All Blog Posts
Smith.ai, CallRail and Mockingbird sit down to talk legal conversion….
Yesterday, I got together with two long term Mockingbird partners, Smith.ai and CallRail to discuss the practice of maximizing conversions, the reporting infrastructure required to…Read More
Google Begins Rolling Out COVID-19 Relief Ad Credits. Here’s How to Check If You Got Them.
Back in March, Google announced plans to provide advertising credits to small and medium-sized businesses that have been affected by the COVID-19 pandemic. This week,…Read More
The Chasm Between BLM and Lawyers: Part I
During this 50 minute conversation, I sit down virtually with two lawyers who are intimately involved in social justice in Minneapolis. Travis Kowitz is white…Read More
Google Ads Policy Change has Legal Squarely in Mind?
Hot off the Google notifications press...Google is updating their Ads Policies policies specifically to move against Clickbait. This seems consistent with their overall messaging around…Read More
Lawyers and Cops and BLM and Branding
This started as my musings around police as a brand, but quickly begged the question: why is the lawyer brand so tarnished even in light…Read More
Mockingbird’s Approach to Building Websites
We are going to go over the tools and techniques used to make Mockingbird custom websites and how it helps us achieve our technical metrics…Read More
Cockroach is now Mockingbird (again)
We will get through this crisis stronger than we ever were, but first we have to get through it. I'm glad to say that Cockroach…Read More
Avvo in SEO Traffic Free Fall
The legal directory, Avvo looks to be in complete SEO meltdown mode. As the guy who architected Avvo's SEO ascendancy, I take no level of…Read More
Study: Google Ads Costs Increase by 42% during COVID Crisis
The massive shifts in consumer behavior combined with attorneys carefully extending their cash flow window has created a seismic shift in the economics of Google's…Read More