All Blog Posts

June 21, 2021

Why You SHOULDN’T Start a Law Firm Podcast

82% of podcasts fail. If you are thinking about starting a podcast to market your law practice, stop. Don't do it. And stop listening to…

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Google Regex for Search Console Rollout
April 7, 2021

Google Search Console Enables Regex Filtering in Performance Reports

This morning, Google announced brand new functionality to allow for Regex filtering in Google Search Console performance reports. This announcement was quickly spotted and reported…

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March 23, 2021

SharpSpring vs. Hubspot

Over the past two years, we've had the painful experience of switching CRM systems not once but twice.  In this video I talk about the…

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March 12, 2021

Advanced link building: “we are killing black men….”

This is a short clip from a tragically prescient link building presentation I gave at PILMMA way back in 2016.  It touches in a a…

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February 15, 2021

Beware the FOMO Legal Marketing Agency Ads

Your social feeds are probably crammed with ads from legal internet marketing "experts" that use FOMO to sell.  They are also full of empty promises. …

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January 7, 2021

Evaluating the Value of a Backlink

It has been well established that a strong backlink profile is a key ingredient in the SEO mix. Upperranks has gone so far as to…

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January 6, 2021

Why We Didn’t Send Holiday Gifts

Like most Americans, I'm enjoying putting 2020 firmly in our rearview mirror.  Having said that, last year was particularly kind to Mockingbird - we developed…

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monitoring 404s
December 29, 2020

How to Identify and Fix 404s

Chances are, you've come across a broken page. Some companies play it off with a page of puppies, while others state the combination of numbers…

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Landscape with Logo, Scorpion Peak
December 29, 2020

Lawyers, Be Clear About How You Can Help: Landing Page Case Study

Optimizing Landing Pages for Actionable Language Actionable language begins by asking yourself, "How can I help my user?". What are the common threads shared by…

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