All Blog Posts

Chat Implementation
December 27, 2018

How Bad Chat Implementation Can Kill Your Website

It’s already hard enough getting people to your site, so once you’ve succeeded in having a prospect click an advertisement or organic result, you want…

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December 22, 2018

Why You Need to Update to Php 7.2

PHP is a widely used open source general-purpose scripting language that can be embedded in HTML. Conventionally used as a server-side scripting language to write…

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December 19, 2018

Avvo Accidentally Emails Thousands of Lawyers with Cancellation

This just in:  Avvo seems to have accidentally emailed thousands of lawyers with a cancellation of advertising services email.  The problem... seems that these are…

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What is law firm branding?
December 18, 2018

Law Firm Branding: What is Branding?

We hear it all the time, "the word branding, but what does it mean? Is it the firm’s name? Is it a firm’s logo? Is…

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Mockingbird Marketing Martindale Hubbell Spam
November 30, 2018

Google Ads Taking Steps to Combat SPAM in Call Only Campaigns

One of the upsides about being a Google Premier Partner is that we have a direct line to Googlers to whine about terrible behavior on…

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teamwork collaboration hands
November 27, 2018

Advanced Website Launches the Mockingbird Way

Rob and I sit down and share our process - built on the experience of launching almost 100 law firm websites - for launching, relaunching…

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November 20, 2018

Is Your Firm’s NAP Consistent Across the Web?

NAP is your firm's name, address, and phone number. In terms of Search Engine Optimization, it is very important that your business's presence be consistent…

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Mockingbird Mistake Honest
November 5, 2018

We F’d Up…

This post is meant to highlight three things: We are not infallible. Our job is to candidly advise on the status of marketing, even when…

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October 29, 2018

Google Ads Parallel Tracking is Now Required

Is your Google Ads account ready for the switch? If you advertise on Google Ads, chances are you’ve received a message recently regarding their new…

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