All Blog Posts

February 26, 2020

How to Get The Most Out of Your Blog

Maintaining a blog can feel like a fruitless chore, believe me, I get it. You can add and add to it and see no returns…

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February 25, 2020

The Difference Between a Lead and a Conversion (and Why You’re Responsible for the Latter)

A lot of digital marketers talk about the importance of leads and conversions. We're no exception. We often even use the terms interchangeably. This is…

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February 24, 2020

What is a Manual Action and How Do I Fix It?

Google tries to be vigilant about spam. It really does. Link building schemes, black hat tactics, and malicious software are some of the main things…

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February 21, 2020

Who’s Answering Your Phone?

We've had “the phone conversation” a few times with our clients: they’re getting leads, but they aren’t becoming conversions. What’s going on if the phones…

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Frustrated man at desk
February 21, 2020

The Quickest Way to Piss of Your Customers

Is there a quicker way to piss of a customer than making them feel like you don't care? For firms handling intake, one of the…

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February 20, 2020

In Defense of Location-Based Hero Images

We’ve all been there: you want to build your website, you have a homepage, and you don’t know what to put as the hero image.…

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February 19, 2020

The Role of Privacy in Digital Marketing in 2020

Privacy is an increasingly relevant issue in the marketing industry as technology gets more advanced and workarounds for data compliance get smarter by the day.…

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February 18, 2020

Responsive Ads Might Be Your Best Option

Google Ads offers a variety of ad options, but none might be better for small businesses than Responsive Ads, both search and display. We might…

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February 17, 2020

When Snippets Don’t Help

It’s general knowledge that ranking highly on Google is a good thing. It drives traffic, improves authority by making it more accessible, and increases brand…

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