Your Outsourced Marketing Department
Mockingbird is a digital marketing agency focused solely on the legal industry. We are the only agency that offers market exclusivity - if we work with you, we won't work with your competitors! Whether you're a multi-state law firm, or a solo attorney just starting your practice, our solutions help you achieve your business goals!Connect
Upcoming Events and Webinars
We regularly participate in and host events/webinars for the legal community and online marketers. Our staples include Legal Connect with Google, ABA events, and American Association for Justice events. You can see our other resources along with some of our past webinar videos here. To see all of our upcoming events and webinars, check our our events page and sign up for one! See some featured events below:
Legal Marketing Brain Trust participants are in search of a shared wisdom that can only come from being a part of a community of like-minded; success-driven business owners seeking to share, create and implement innovative new ways of marketing and managing their law practice. This event is selective invite-only.
Conrad Saam will be presenting the following sessions in cooperation with the D.C Bar association at their annual event, Practice 360. Sign up now >>
Unparalleled Legal Industry Knowledge
Mockingbird focuses exclusively on helping attorneys and law firms market their services to clients. Marketing within the legal sphere is what we do, and we know how to deliver results for clients. No individual employee can match the cumulative talents of the Mockingbird team. The team includes experts in PPC, business reporting, technical SEO, content, and development. If you need it done, we have someone who can do it.
Mockingbird is one of only 34 Google Small Business Advisers nationwide.
Founder Conrad Saam architected Avvo's SEO strategy, growing them from a concept to a legal directory market leader.
Conrad is also Vice Chair of the American Bar Association’s Interest Group on Social Media, Legal Blogs and Websites.
Services and Solutions
Search Engine Optimization
Selecting an SEO is extremely difficult. It is as convoluted and confusing for a lawyer to hire an expert and experienced SEO as it is for a layperson to identify an expert and experienced lawyer.SEO Tactics
Pay-per-click advertising campaigns can deliver a steady stream of clients to your firm. Mockingbird has the experience to deliver valuable leads at a great ROI.PPC Advertising
Design & Development
Websites are the foundation of a law firm's online presence. A well developed website is the first step towards a stable SEO presence. Design and Usability will convert your visitors into clients.Websites
Why would you market your business without measuring the results? Mockingbird tracks your advertising by channel so you'll know what's driving inquiries and generating new clients.Reporting
Your Current Marketing Efforts...
Questions to ask yourself
How much does each marketing channel cost to acquire a new client?
Which of your advertising channels should be shut down forever?
Is your marketing budget too high? Too low?
Are your vendors taking advantage of your technical naiveté?
Could You Be Measuring and Managing Your Marketing More Intelligently?
We ask these questions often, and usually the answer boils down to this: You’re a lawyer, you’re busy doing lawyer stuff. Defending the innocent, upholding justice, that sort of thing. Your marketing spend is managed by you, one of your attorneys, or possibly a front desk person that took an interest in the website. You spend thousands of dollars a year, but, now that you think about it, you don’t really know if the money is being spent wisely.
Even worse, maybe you’re with an SEO firm that made a bunch of elaborate promises before locking you into a long-term contract and reducing their response times to a halt. Either way, you deserve to know what’s working, what’s being wasted, and what you can be doing to drive more phone calls for your practice.
Think we can help grow your Legal Practice?
Go back to focusing on the lawyer business of running a law firm and install Mockingbird as your VP of Marketing – we’ll align your marketing strategy to your business goals. Lets talk. If we can help, we will. If we can’t, we’ll be brutally honest about that too. Our job isn’t to make our clients happy, it’s to make them successful, and we take that seriously.
Latest Blog Posts
I've been railing against the conventional wisdom that more content is the magic SEO bullet for years now. In fact, for many of our clients, we've been proactively working on decreasing pagecount, instead of increasing it. There's a great framework for assessing the value of investing more money on more content in a Searchengine Land article… Keep Reading >>- Posted on: March 14, 2018 by Conrad Saam
Google has made it clear that site speed (and thus page speed) is one of the signals used by its algorithm to rank pages. Google representatives have even made announcements declaring that the company is "obsessed with speed." Why are site and page speed so important to Google? As we know, users are at the root of… Keep Reading >>- Posted on: March 6, 2018 by Anna Parry
When is that negative client review not technically a negative client review...yet your most public negative client review ever? When your disgruntled ex-client chooses to use Google My Business' recently launched Q&A functionality to bash your business IN ALL CAPS, instead of using the typical review stars. I ran across the example below while researching… Keep Reading >>- Posted on: March 5, 2018 by Conrad Saam