Sometimes our clients leave us. And it always makes me sad…especially when they move to a different provider, who insists on them paying for an “updated” website and locking them in for a multi year contract. Especially, when they were already on a very good, well built WordPress site. But it’s even worse, when this website redesign underperforms. Immediately and drastically. Our ex client, experienced this as a 44% decrease in website traffic that rolled out immediately after her new site launched. No new content, no changes in backlink profile, no changes to her local tactics or platform. Just a new website on a vendor’s proprietary platform, that frankly can’t compete with her, ahem, “old” (and in this case, the site was about 4 years old) WordPress site.
In the off chance that this was a random change in tracking infrastructure, we further validated the data above in Google Search Console – the results mirror the significant drop in search traffic – 44% in fact – once the law firm migrated away from WordPress.
Take this as yet another example of the value of a well coded WordPress website, which intrinsically outperforms proprietary platforms.
Now, not all WordPress sites are created equal – in fact many of the widely available and utilized templates are extremely poorly coded from an SEO perspective. (This is the part where I tangentially brag about our developers’ collective coding prowess.) And not all WordPress sites are fast – great hosting (in our case, WPEngine) is important – efficient code is important – expertly compressed imagery is important. In our case, we tend to obsess over those things. Now our ex client is seeing a 44% drop in her website traffic. And because she is heavily dependent on the web for client development, presumably a 44% decrease in business. And it’s a real shame if she’s locked in for a multi-year commitment. I’m not saying you have to work with us – just be aware that platform matters. I apologize if this comes across as bitter…and yes, there’s a little bitter taste in my mouth…but I hope you can avoid the same mistakes she made, even if it’s not with Mockingbird.