All Blog Posts

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September 4, 2018

Is Your Tagline as Creative as You Think it is?

Aggressive. Experienced. Cliché. We at Mockingbird began to notice a trend in many firms’ taglines, namely, that they focus on the same overused, generalized words…

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Mockingbird Google Fresh Content
August 22, 2018

Google Doesn’t Care About “Fresh” Content (So Says Google)

I've been writing about how Google doesn't care about your "fresh" content for ages now. Mockingbird's analysis of hundreds of thousands of pages of legal…

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August 21, 2018

Details on Google’s Manual Action Penalties

Google has two methods of recognizing irrelevant sites to optimize a users search results. The two methods are automatic and manual actions. The automatic method is…

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August 7, 2018

Call Tracking or No Call Tracking – Choose Wisely

When a law firm starts an engagement with our marketing agency, we always setup our reporting and infrastructure. This includes call tracking. We communicate the…

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August 3, 2018

Google Begins Labeling Sites as Not Secure

Is Your Site Secure? Google is once again leveraging its online clout to push the internet forward. The most recent initiative is to encourage websites…

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On Being Different Instead of Better
August 2, 2018

On Being Different Instead of Better

Once a week, on my commute in to work, I listen to a podcast called Two Bobs that helps agency owners make their agency outstanding.…

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July 30, 2018

Is Google My Business Sending People to your FAX Machine?

Google My Business may be accidentally displaying your fax number as your phone number. I now have three data points from three different firms over…

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Magnifying Glass on Keyboard
July 26, 2018

Avvo now hiding your info?

I was disappointed to hear on a legal listserve about two weeks ago the whispers of a plan by Avvo to remove contact information from…

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July 17, 2018

A Guide to Creating Linkable Content

You’re the small fish in the ocean. The ocean is filled with sharks. As a local business, you are faced with the challenge of finding…

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