Those of you who have been in the legal marketing world for a while now, were saddened by the untimely passing of Mark Merenda this March. About 3 weeks ago I received the accompanying picture from Elisabeth Osmeloski, VP at Third Door Media who puts on both Search Engine Land and The Landy Awards. Elisabeth is… Read More
In which FindLaw makes me so mad I devolve into incoherent expletive laden babbling.
Tired of receiving those calls from “Google”? We got this forwarded to us from one of our clients last week: Free website from Google huh! Sounds awesome. Let’s call “Peter from Google” back…. “thank you for calling mygooglepages.com – if you know your party’s extension enter it now, for the special offer, press 1….” Except… Read More
Google AdWords broadmatch is very broad. In fact it’s broader than I had thought. Essentially, AdWords knows that “attorney” means “lawyer” “law firm” and lots of other variants. It is so broad, in fact, that branded queries for law firms: (i.e. Smith Jones and Williams”) are starting to turn up ads for competing law firms,… Read More
Just got back from a recruiting trip to my old MBA haunts – the illustrious University of Michigan Business School – now known as “Ross” but in my days, a simple, UBMS. (Future post coming contrasting U of M and U of Washington BBA candidates). The return to my MBA roots brings me back to… Read More
New client just forwarded me the breakup email exchange from her previous agency. We pay for links monthly. Know what your agency is doing. The reason the firm reached out to us, was because, despite all the money they had invested, search traffic hadn’t changed. And then we go and find out that their agency… Read More
About a month ago I wrote about the strange case of the solo practitioner, Andrew Calcagano who staffed 66 offices across the tri-state area. Here’s the follow up post regarding his agency, Next Level – who according to one of the testimonials on their site…. “They maximize our exposure in a way no one else… Read More
In our lobby, we’ve recently installed The Mockingbird 10 Commandments – a list of simple principals through which we operate our business. Every time anyone enters the office, they are reminded of the way we do business. (And yes, that’s a beer tap in the picture, and yes, I deliberately included it to communicate tech-nerdy,… Read More