I’ve talked and written recently about Dark Social for Law Firms. I keep getting asked for examples of firms that are doing it right. In this talk, Dean Blachford talks about how he establishing a targeted referral source in his brand new law firm in a city where he “knew nobody”. The key – leveraging the power of social media to drive success for an in-person event and making it better year over year. It’s an inspirational talk and Dean shares some of the tactics he’s picked up to make the event amazingly successful.