About a month ago I wrote about the strange case of the solo practitioner, Andrew Calcagano who staffed 66 offices across the tri-state area. Here’s the follow up post regarding his agency, Next Level – who according to one of the testimonials on their site…. “They maximize our exposure in a way no one else… Read More
Posts Tagged With: client
“I’ll just add a unique Suite #” – this has often been the answer by Local Search “experts” and SEO agencies when dealing with complex multi-office issues. Except it doesn’t work. Join Conrad and Local search nerd guests Joy Hawkins and Dustin Curtis as we unmask the truth behind the “Suite #” reality.
Lawyers faking office locations to artificially expand their geographic footprint has long been a spammy tactic employed by the legal industry. These firms that steal clients from genuine local law firms despite Google frowning upon the practice. But what do the bars say?
Join me, and special guest, attorney Richard Hornsby to discuss the Florida State Bar’s reprimand of an attorney who did just this and the ethical implications, despite the widespread, ongoing practice of local office spam.
Let me start by saying that I’m calling out a single lawyer here, simply as an example. There are thousands of law firms engaging in these spammy tactics either in-house or through their “agency” or marketing “expert”. And let me also reiterate the point of my latest post: Faking office locations is NOT marketing –… Read More
A month or so ago, I gave an amazing webinar with Local Search nerd and founder of Sterling Sky, Joy Hawkins Frankly, the webinar was awesome because of the subject matter and Joy… this is no humblebrag. Joy and I spent the better part of an hour talking about Local spam…. the underhanded dirty practice… Read More
This is the second time I’ve seen this and thought it noteworthy. For a long time now, we’ve had ads, then Local, then organic (sadly banished to the bottom) of SERPs. This has heavily driven a push towards local (and the proliferation of spam in local, but I digress) and my personal love, organic SEO… Read More
These days, Google My Business (GMB) has a nice modern layout that looks simple, clean and straightforward. Don’t be fooled! There are secret, hidden fields in Google My Business that you can only access in certain ways. Here is how to find them. Using Card View and the Dashboard “Card View” organizes your locations into… Read More
We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness. Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if… Read More
Local SEO rockstar, Joy Hawkins and I discuss Possum – the unfortunately named Google algo update impacting local SERP results. While we have seen Possum as a win for most of our clients – Possum seems to impact businesses in shared locations with multiple providers in the same categories. This includes practitioner listings. Listen along… Read More
While there’s no official word yet – SEO nerds around the world are chattering about two large algo updates happening right now. And I’ve fielded no fewer than three chats/emails/phone calls from lawyers wondering whats going on. So what’s going on? The two different algo updates are impacting both natural and local search (and these… Read More