All Blog Posts

November 15, 2019

Is Your Law Firm’s Site Affecting Your Ad Conversion Rate on Mobile?

As we’ve mentioned in the past, the world is seeing a shift toward more mobile usage. This holds for Google Ads as well. In 2019,…

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Smartphone with Messages
November 15, 2019

Are Google Ads Messaging Extensions Right for You

Google integrated extensions into Google Ads in 2016, providing a number of new options for businesses. One option that is currently available is messaging, which…

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Airplane in the sky
November 14, 2019

3 Things a Customer Should See When They Land on Your Site

The journey from initial search to conversion is often a long and winding one. It starts with intent, wanders through research, and eventually lands on…

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Data report on a desk with a keyboard and pen
November 13, 2019

Data is Useless without Insights: 4 Indicators You Should Know

Every decision you make when advertising is based on data and best practices that were formed by data. If you have a Google Ads account,…

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Glowing red EAT sign
November 12, 2019

E-A-T: SEO 101

Researching how to produce the best content can lead a person down a rabbit hole of optimization. Countless articles explain how H1s and H2s can…

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November 12, 2019

BEDLAM Named One of the Top 11 Legal Conferences Lawyers Need to Attend

The first BEDLAM Conference took place only 8 months ago, and it's already gaining heat in the legal marketing world. Answering Legal recently dubbed BEDLAM…

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Desk and Chair in a white room
November 11, 2019

Making Your Website Scalable Helps Everyone (and Everwhere)

There’s always room for growth. Whether you’re a two-person firm in a one-horse town or a multinational corporation with hundreds of employees, you want to…

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November 8, 2019

How AI and Machine Learning are Helping Your Website

Computer systems have been learning on their own since the 1960s, and they have been advancing rapidly in recent years. The most notable recent addition…

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Bouncing Soccer Ball
November 7, 2019

Why You Should Be Checking Your Bounce Rate

Relatively underrated compared to such metrics as “pageviews,” a page’s bounce rate shouldn’t be ignored. It’s important to know how many of your website’s pages…

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