File this one under another egregious example of tech salespeople peddling overpriced, ineffectual products at the legal community. I spoke with an attorney today who drops around $1,400 a month for a bundle of services including the FindLaw Digital Marketing Boost and FindLaw Engagement Builder, and the FindLaw Social Media Marketing Tool. Now, I’ve written ad… Read More
Blog Category: Advertising
This morning, Google announced an updated setting allowing users to turn off retargeting ads (which they euphemistically refer to as “reminder ads”. “Reminder ads like these can be useful, but if you aren’t shopping for Snow Boot Co.’s boots anymore, then you don’t need a reminder about them,” – Jon Krafcik, Google Note that in… Read More
Yesterday I wrote about how using ROI is an almost impossible task for agencies (ROI – the Marketing Catchphrase Agencies Just Don’t Get), despite the fact that so many of them use the term regularly in their marketing efforts. One of the biggest problems with a simplistic approach towards ROI is that fallacious assumption that your… Read More
Over the years, I’ve written a variety of posts to help law firms separate the SEO wheat from the chaff here here and here. It seems the same level of either gross ineptitude or deliberate opportunism has firmly planted itself in the AdWords world as well. So I bring you, four very uncomfortable questions you should… Read More
Creative advertising is usually reserved to large companies like Budweiser or Nationwide, but every now and then we’re graced with the hilarity that is ridiculous attorney advertising. Here are my favorite 3 videos below for viewing pleasure. Please vote in the poll at the bottom!
With the overwhelming number of channels and tactics available to market yourself to potential clients, it’s easy to overlook the one item with the greatest ability to drive conversions: authenticity. While it’s easy to write off “be yourself” as trite advice, it’s equally easy to get swept up chasing new opportunities and lose sight of… Read More
Google AdWords broadmatch is very broad. In fact it’s broader than I had thought. Essentially, AdWords knows that “attorney” means “lawyer” “law firm” and lots of other variants. It is so broad, in fact, that branded queries for law firms: (i.e. Smith Jones and Williams”) are starting to turn up ads for competing law firms,… Read More
AAJ’s Annual Marketing & Management Seminar is headed to the races in Louisville, KY, this fall! The program will focus on business planning basics, stretching marketing dollars, marketing mistakes to avoid, using social media to build a practice, and the latest in search engine optimization. Come for the education program, and stay for an afternoon at the famous Churchill Downs racetrack! Kentucky Justice Association plaintiff attorney members can attend the Day at the Races Seminar! Call AAJ Education at 800-622-1791 to register.
One of the easiest ways to enhance your Google AdWords search ads is to implement Ad Extensions. AdWords offers quite a few types of extensions, but some of them just don’t make sense in the legal industry. In this post, I’ll go through the different types of extensions, what they look like, and which are… Read More
Review Extensions in Google AdWords are as elusive as they are important. Follow along as our own Kelsey Butchcoe walks through her process on what to do to ensure the highest likelihood of your ads showing a review extension.