Google to Provide $340 Million in Ad Credits to SMBs

Recently, Google announced that they will be providing $340 million in ad credits for small and medium-sized businesses that have been affected by the COVID-19 pandemic. This comes as part of their $800 million pledge toward aiding businesses and global crisis response.

Who is eligible for these credits?

These credits will be available to SMB advertisers who have been active since the beginning of 2019. This means that if you have had an existing Google Ads account since January 1, 2019, and it is active, you are eligible to receive these credits. You will not receive these credits if you create a new Google Ads account or if your account has been deactivated due to inactivity.

When will credits be available?

These credits are not immediately available. However, SMB advertisers that are eligible for credits will receive a notification in their Google Ads account in the coming months. These credits can be used anytime until the end of 2020. After that, all unused credits will be removed from the account.


View Google’s full statement and support documentation about the ad credits initiative for more information.