All Blog Posts

Landscape with Logo, Scorpion Peak
December 29, 2020

Lawyers, Be Clear About How You Can Help: Landing Page Case Study

Optimizing Landing Pages for Actionable Language Actionable language begins by asking yourself, "How can I help my user?". What are the common threads shared by…

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Landscape with Mockingbird Logo. North Cascades
December 21, 2020

How Law Firms Can Attract New Clients Using Video Marketing

[embed][/embed] Video Transcript: How Law Firms Can Attract New Clients Using Video Marketing Hi, my name is Tim Sherrill; I'm an account manager at Mockingbird…

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Long Island law Firm Website Metrics
December 11, 2020

Mockingbird Prepares for Google Web Vitals

In a previous post, we covered Google announcing Core Web Vitals as metrics to measure a healthy site. In November, they announced that these metrics…

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November 3, 2020

Laws of UX Series: Miller’s Law, Peak-End Rule, and the Serial Position Effect.

Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can…

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October 8, 2020

Link Building Through Community and Connection

There are so many creative PR and link building tactics to explore that we often neglect the most obvious opportunities. Many link building plans that…

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hands typing at a keyboard
September 30, 2020

Is Creating Content Fueling Traffic to Your Law Practice?

The Answer Is Yes, Creating Relevant & Fresh Content That Benefits Users Fuels Traffic. I was on a call with a client who's somewhat new…

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image of an anchor, anchor text important for SEO
September 30, 2020

What Happens When There’s No Anchor Text?

You may be familiar with the idea of anchor text, the words you click to follow a link on a website. You may also be…

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Hands typing at a laptop
September 29, 2020

Using Actionable Language That Converts Users Into Leads

Attorneys, Use Actionable Language That Converts users! Actionable Language puts your clients at ease, safe in knowing that you're going to help them successfully navigate…

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Website monitoring tools
September 28, 2020

How to Monitor Your Website

As one of the newest members on Mockingbird’s team, the world of online marketing truly overwhelmed me. The data and graphs can be difficult to…

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