If you’re working with a new website or haven’t been actively working on link building, chances are your domain authority isn’t great. Your domain authority tells search engines that your website is trustworthy and provides users with the best experience. Low domain authority is likely to negatively impact your website rankings, hurting your business. (You can check your domain authority here.)

Mockingbird works with clients that have established websites and clients that are just starting out. We have link building and PR plans for firms both big and small, statewide and local. 

When done right, link building is mutually beneficial and can help to build your client base. When done wrong, link building can cause your website traffic to crash, reducing leads and revenue. That’s why we do it right.

What is Link Building Anyway?

Link building comes in a variety of levels and forms, but we’ll summarize it as “improving your domain authority by showing that more trusted websites will refer readers to you.” This improves your domain authority and web traffic while also providing content for other websites.

When developing a plan, we focus on the domain rating of the sites we work with, how local both businesses are, and how it might affect your domain authority. Early link building projects often include adding your URL to directories, paying to get your link featured in an article, and organizing scholarships that might get featured in local news. Your options will grow with your business. Larger firms get opportunities to be featured in national publications, which significantly improve their domain authority, but they had to work to get there.

Customized to Your Needs

Link building is expensive and difficult to manage on your own, which is why Mockingbird designs plans based on practice area, firm size, and location. We handle your domain authority so you don’t have to.

Your firm is unique, and its publicity should be too. We understand that and will work with you to grow your business in a way that aligns with your values. If this sounds like something you’re interested in, contact Mockingbird today.