All Blog Posts

July 12, 2022

Datasets To Look At When Creating a Law Firm Content and Outreach Marketing Plan

Building an outreach plan can be overwhelming. It can appear like one of those thousand piece jigsaw puzzles. But like those thousand piece puzzles, there…

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July 6, 2022

Interview: I Am What a Trademark Attorney Looks Like

Rukayatu Tijani and I sit down and discuss her experience as a black female Trademark Attorney. In a very open, personal interview she kicks me…

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June 21, 2022

Martindale-Avvo’s Own Numbers Reveal Google is Eating Directories….

Based on numbers put out by Internet Brands press releases, my back of the napkin calculations suggest Avvo has lost approximately 60% of their website…

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June 10, 2022

Webinar Replay: Landing Page Conversion Optimization

Why Don’t Your Practice Area Pages Convert? While SEO is highly valuable for ranking, it is not always as effective when it comes to conversions.…

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May 16, 2022

Content Cannibalization

In my ongoing campaign to try to get lawyers to abandon the content content content mantra spewed by inexperienced SEOs... this showcases how publishing for…

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May 12, 2022

Webinar Replay: WTF is Dark Social?

WTF is Dark Social? Watch this webinar replay to learn what Dark Social is, and how to leverage it for your firm. Webinar recorded on…

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May 2, 2022

What the Sunsetting of Google’s Universal Analytics Means for Law Firms

Mark your calendars: on July 1st, 2023 Google will stop registering data with Google Analytics version: Universal Analytics. (Note if you are using Google 360…

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April 28, 2022

Webinar Replay: SEO Content Strategy

Join Mockingbird's Founder Conrad Saam with SEO expert Kevin Gleason to discuss SEO content strategy. This webinar was recorded via zoom on Wednesday, April 27th…

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callrail to clio manage integration screenshot
April 21, 2022

CallRail Integration to Clio Manage (Coming Soon)

Soon, Clio Manage users will be able to natively integrate CallRail into Clio Manage. I'll cheers to that! Currently, you can connect these two systems…

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