Conrad Saam discusses the recent changes to Google’s local results, now know as “The Snack Pack.” Some changes include: fewer results, the interface itself, phone numbers were removed (and have since been re-added), display, description content placement, and Google reviews focus.

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In April of 2015, Google rolled out the penalty for websites that are not mobile friendly. So, how do you find out if your website is mobile friendly? What is the penalty for having pages that are not mobile friendly? Conrad Saam explains how to test your site and why it’s important.

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Conrad Saam answers a question from the crowd: can I make virtual offices work for me in terms of local SEO? How can I rank in local results if I am outside of the centroid of a city? Within Google guidelines, may I establish separate pages around my virtual office location? What has the Pigeon update done to affect the use of “fake” offices?

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As a review site, why does it seem that Yelp discourages reviewing? What does Yelp consider legitimate engagement? How do they encourage legitimate engagement over forced/reviewing solicitation?

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Why is shareability a buzzword for legal content right now? What does shareable content mean in terms of linking and brand recognition? Can legal content be interesting, engaging and worth sharing?

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