All Blog Posts

chain linked together
February 26, 2018

How ONE Link drove an 11% Traffic Increase

Far too few agencies talk about link building and, in my humble (or not so humble) opinion, most that do, do an absolute garbage job. …

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Lawyers of distinction spam featured
February 23, 2018

Lawyers of Distinction SPAM (Plus a Lesson on Useless Traffic)

I thought my expose on the Lawyers of Distinction Scam (in which my kid's pet chicken, Zippy made it through the LOD's vetting process) may…

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International Rescue Committee Logo
February 14, 2018

Thank You Gifts – Rescue.org

I occasionally send a personalized thank you gift to vendors or clients... in fact would much rather do that then send out a package to…

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nontraditional lawyer
February 9, 2018

How To Market to People Who Hate Lawyers in One Easy Picture

I just bumbled across the Browne Law Group while doing some competitive research in the greater Phoenix, AZ market. Sometimes I see work that I…

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February 6, 2018

The ONLY Question You Need to Ask Prospective SEO Vendors

Last week was particularly painful - I reviewed a $1,700 a month FindLaw site with pages carelessly duplicated. I looked at a firm paying $800 a…

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wordpress logo
February 5, 2018

Rumor Mill: FindLaw transitioning sites to WordPress????

UPDATE: A second, well placed and completely unrelated source has corroborated FindLaw's intent to migrate to WordPress. On the phone with another law firm prospect…

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smoke coming out of ears from anger
January 30, 2018

FindLaw’s Atrocious Social Media Product

File this one under another egregious example of tech salespeople peddling overpriced, ineffectual products at the legal community. I spoke with an attorney today who drops…

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Mockingbird Marketing Bird Droppings
January 29, 2018

Bird Droppings: Video Added to Google My Business…and More!

Welcome to another edition of “Bird Droppings.” A simple list highlighting recent articles relevant to legal marketing. We've assembled a variety of links to bring…

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Google Search Interface
January 25, 2018

Is Google Moving to Kill Retargeting?

This morning, Google announced an updated setting allowing users to turn off retargeting ads (which they euphemistically refer to as "reminder ads". "Reminder ads like…

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