All Blog Posts

February 20, 2020

In Defense of Location-Based Hero Images

We’ve all been there: you want to build your website, you have a homepage, and you don’t know what to put as the hero image.…

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February 19, 2020

The Role of Privacy in Digital Marketing in 2020

Privacy is an increasingly relevant issue in the marketing industry as technology gets more advanced and workarounds for data compliance get smarter by the day.…

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February 18, 2020

Responsive Ads Might Be Your Best Option

Google Ads offers a variety of ad options, but none might be better for small businesses than Responsive Ads, both search and display. We might…

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February 17, 2020

When Snippets Don’t Help

It’s general knowledge that ranking highly on Google is a good thing. It drives traffic, improves authority by making it more accessible, and increases brand…

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February 14, 2020

High Funnel vs Low Funnel Marketing: Knowing Your Jargon

The language of marketing has always been designed to isolate clients. Marketers use technical jargon to upsell and confuse prospective clients; an unethical power play.…

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February 13, 2020

Recent Google Update Winding Down

The still as-of-yet unannounced Google update seems to be coming to a slow close for the legal industry.    The update has been largely affecting…

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February 12, 2020

The Ultimate Citation/Directory Listing Checklist

Running a business online can feel like trying to cook with multiple burners. There’s a lot to keep track of and if you forget about…

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ahrefs screencapture with the title of the Internal backlinks tool
February 11, 2020

A Guide to Using Ahrefs’ Internal Backlinks Tool

Ahrefs has a plethora of useful tools and resources. Since the publishing of that post, a few new features have been added. One of these…

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February 10, 2020

How to Handle Spam Links in Google Search Console

There are countless ways to check your website’s backlink network, from ahrefs.com to Google Search console. Not surprisingly, there tend to be inconsistencies between reporting…

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