In our lobby, we’ve recently installed The Mockingbird 10 Commandments – a list of simple principals through which we operate our business. Every time anyone enters the office, they are reminded of the way we do business. (And yes, that’s a beer tap in the picture, and yes, I deliberately included it to communicate tech-nerdy,… Read More
“I’ll just add a unique Suite #” – this has often been the answer by Local Search “experts” and SEO agencies when dealing with complex multi-office issues. Except it doesn’t work. Join Conrad and Local search nerd guests Joy Hawkins and Dustin Curtis as we unmask the truth behind the “Suite #” reality.
Lawyers faking office locations to artificially expand their geographic footprint has long been a spammy tactic employed by the legal industry. These firms that steal clients from genuine local law firms despite Google frowning upon the practice. But what do the bars say?
Join me, and special guest, attorney Richard Hornsby to discuss the Florida State Bar’s reprimand of an attorney who did just this and the ethical implications, despite the widespread, ongoing practice of local office spam.
Let me start by saying that I’m calling out a single lawyer here, simply as an example. There are thousands of law firms engaging in these spammy tactics either in-house or through their “agency” or marketing “expert”. And let me also reiterate the point of my latest post: Faking office locations is NOT marketing –… Read More
So…. Since starting Mockingbird, we’ve never proactively sought business. For the most part it has come to us. BUT…. I’m now proactively looking for more immigration attorneys to add to our client list. Over the past two years, we have locked down online marketing for a handful of immigration attorneys. And at the risk of… Read More
I haven’t crowed too much about Mockingbird’s Premier Google Partner status. (OK – yes that’s uncharacteristic of me, but I digress….) That picture to the right? That’s Google’s Celena Fergusson, sitting down with Nate Bruns, our Director of Advertising to review our accounts. That means… if we are lucky enough to count you as one… Read More
A month or so ago, I gave an amazing webinar with Local Search nerd and founder of Sterling Sky, Joy Hawkins Frankly, the webinar was awesome because of the subject matter and Joy… this is no humblebrag. Joy and I spent the better part of an hour talking about Local spam…. the underhanded dirty practice… Read More
As a business owner, I’ve mostly eschewed getting political online. That ends now. Today we announced the candidacy of Jason Rittereiser in his bid to unseat a Republican incumbent in Washington’s 8th Congressional District in the upcoming mid-term elections. Seventeen years ago, I came to Seattle a die hard, life-long conservative and have found myself slowly… Read More
For years, I’ve been pushing lawyers to take control of their data and utilize Google Analytics as a source for accurate, meaningful, actionable website performance data. Don’t trust your vendors to tell you how good your vendors are – because – surprise surprise, the are incented to self report bigger and better numbers – a… Read More
Dive head first into Google Analytics with Mockingbird’s founder Conrad Saam. Learn first-hand how to use Google Analytics to track the effectiveness of your marketing efforts. Learn how to look up key metrics amidst a sea of data. Hold your agency’s feet to the fire by taking control of the data that speaks to the marketing health of your site.