Google AdWords broadmatch is very broad. In fact it’s broader than I had thought. Essentially, AdWords knows that “attorney” means “lawyer” “law firm” and lots of other variants. It is so broad, in fact, that branded queries for law firms: (i.e. Smith Jones and Williams”) are starting to turn up ads for competing law firms,… Read More
Blog Category: Advertising
AAJ’s Annual Marketing & Management Seminar is headed to the races in Louisville, KY, this fall! The program will focus on business planning basics, stretching marketing dollars, marketing mistakes to avoid, using social media to build a practice, and the latest in search engine optimization. Come for the education program, and stay for an afternoon at the famous Churchill Downs racetrack! Kentucky Justice Association plaintiff attorney members can attend the Day at the Races Seminar! Call AAJ Education at 800-622-1791 to register.
One of the easiest ways to enhance your Google AdWords search ads is to implement Ad Extensions. AdWords offers quite a few types of extensions, but some of them just don’t make sense in the legal industry. In this post, I’ll go through the different types of extensions, what they look like, and which are… Read More
Review Extensions in Google AdWords are as elusive as they are important. Follow along as our own Kelsey Butchcoe walks through her process on what to do to ensure the highest likelihood of your ads showing a review extension.
MailChimp is pretty intuitive, but can still be intimidating for the uninitiated. If you’re considering using MailChimp for your own email marketing, here are 3 steps you’ll need to be familiar with as you get started, as well as a random assortment of helpful information to help guide you along the way. 1. Choosing Your… Read More
Are You Utilizing Your Budget To It’s Fullest Potential? If you haven’t looked at these 4 settings in AdWords, your campaigns are probably wasting money. When building campaigns, people typically focus on what to include: specific keywords, compelling ads, competitive bids. However, what you exclude from your campaigns can be equally as valuable and make… Read More
Join us for an unprecedented level of access directly with Google employees. This is an in-depth, no holds barred discussion of how to maximize AdWords bang for your buck if you’re a small law firm.
Bring your Adwords questions and have them answered directly by Google!
Join Mockingbird’s founder and Director of Advertising for an in-depth examination of Adwords and how best to leverage it for maximum ROI. We’ll cover a series of tactical solutions that help you locate underserved markets with an extremely high likelihood of converting. Want to successfully spend less than $1 a click in generating clients? We’ll show you how.
File this in the stupid social media column. I thought we had all learned that the number of FaceBook friends, Twitter followers, Google plusses, Snapchat SnapQuantiences and Meerkat Meerkittens had nothing (or so close to nothing its not worth blowing your time on) to do with generating business. But apparently I’m wrong…. the legal marketing… Read More
Once you’ve entered into a partnership with a digital marketing agency, whether you’ve signed agreements or agreed to an audit, you’re going to need to provide access to your Google AdWords account. The process is relatively simple if you know what you’re doing, but it’s very easy to get lost. Here’s how to grant AdWords… Read More