There’s been talk lately about the diminishing importance of keeping firm control over each and every directory listing, large or small, in your firm’s name. This talk is rooted in truth, for tools such as Yext and Moz Local do a pretty good job of cleaning up directories in your name across the web. In addition to this, search engines have a good idea of what directories/websites matter, and pay more attention to those. It’s VERY important to note, however, that some manual directory cleanup can go a long way. At a bare minimum, you must be aware of what’s… Keep Reading
Blog Category: SEO
I haven’t crowed too much about Mockingbird’s Premier Google Partner status. (OK – yes that’s uncharacteristic of me, but I digress….) That picture to the right? That’s Google’s Celena Fergusson, sitting down with Nate Bruns, our Director of Advertising to review our accounts. That means… if we are lucky enough to count you as one of our clients, its not only our eyes, but also some of the best and brightest at Google ensuring that your Adwords spend is working as well as it possibly can. Worth crowing about – great for me, but even better for our clients.
On this webinar, Mockingbird’s VP of Operations Robert Williams shows you exactly what needs to be done before a successful website launch. If you’re considering launching a new website, don’t leave anything to chance. Robert will make sure you’ve taken the steps necessary to ensure that nothing goes horribly wrong. Resources Mockingbird 206-209-2125 email@example.com LCwG in Seattle and NY! Screaming Frog Case Studies/Blogs Case Study: Redesign Site Launch Web Design That Works There’s No Such Thing as a Site Migration
SPAM SPAM SPAM SPAM. At Mockingbird, when we get stuck on a particularly sticky local search problem, we call in Joy to help. Watch our webinar to join Local SEO legend Joy Hawkins and Mockingbird’s founder Conrad Saam to talk about SPAM in the hypercompetitive local SEO legal market.
Watch our webinar to join Mockingbird’s Local Search Ranking SME Dustin Curtis as he explores the must-haves for ranking in local search. Learn why simply buying Yext and Moz is grossly insufficient and how most lawyers are shooting themselves in the foot with their local search efforts.
Full disclosure: This post is more of a public service announcement than a typical “how to” post on improving your law firm’s online marketing. Pros and Cons of Using Weebly as your Registrar Pros: They do all of your DNS configurations for you! Cons: You’re required to have them do all of your DNS configurations for you. My Experience Using Weebly’s Support to Update DNS I recently helped migrate a website from a shared hosting environment on Blue Host to a faster, cleaner hosting environment with WP Engine. A typical WordPress website migration for a site with less than 25 pages takes… Keep Reading
Images are important. They can improve SEO as well as break up text and help make your website or blog post aesthetically pleasing. However, large uncompressed images can slow your page speed and impact your ranking factor. With the majority of people using their mobile devices for web browsing rather than desktop pc’s or laptops, making sure that your images are optimized is vital. Follow these steps and you will be on your way to becoming an image optimizing machine. Finding The Right Image Whether it is the header image for your website, a featured image for your blog post… Keep Reading
If you are a someone who writes content for your website, such as practice area pages or blog posts, it is likely that internal linking is near the bottom of your list of priorities. When creating content, a lot of factors come into play, from keyword usage, to alt text, to images on the page. All of these are important, and it is easy to feel a bit overwhelmed with all the “best practices” and “how-to” guides. And, many small businesses simply don’t have the budget to hire a SEO expert to curate their content for them. That is why… Keep Reading
This blog post is specifically aimed at helping you optimize a page on your WordPress site, and even more specifically assumes you are using the Yoast SEO plugin. However, you can use these tips and tricks on pretty much any content management system. There is no shortage of advice and articles out there about optimizing for on-page ranking factors. In this post, we’ll avoid the highly technical and look at some of the easiest, most basic wins. Page Elements You Can (and Should) Optimize H1 tag URL Content: internal linking and images Title tag Meta description My Not-So-Scientific Methodology From the “Edit… Keep Reading
A few weeks ago we were talking to an attorney that’s made a priority to produce an abundance of highly informative video content. However, during that discussion he asked us to look at his YouTube channel to see if there were any opportunities he may have missed when uploading and marketing his videos. Here’s the first one I saw: One of the things he’d specifically asked about was whether we had any input on what he should be titling his videos. The main point of optimizing your titles is to make sure expectations are clearly defined and your article or… Keep Reading