Bar Association’s Interest Group on Social Media, Legal Blogs and Websites.
Services and Solutions
Search Engine Optimization
Selecting an SEO is extremely difficult. It is as convoluted and confusing for a lawyer to hire an expert and experienced SEO as it is for a layperson to identify an expert and experienced lawyer.SEO Tactics
Pay per click marketing done well can deliver a steady stream of profitable clients to your firm. Done incorrectly it can be a massive money pit. Mockingbird has the experience to deliver.PPC and Display
Design & Development
Websites are the foundation of a law firm's online presence. A well developed website is the first step towards a stable SEO presence. Design and Usability will convert your visitors into clients.Websites
Why would you market your business without measuring the results? Mockingbird tracks your advertising by channel so you'll know what's driving inquiries and generating new clients.Reporting
Your Current Marketing Efforts...
Questions to ask yourself
How much does each marketing channel cost to acquire a new client?
Which of your advertising channels should be shut down forever?
Is your marketing budget too high? Too low?
Are your vendors taking advantage of your technical naiveté?
Could You Be Measuring and Managing Your Marketing More Intelligently?
We ask these questions often, and usually the answer boils down to this: You’re a lawyer, you’re busy doing lawyer stuff. Defending the innocent, upholding justice, that sort of thing. Your marketing spend is managed by you, one of your attorneys, or possibly a front desk person that took an interest in the website. You spend thousands of dollars a year, but, now that you think about it, you don’t really know if the money is being spent wisely.
Even worse, maybe you’re with an SEO firm that made a bunch of elaborate promises before locking you into a long-term contract and reducing their response times to a halt. Either way, you deserve to know what’s working, what’s being wasted, and what you can be doing to drive more phone calls for your practice.
Think we can help grow your Legal Practice?
Go back to focusing on the lawyer business of running a law firm and install Mockingbird as your VP of Marketing – we’ll align your marketing strategy to your business goals. Lets talk. If we can help, we will. If we can’t, we’ll be brutally honest about that too. Our job isn’t to make our clients happy, it’s to make them successful, and we take that seriously.
Latest Blog Posts
If you grew up with an older sibling, cousin, or mean-spirited family member you might remember the “game” where your own hand was forcibly and repeatedly pushed into your face while the offending party mockingly taunted, “why are you hitting yourself?” The game, if you can call it that, really only served the purpose of… Keep Reading >>- Posted on: December 11, 2017 by Jason Arango
Featured snippets are a prime SEO target. Quality content and a number of other factors can help get your content into a featured snippet like a question answer box at the top of SERP's. The SERP's are always changing and Google is trying to serve up the best possible content for it's users. When you… Keep Reading >>- Posted on: by Matt