One of the easiest ways to enhance your Google AdWords search ads is to implement Ad Extensions. AdWords offers quite a few types of extensions, but some of them just don’t make sense in the legal industry. In this post, I’ll go through the different types of extensions, what they look like, and which are… Read More
Review Extensions in Google AdWords are as elusive as they are important. Follow along as our own Kelsey Butchcoe walks through her process on what to do to ensure the highest likelihood of your ads showing a review extension.
In the past six months, virtual assistants have become the newest must-have tech device. Virtual assistants have been around for the past couple of years, but Amazon and Google have taken it to the next level. You can now ask a small speaker in your home to play music, write a to-do list, and search… Read More
One of my clients was recently contacted by Lawyers of Distinction, an online legal directory claiming to only list the top 10% of lawyers. But what are they using to determine who qualifies as the top 10%? “Lawyers of Distinction uses its own independent criteria, including both objective and subjective factors in determining if an attorney… Read More
Reviews are a fantastic way to show potential clients the great work you do. Obtaining those reviews can be a difficult task in the legal world, but I’m here to make it one step easier. Once you’ve found that wonderful client of yours who is willing to leave a review of your services, you probably… Read More
Tackling the many advertising options offered by Facebook can be a challenge. Do I want more likes on my Facebook page? Can I direct people to my website? What’s a boosted post? These and many other questions may be running through your mind, but don’t worry, I’ll be here to guide the way. Why Facebook… Read More