Jason Arango | April 30, 2019
All Blog Posts
Google Ads Parallel Tracking is Now Required
Is your Google Ads account ready for the switch? If you advertise on Google Ads, chances are you’ve received a message recently regarding their new…
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New “Follow” Button For Google Maps
Currently rolling out only to those using Google Maps for Android, Google is now giving users the ability to “follow” specific businesses as announced on…
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Google Ads Rolls Out New Automated Location Extensions
Optimizing your Google Ads account has become much more automated thanks to automated location extensions! If you own a Google My Business profile that is…
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Bird Droppings: Google is now rolling out the Google Speed Update…and More
Welcome to another edition of “Bird Droppings.” A simple list highlighting recent articles relevant to legal marketing in order to help bring you up to…
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Martindale-Hubbell Aggressively Marketing Their LinkSpam Network
Psssst...buddy...you...with the struggling website...yeah you. Want to buy a link? How about 5? I've got some nice, hot, untraceable links right here in my coat.…
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Is Your Tagline as Creative as You Think it is?
Aggressive. Experienced. Cliché. We at Mockingbird began to notice a trend in many firms’ taglines, namely, that they focus on the same overused, generalized words…
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Google Doesn’t Care About “Fresh” Content (So Says Google)
I've been writing about how Google doesn't care about your "fresh" content for ages now. Mockingbird's analysis of hundreds of thousands of pages of legal…
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Details on Google’s Manual Action Penalties
Google has two methods of recognizing irrelevant sites to optimize a users search results. The two methods are automatic and manual actions. The automatic method is…
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Call Tracking or No Call Tracking – Choose Wisely
When a law firm starts an engagement with our marketing agency, we always setup our reporting and infrastructure. This includes call tracking. We communicate the…
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