Conrad Saam | May 2, 2022
All Blog Posts
Google’s Helpful Content Update (Lawyer Edition)
It's not often that Google announces an upcoming algorithm change, and when they do, it typically means a major changes in overall SERP results. My…
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Calculating the Useless Content Ratio (UCR)
The Useless Content Ratio This post is long long overdue... I've been using and talking about he Useless Content Ratio for years. Google's upcoming "helpful…
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Advanced Technical Tactics with Lead Docket, Filevine and Mockingbird
We did a killer, in-depth webinar with Harlan Schillinger and Cameron Killmer - two people who know Lead Docket better than any others and Mockingbird's…
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Datasets To Look At When Creating a Law Firm Content and Outreach Marketing Plan
Building an outreach plan can be overwhelming. It can appear like one of those thousand piece jigsaw puzzles. But like those thousand piece puzzles, there…
Read MoreInterview: I Am What a Trademark Attorney Looks Like
Rukayatu Tijani and I sit down and discuss her experience as a black female Trademark Attorney. In a very open, personal interview she kicks me…
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Martindale-Avvo’s Own Numbers Reveal Google is Eating Directories….
Based on numbers put out by Internet Brands press releases, my back of the napkin calculations suggest Avvo has lost approximately 60% of their website…
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Webinar Replay: Landing Page Conversion Optimization
Why Don’t Your Practice Area Pages Convert? While SEO is highly valuable for ranking, it is not always as effective when it comes to conversions.…
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Content Cannibalization
In my ongoing campaign to try to get lawyers to abandon the content content content mantra spewed by inexperienced SEOs... this showcases how publishing for…
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Webinar Replay: WTF is Dark Social?
WTF is Dark Social? Watch this webinar replay to learn what Dark Social is, and how to leverage it for your firm. Webinar recorded on…
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