Google Now Notifies Those Who Leave Reviews When Business Owners Respond
Google has announced that it will now notify users who post reviews on Google Local results after the listing/business owner responds to the review.
When you, as a listing owner, respond to a user review, Google will wait five minutes, and then send the user an email notifying them that you have responded. Google graciously allows you five minutes after posting your response before it notifies the user so that you are able to make any necessary edits (edit grammar or cool down that hastily written response).
This change should incentivize business owners to respond to reviews, whether they are positive or negative. Regardless of notifications, responding to reviews shows that a business cares and can help build relationships with clients.
In the past, responses from businesses would often go unnoticed by users, but this update is bound to change that.
So be aware when you’re responding to negative reviews that the user will almost surely see your response.