Collaborating with Your In-House Marketing Team
While many law firms fully outsource their marketing to us, Mockingbird is happy to partner with firms that have an existing internal marketing team. We have built strong partnerships with numerous in-house teams, and have seen agencies reap double the rewards for it. When we work with internal marketing teams, we focus on enhancing and supporting existing systems within the firm, while providing all the resources that come along with being a dedicated marketing firm.
What We Offer
As a Premier Google Partner, Mockingbird has access to resources and expertise beyond most marketing teams. Our years of experience working with law firms of every practice area has prepared us to work with your internal marketing team to optimize your advertising strategy. We will provide such services as:
- Actionable metrics backed up by comprehensive data
- Access to Google Ads beta features
- Web design and maintenance services
- Content and technical audits
When we collaborate with internal marketing teams, we make sure to always focus on where we can help instead of where we can take control. Your marketing strategy should be designed by a well-oiled machine, not competing teams of advertisers.
How We Work Together
Our team is made up of search engine experts, not experts on the intricacies of your firm. While we can plan a comprehensive ad strategy based on your practice and location, it will always be improved by knowing how your firm works. No one will know this better than an internal team in your firm, and we’re happy to learn from them.
Transparency is a core value of our firm, which means that we won’t try and hide anything from you or your team. We know that honesty is the best policy, so we are always open to any questions our clients may have, including from their internal teams.
Mockingbird is proud to be a great partner for law firms with internal marketing teams. We’ve been able to enhance and support numerous internal teams with our resources and industry expertise, and are excited to help build your business.
If you think we would make a good addition to your marketing team, give us a call. We’d love to talk about it!