Your Outsourced Marketing Department
Mockingbird is a digital marketing agency focused solely on the legal industry. We are the only agency that offers market exclusivity - if we work with you, we won't work with your competitors! Whether you're a multi-state law firm, or a solo attorney just starting your practice, our solutions help you achieve your business goals!
ConnectUpcoming Events and Webinars
We regularly participate in and host events/webinars for the legal community and online marketers. Our staples include Legal Connect with Google, ABA events, and American Association for Justice events. You can see our other resources along with some of our past webinar videos here. To see all of our upcoming events and webinars, check our our events page and sign up for one! See some featured events below:
10 Things You Should be Doing vs 10 Things You Must STOP Doing
Mockingbird Marketing founder and president, Conrad Saam, has been invited to speak at our local King County Bar Association about the world of do's and don'ts when it comes to legal marketing. Sign up now >>
AILA CFC Practice Management Conference
AILA CFC Practice Management Conference : Using Technology to Advance Your Firm
YouTube for Lawyers: Utilizing Video To Expand Your Business
Learn how to utilize YouTube to expand your business and grow your firm. Sign up now >>
2018 PILMMA Summit
The Legal Marketing & Management event of the year! Join us for a great networking opportunity, need to know tricks of the trade, loads of content and so much more! Sign up now >>
Unparalleled Legal Industry Knowledge
Mockingbird focuses exclusively on helping attorneys and law firms market their services to clients. Marketing within the legal sphere is what we do, and we know how to deliver results for clients. No individual employee can match the cumulative talents of the Mockingbird team. The team includes experts in PPC, business reporting, technical SEO, content, and development. If you need it done, we have someone who can do it.
Mockingbird is one of only 34 Google Small Business Advisers nationwide.
Founder Conrad Saam architected Avvo's SEO strategy, growing them from a concept to a legal directory market leader.
Conrad is also Vice Chair of the American Bar Association’s Interest Group on Social Media, Legal Blogs and Websites.
Services and Solutions
Search Engine Optimization
Selecting an SEO is extremely difficult. It is as convoluted and confusing for a lawyer to hire an expert and experienced SEO as it is for a layperson to identify an expert and experienced lawyer.
SEO Tactics
Pay-per-click Advertising
Pay-per-click advertising campaigns can deliver a steady stream of clients to your firm. Mockingbird has the experience to deliver valuable leads at a great ROI.
PPC Advertising
Design & Development
Websites are the foundation of a law firm's online presence. A well developed website is the first step towards a stable SEO presence. Design and Usability will convert your visitors into clients.
Websites
Business Reporting
Why would you market your business without measuring the results? Mockingbird tracks your advertising by channel so you'll know what's driving inquiries and generating new clients.
ReportingYour Current Marketing Efforts...
Questions to ask yourself
How much does each marketing channel cost to acquire a new client?
Which of your advertising channels should be shut down forever?
Is your marketing budget too high? Too low?
Are your vendors taking advantage of your technical naiveté?
Could You Be Measuring and Managing Your Marketing More Intelligently?
We ask these questions often, and usually the answer boils down to this: You’re a lawyer, you’re busy doing lawyer stuff. Defending the innocent, upholding justice, that sort of thing. Your marketing spend is managed by you, one of your attorneys, or possibly a front desk person that took an interest in the website. You spend thousands of dollars a year, but, now that you think about it, you don’t really know if the money is being spent wisely.
Even worse, maybe you’re with an SEO firm that made a bunch of elaborate promises before locking you into a long-term contract and reducing their response times to a halt. Either way, you deserve to know what’s working, what’s being wasted, and what you can be doing to drive more phone calls for your practice.
Think we can help grow your Legal Practice?
Go back to focusing on the lawyer business of running a law firm and install Mockingbird as your VP of Marketing – we’ll align your marketing strategy to your business goals. Lets talk. If we can help, we will. If we can’t, we’ll be brutally honest about that too. Our job isn’t to make our clients happy, it’s to make them successful, and we take that seriously.
Let's Talk
Latest Blog Posts
Google Incentivizes Video Ads for SMBs with ‘YouTube Director Onsite’
Video promotion is a scary idea to a lot of small businesses. Most business owners will immediately think about the many complications that come with it. I don’t have time, I don’t have the money, and I don’t even know where to start, are just a few worries that instantly come to mind. Fortunately, that’s… Keep Reading >>
- Posted on: May 14, 2018 by Erik BeattyBlogging Basics: Keeping SEO in Mind
Blogs present a wonderful opportunity to produce content that can help build your website's presence on the internet. In order for a blog post to appear in search results and have link building potential it must be: Valuable to the reader and; Optimized for search engines As an attorney, you have extremely valuable knowledge that users will be… Keep Reading >>
- Posted on: April 27, 2018 by Anna Parry
Leaving WordPress Drops Traffic by 44% (and Tangentially, Why Mockingbird is Awesome)
Sometimes our clients leave us. And it always makes me sad...especially when they move to a different provider, who insists on them paying for an "updated" website and locking them in for a multi year contract. Especially, when they were already on a very good, well built WordPress site. But it's even worse, when this website… Keep Reading >>
- Posted on: April 24, 2018 by Conrad Saam