Competitor Ads in your Google My Business Profile…
Well, we seem to be moving closer and closer to an advertising driven world, as Google has introduced advertising directly on competitor Google My Business listings. To the right is an example from Greg Sterling, at Search Engine Land which shows an ad for a competing car dealership showing up directly within search results. Greg notes that the advertisement is located almost an hour away…which, at least in the example, flies against the highlighted importance of “local” to consumers.
One important note – according to Greg’s review, firms can’t pay for ad free listings – which means any business may have competitor advertising embedded directly within their localized results. This “ad free profile” business model has been widely utilized by directories in (Avvo) and out (Yelp) of the legal market. From my experience this generates nasty backlash from prospective customers and Google is clearly trying to avoid that, although I’m not certain that the prospect of having competitor ads showing up by default on branded queries is going to engender any goodwill either.
If you’ve got an example of one of these ads in legal…please send a screenshot over.