That saying about not being able to please all the people all the time is 100% true. If your firm does any sort of volume—and even if it doesn’t—there’s a strong chance you’ll encounter the occasional 1-star review. Fair or not, the rise of prominent user reviews on Google My Business, Avvo, Yelp, Facebook, and a large number of other platforms means you’ll be getting constructive feedback from people that may have been less than satisfied with their experience. For convenience, let’s categorize 1-star reviews into these three buckets: Legitimate negative reviews from actual clients Misleading reviews from prospects that… Keep Reading
Legal Marketing Questions
Legal Marketing Questions or "LMQ" for short, is a video series dedicated to answering common questions within the legal marketing community.
How can you find out if your website is mobile friendly? What is the penalty for having pages that are not mobile friendly? Conrad Saam explains how to test your site and why it’s important.
Conrad Saam discusses the recent changes to Google’s local results, now know as “The Snack Pack.” Some changes include: fewer results, the interface itself, phone numbers were removed (and have since been re-added), display, description content placement, and Google reviews focus. Conrad Saam answers the question, “what’s changed with Google’s local results?” — now referred to as the Google Snack Pack. Some of the changes include, fewer results, a deconcentration in local law firms, and the interface of the results. There are three additional changes around phone number display, description content placement, and Google reviews focus. Want an answer to… Keep Reading
Did the Google Mobile Update have any effect? We did a survey of our clients to find out. BUT, let’s figure out if it had an impact on your mobile search traffic — get step by step notes on how to check.
Can I make virtual offices work for me in terms of local SEO? How can I rank in local results if I am outside of the centroid of a city? Within Google guidelines, may I establish separate pages around my virtual office location? What has the Pigeon update done to affect the use of “fake” offices?
Within local search engine optimization, what is the centroid? Why is being geographically close to the centroid important? Is the centroid just the “middle” or “downtown” of a city?
As a review site, why does it seem that Yelp discourages reviewing? What does Yelp consider legitimate engagement? How do they encourage legitimate engagement over forced/reviewing solicitation?
Why is shareability a buzzword for legal content right now? What does shareable content mean in terms of linking and brand recognition? Can legal content be interesting, engaging and worth sharing?
What steps should a law firm take when moving office locations? When should needed listing changes be made? What are the updating priorities regarding website, Google, major data aggregators, and niche directories?
What is a Goolge+ Practitioner listing and how is it different for a practitioner compared to a business? Joy explains some of the confusion behind Google Practitioner listings, especially for attorneys. What makes someone eligible to have this type of listing? Should a firm have more than one?