Are You Utilizing Your Budget To It’s Fullest Potential? If you haven’t looked at these 4 settings in AdWords, your campaigns are probably wasting money. When building campaigns, people typically focus on what to include: specific keywords, compelling ads, competitive bids. However, what you exclude from your campaigns can be equally as valuable and make… Read More
Join Mockingbird’s founder and Director of Advertising for an in-depth examination of Adwords and how best to leverage it for maximum ROI. We’ll cover a series of tactical solutions that help you locate underserved markets with an extremely high likelihood of converting. Want to successfully spend less than $1 a click in generating clients? We’ll show you how.
Join our Director of Advertising, Nate Bruns as he imparts wisdom gleaned from experience managing millions of dollars in Adwords spend for the legal industry.
Learn how to target only clients, who can afford you, optimize your geotargeting and pay only when a prospect actually calls.
This a is a roll-up your sleeves, interactive, hands on session – so bring your questions.
Here at Mockingbird, we like to do things the right way, and from our humble beginnings, we’ve always thought operating on a four-week basis gave us an edge over the competition. We preached data consistency and argued that the number of days in a month don’t always match up. However, we’ve found that four-week periods… Read More
Once you’ve entered into a partnership with a digital marketing agency, whether you’ve signed agreements or agreed to an audit, you’re going to need to provide access to your Google AdWords account. The process is relatively simple if you know what you’re doing, but it’s very easy to get lost. Here’s how to grant AdWords… Read More
These days, Google My Business (GMB) has a nice modern layout that looks simple, clean and straightforward. Don’t be fooled! There are secret, hidden fields in Google My Business that you can only access in certain ways. Here is how to find them. Using Card View and the Dashboard “Card View” organizes your locations into… Read More
As 2016 limps to a close, it’s apparent this year has been rough for a lot of people, for a lot of reasons. While I am typically an optimistic person who sees the glass half full, there comes a time when a heated rant isn’t just warranted, it’s necessary. “But Nate, when life gives you… Read More
AdWords is an extremely powerful marketing tool but can be confusing to even the most knowledgeable advertising experts. There seem to be endless settings, strategies and opinions on how best to set up, run, and manage campaigns. While we happily admit that we are constantly learning, we’ve found a few tricks that have undeniably helped… Read More
Do not trust the data in Google Analytics. It is lying to you! Even if you installed the tracking code correctly, all the data you see is incorrect. It’s tainted, false, misleading, and wrong. It’s a huge mistake to make any decisions based on the data in Google Analytics… unless you make some essential adjustments. Where Does the Misleading Data… Read More
Ok, let’s start with the obvious. Rankings definitely matter. If rankings didn’t matter, I wouldn’t have a job. What may be less obvious, is that ranking #1 doesn’t matter. At least, it doesn’t matter nearly as much as it used to. In the world of digital marketing, ranking number 1 should never be your ultimate… Read More