YouTube is the second largest search engine in the world, right behind Google. Is your law firm missing out on some highly valuable (and cheap) exposure? Learn how to utilize YouTube to expand your business and grow your firm.
Blog Category: Advertising
Video promotion is a scary idea to a lot of small businesses. Most business owners will immediately think about the many complications that come with it. I don’t have time, I don’t have the money, and I don’t even know where to start, are just a few worries that instantly come to mind. Fortunately, that’s… Read More
Another legal marketing firm found itself in hot ethical water today… “Exclusive Legal Marketing,” headed by Coety Bryant utilized Google AdWords to purchase names of personal injury attorneys to drive prospects to his site www.personalinjurycare.net. Aggressive – and many attorneys bristle at this – especially ads coming from a non-law firms – but not necessarily… Read More
I thought my expose on the Lawyers of Distinction Scam (in which my kid’s pet chicken, Zippy made it through the LOD’s vetting process) may have pushed them to quiet down. Apparently NOT. Yesterday, Lawyers of Distinction mass spammed thousands of Lawyers (and a handful of non-lawyers), falsely suggesting someone had nominated them for this… Read More
Today, more and more aspects of our lives are powered by mobile, and now digital assistants are only accelerating that trend. Find out some easy changes lawyers can make to their marketing strategy to prepare for the age of the assistant! Should you focus on mobile first, or assistant first? Video seems to becoming more and more important, but does it convert?
File this one under another egregious example of tech salespeople peddling overpriced, ineffectual products at the legal community. I spoke with an attorney today who drops around $1,400 a month for a bundle of services including the FindLaw Digital Marketing Boost and FindLaw Engagement Builder, and the FindLaw Social Media Marketing Tool. Now, I’ve written ad… Read More
This morning, Google announced an updated setting allowing users to turn off retargeting ads (which they euphemistically refer to as “reminder ads”. “Reminder ads like these can be useful, but if you aren’t shopping for Snow Boot Co.’s boots anymore, then you don’t need a reminder about them,” – Jon Krafcik, Google Note that in… Read More
Yesterday I wrote about how using ROI is an almost impossible task for agencies (ROI – the Marketing Catchphrase Agencies Just Don’t Get), despite the fact that so many of them use the term regularly in their marketing efforts. One of the biggest problems with a simplistic approach towards ROI is that fallacious assumption that your… Read More
Over the years, I’ve written a variety of posts to help law firms separate the SEO wheat from the chaff here here and here. It seems the same level of either gross ineptitude or deliberate opportunism has firmly planted itself in the AdWords world as well. So I bring you, four very uncomfortable questions you should… Read More
Creative advertising is usually reserved to large companies like Budweiser or Nationwide, but every now and then we’re graced with the hilarity that is ridiculous attorney advertising. Here are my favorite 3 videos below for viewing pleasure. Please vote in the poll at the bottom!