All Blog Posts

January 7, 2021

Evaluating the Value of a Backlink

It has been well established that a strong backlink profile is a key ingredient in the SEO mix. Upperranks has gone so far as to…

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January 6, 2021

Why We Didn’t Send Holiday Gifts

Like most Americans, I'm enjoying putting 2020 firmly in our rearview mirror.  Having said that, last year was particularly kind to Mockingbird - we developed…

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monitoring 404s
December 29, 2020

How to Identify and Fix 404s

Chances are, you've come across a broken page. Some companies play it off with a page of puppies, while others state the combination of numbers…

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Landscape with Logo, Scorpion Peak
December 29, 2020

Lawyers, Be Clear About How You Can Help: Landing Page Case Study

Optimizing Landing Pages for Actionable Language Actionable language begins by asking yourself, "How can I help my user?". What are the common threads shared by…

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Landscape with Mockingbird Logo. North Cascades
December 21, 2020

How Law Firms Can Attract New Clients Using Video Marketing

[embed][/embed] Video Transcript: How Law Firms Can Attract New Clients Using Video Marketing Hi, my name is Tim Sherrill; I'm an account manager at Mockingbird…

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Long Island law Firm Website Metrics
December 11, 2020

Mockingbird Prepares for Google Web Vitals

In a previous post, we covered Google announcing Core Web Vitals as metrics to measure a healthy site. In November, they announced that these metrics…

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November 3, 2020

Laws of UX Series: Miller’s Law, Peak-End Rule, and the Serial Position Effect.

Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can…

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October 8, 2020

Link Building Through Community and Connection

There are so many creative PR and link building tactics to explore that we often neglect the most obvious opportunities. Many link building plans that…

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hands typing at a keyboard
September 30, 2020

Is Creating Content Fueling Traffic to Your Law Practice?

The Answer Is Yes, Creating Relevant & Fresh Content That Benefits Users Fuels Traffic. I was on a call with a client who's somewhat new…

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