All Blog Posts
Is Your Tagline as Creative as You Think it is?
Aggressive. Experienced. Cliché. We at Mockingbird began to notice a trend in many firms’ taglines, namely, that they focus on the same overused, generalized words…Read More
Google Doesn’t Care About “Fresh” Content (So Says Google)
I've been writing about how Google doesn't care about your "fresh" content for ages now. Mockingbird's analysis of hundreds of thousands of pages of legal…Read More
Details on Google’s Manual Action Penalties
Google has two methods of recognizing irrelevant sites to optimize a users search results. The two methods are automatic and manual actions. The automatic method is…Read More
Call Tracking or No Call Tracking – Choose Wisely
When a law firm starts an engagement with our marketing agency, we always setup our reporting and infrastructure. This includes call tracking. We communicate the…Read More
Google Begins Labeling Sites as Not Secure
Is Your Site Secure? Google is once again leveraging its online clout to push the internet forward. The most recent initiative is to encourage websites…Read More
On Being Different Instead of Better
Once a week, on my commute in to work, I listen to a podcast called Two Bobs that helps agency owners make their agency outstanding.…Read More
Is Google My Business Sending People to your FAX Machine?
Google My Business may be accidentally displaying your fax number as your phone number. I now have three data points from three different firms over…Read More
Avvo now hiding your info?
I was disappointed to hear on a legal listserve about two weeks ago the whispers of a plan by Avvo to remove contact information from…Read More