All Blog Posts

October 29, 2018

Google Ads Parallel Tracking is Now Required

Is your Google Ads account ready for the switch? If you advertise on Google Ads, chances are you’ve received a message recently regarding their new…

Read More
Mockingbird Google Follow GMB
October 26, 2018

New “Follow” Button For Google Maps

Currently rolling out only to those using Google Maps for Android, Google is now giving users the ability to “follow” specific businesses as announced on…

Read More
October 16, 2018

Google Ads Rolls Out New Automated Location Extensions

Optimizing your Google Ads account has become much more automated thanks to automated location extensions! If you own a Google My Business profile that is…

Read More
Mockingbird Marketing Bird Droppings
October 1, 2018

Bird Droppings: Google is now rolling out the Google Speed Update…and More

Welcome to another edition of “Bird Droppings.” A simple list highlighting recent articles relevant to legal marketing in order to help bring you up to…

Read More
Computer Network
September 11, 2018

Martindale-Hubbell Aggressively Marketing Their LinkSpam Network

Psssst...buddy...you...with the struggling website...yeah you. Want to buy a link? How about 5? I've got some nice, hot, untraceable links right here in my coat.…

Read More
word-cloud-accurate-size
September 4, 2018

Is Your Tagline as Creative as You Think it is?

Aggressive. Experienced. Cliché. We at Mockingbird began to notice a trend in many firms’ taglines, namely, that they focus on the same overused, generalized words…

Read More
Mockingbird Google Fresh Content
August 22, 2018

Google Doesn’t Care About “Fresh” Content (So Says Google)

I've been writing about how Google doesn't care about your "fresh" content for ages now. Mockingbird's analysis of hundreds of thousands of pages of legal…

Read More
August 21, 2018

Details on Google’s Manual Action Penalties

Google has two methods of recognizing irrelevant sites to optimize a users search results. The two methods are automatic and manual actions. The automatic method is…

Read More
August 7, 2018

Call Tracking or No Call Tracking – Choose Wisely

When a law firm starts an engagement with our marketing agency, we always setup our reporting and infrastructure. This includes call tracking. We communicate the…

Read More