How Does Remarketing Work?
Whatever advertising platform you’re using, whether it’s Google Ads, Facebook Ads, or Microsoft Ads, the platform is keeping a record of everyone who interacted with your ads. Not everyone who interacts with your ad will become a client. It’s pretty rare that a consumer will become a client on their first interaction. Their chances increase with every interaction.
By targeting consumers who have already interacted with your ads, you are saving money. Remarketing excludes large groups of uninterested parties, narrowing your audience and reducing your cost-per-click.
What Platforms Support Remarketing?
Google Ads, Microsoft Ads, and Facebook Ads all offer remarketing in various forms and levels of targeting. Understanding the intricacies and optimizations of each platform is our job, so we won’t bore you with all the gritty details. What we will tell you is that each platform has its pros and cons and that we have years of experience creating marketing plans for lawyers that are not only adaptable to various budgets but also diversify investments to ensure your maximum return on investment (ROI).
Where Mockingbird Fits In
As previously mentioned, we here at Mockingbird have years of experience running ad campaigns for law firms. This means that we know how to invest in the right keywords, create the best audience parameters, and plan the optimal ad schedules. We have seen the benefits of remarketing first hand and are eager to share our successes.
If you would like to learn more about how remarketing can benefit your firm, contact Mockingbird.