In order to obtain high-quality links and citations, a well-thought-out approach to PR can be a key component in successful link-building campaigns and your overall SEO strategy.

Link-building is an important component in establishing your website’s authority. Imagine two attorneys, practicing the same type of law, in the same city, with very similar websites and content. The website with the stronger backlink profile is more likely to win the top spot in organic search results.

However, when it comes to backlinks, quality is king. This is where public relations can play an integral role. By creating the right content and getting it in front of the right people and publications, we can cultivate unique and valuable connections that will result in links, mentions, and credibility.

Executing traditional PR tactics can be difficult for law firms. Not every firm will need to focus on TV interviews and press coverage, but all firms can benefit from a link-building strategy built around their practice area and market. Mockingbird will create a plan tailored to your goals in order to naturally acquire links and citations to your site.

Our PR Services:

  • Community Outreach
  • Content Development
  • Press Outreach
  • Social Media Strategy
  • Media Training