Setting Up Call Tracking
Many law firms make do with a manual spreadsheet or a pen and paper next to their phone to keep track of their calls. This may be functional, but it’s not practical or scalable. With call tracking, every call is automatically logged, saving you time and effort.
There are many types of call tracking software available, and the best way to make sure that you’re getting the most accurate data possible is by setting it up to connect with your Google My Business phone number (don’t worry, we can do this for you). By doing this, you will be able to see how many calls came from ads, organic searches, and existing clients.
More information means better investing. This means that you no longer have to pay thousands of dollars in advertising, not knowing which of your campaigns are driving traffic. It’ll help you cut the slack and lean into what’s working.
What Does Mockingbird Do
Put simply, Mockingbird tells you what to do. We’ll help you with the process of setting up a tracking number and a local number, and we’ll help you understand the data. We know that call tracking helps law firms, and we know how to optimize your call tracking set up.
When you agree to work with us and invest in call tracking, you can reap its benefits even if you decide that we aren’t reaping benefits. Your software is yours, even if we set it up for you. We’d be sad to see you go, but you can always take your tracking to your next marketing agency (they’ll thank us for setting it up).
If we’ve convinced you to invest in call tracking, or you’re still on the fence and are interested in being convinced, give us a shout. We’re always happy to help a lawyer out!