All Blog Posts

March 6, 2020

Sitemaps: What are They and Why Do I Need One?

There are a lot of features on websites you really don’t think about as a user until you get a peek behind the scenes. Sitemaps…

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Laws of UX Posters
March 4, 2020

Laws of UX Series: Aesthetic Usability Effect, Doherty Threshold and Fitts’s Law

Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can…

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March 3, 2020

Finding Your Following With a Niche Subject (And the Surprising Charm of a Mortician)

Legal writing rarely blows anyone’s socks off, and for valid reasons. Not many people want to learn about the law unless it is directly impacting…

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March 2, 2020

What Does “Trust” Mean for the Legal Industry

Google can and will provide answers for just about any question you might have, but just because it provides the answer doesn’t mean you need…

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February 27, 2020

SEO Shouldn’t Be Everything

4 SEO Practices You Can Ignore   The task of search engine optimization (SEO) is a never-ending one. Search algorithms change, user preferences shift, and…

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February 26, 2020

How to Get The Most Out of Your Blog

Maintaining a blog can feel like a fruitless chore, believe me, I get it. You can add and add to it and see no returns…

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February 25, 2020

The Difference Between a Lead and a Conversion (and Why You’re Responsible for the Latter)

A lot of digital marketers talk about the importance of leads and conversions. We're no exception. We often even use the terms interchangeably. This is…

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February 24, 2020

What is a Manual Action and How Do I Fix It?

Google tries to be vigilant about spam. It really does. Link building schemes, black hat tactics, and malicious software are some of the main things…

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February 21, 2020

Who’s Answering Your Phone?

We've had “the phone conversation” a few times with our clients: they’re getting leads, but they aren’t becoming conversions. What’s going on if the phones…

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