Google is the largest search engine ever created and is one of the best marketing venues ever made available to lawyers. That’s why the company created Google Ads: to handle advertising on all Google platforms, from Youtube to Display to Search. Search Ads are the feature you probably came here for.
Search Ads
What makes Search Ads so valuable is their ability to improve traffic and leads. When a user makes relevant a search on Google, the Search Ads appear at the top of the list. Search Ads are highly targeted based on search history, intent, and demographics.
Since Search Ads are so effective, they are also quite costly. Keywords in the more competitive markets can cost hundreds of dollars per click. Luckily, you don’t have to be the most aggressive or highest spending firm on the market to get to the clients you need.
Low Funnel, High Conversions
When running an ad campaign we make sure that no ad spend is being wasted on people who don’t need a lawyer. Since Google Search Ads give the opportunity for specific targeting and keyword matching, we make sure your ads will only get shown to the people who might become clients. This will save you monday and increase your ROI.
Faster and Easier than SEO
Search Engine Optimization (SEO) is vital for increasing organic traffic, but what you can do in six months with SEO you can do in six weeks with paid advertising. Paid advertising might be a high upfront investment, but it’s returns make it worth it. If the ROI isn’t benefiting you, you will be able to see it in the monthly reports we send you. Our reports cover every aspect of your marketing, from what’s working and what isn’t to what should be done and what should be left alone. If you don’t like what you’re seeing, we will work together to fix it.
Mockingbird is here to handle all Google Ads related business for your law firm. We are proud Google Partners and every one of our account executives are certified in Google Ads. We handle hundreds of legal advertising campaigns daily and know how to get the results your firm needs.
Optimizing Your Ads
When you hire us to make your ads, we take that seriously. We will make sure that your ads are fully optimized with the correct keywords, extensions, and reporting to get the most out of your money. We follow Google best practices and have a team made up of fully certified premium Google partners, meaning we are trained in making sure you get what you need.
Beyond the technical side of the ads, we always make sure they look great before being sent out. Our in-house designer builds beautiful ads for all platforms and helps to create templates for landing pages when they are needed. We know the importance of optimizing ads for humans as well as machines.
The Benefits of Our Marketing
There are some aspects of working with us that we think set us apart from the rest. Included in this list are:
- Our partnership with Google, giving us access to some beta features and putting us ahead of the competition
- Our monthly reports
- Our focus on Cost per Acquisition and positive ROI
- Our customized plans, making sure that your budget fits with your goals for your practice areas, location, and audience
- Our dedication to our 10 Commandments
Beyond our personal values, we are also proud of our extensive suite of tools. No matter how big or small our clients are, there are some tools we always use. This is because we have found them to be wholly beneficial for our clients. These tools include:
- Call tracking
- Click fraud protection for all ad campaigns
- Yoast SEO
- Google Analytics
The collaboration of our values and tools make our marketing the most practical and principled out there. We live by our work and take pride in our expertise.