Still Counting Leads?
Have the nagging feeling that the “leads” your agency keeps reporting on aren’t turning into clients? Why are the counting website spam form fills and PPC salesmen cold calls as leads?
Refocus your marketing analytics on Consultations and New Clients. Through advanced technical reporting infrastructure, Mockingbird’s clients evaluate marketing channel performance on how many consultations, clients and even revenue they drive, instead of “Leads”.
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Attend One of Our Events
We regularly participate in and host events/webinars for the legal community and online marketers. Our staples include Legal Connect with Google, ABA events, and American Association for Justice events. Check out below for our upcoming WEBINARS and EVENTS. Sign up for one below!
CLIENT ONLY: January Strategy SessionHosted by Mockingbird - Conrad, Rob, Ron and Christian 12:30 pm to 1:30 pm Zoom
ABA Techshow: #LetsPlayBig: Positioning to Stand OutHosted by American Bar Association 11:15 am EST Chicago, IL
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From Our Ever-Expanding Blog
A blunt, contrarian, practical, hands on and cutting edge insight into the ever changing world of online marketing for the legal industry.
ALERT: Google Business Profile Suspensions
[embed]https://youtu.be/z3zVV5_KZXM[/embed] In general, agencies who rely on fear for their marketing annoy me, but this is a situation in which Google's moves have massive ramifications,…Read More
Dark Social Done Right: Dean Blachford’s Charity Softball Tournament
I've talked and written recently about Dark Social for Law Firms. I keep getting asked for examples of firms that are doing it right. In…Read More
Google’s Helpful Content Update (Lawyer Edition)
It's not often that Google announces an upcoming algorithm change, and when they do, it typically means a major changes in overall SERP results. My…Read More
Calculating the Useless Content Ratio (UCR)
The Useless Content Ratio This post is long long overdue... I've been using and talking about he Useless Content Ratio for years. Google's upcoming "helpful…Read More