All Blog Posts

June 15, 2020

Google Ads Policy Change has Legal Squarely in Mind?

Hot off the Google notifications press...Google is updating their Ads Policies policies specifically to move against Clickbait. This seems consistent with their overall messaging around…

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June 10, 2020

Lawyers and Cops and BLM and Branding

This started as my musings around police as a brand, but quickly begged the question: why is the lawyer brand so tarnished even in light…

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Websites Seo
June 4, 2020

Mockingbird’s Approach to Building Websites

We are going to go over the tools and techniques used to make Mockingbird custom websites and how it helps us achieve our technical metrics…

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May 19, 2020

Cockroach is now Mockingbird (again)

We will get through this crisis stronger than we ever were, but first we have to get through it. I'm glad to say that Cockroach…

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May 4, 2020

Avvo in SEO Traffic Free Fall

The legal directory, Avvo looks to be in complete SEO meltdown mode.  As the guy who architected Avvo's SEO ascendancy, I take no level of…

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April 29, 2020

Study: Google Ads Costs Increase by 42% during COVID Crisis

The massive shifts in consumer behavior combined with attorneys carefully extending their cash flow window has created a seismic shift in the economics of Google's…

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April 17, 2020

Never Advertise Without This

I've taken over hundreds of law firms' Google Ads accounts, and about 90% of those were set up incorrectly. This isn't my opinion on "the…

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April 10, 2020

Nofollow Links Can Be Useful Too

The state of links is ever-changing, with new rules and guidelines to follow it can be confusing. Google's John Muller was back recently challenging the…

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Man on computer
April 2, 2020

Law Firm Intake Software Overview

One of the most important aspects of managing your firm’s growth is understanding what’s driving new clients. There are countless ways to arrive at the…

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