All Blog Posts

What is law firm branding?
December 18, 2018

Law Firm Branding: What is Branding?

We hear it all the time, "the word branding, but what does it mean? Is it the firm’s name? Is it a firm’s logo? Is…

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Google Ads
November 30, 2018

Google Ads Taking Steps to Combat SPAM in Call Only Campaigns

One of the upsides about being a Google Premier Partner is that we have a direct line to Googlers to whine about terrible behavior on…

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teamwork collaboration hands
November 27, 2018

Advanced Website Launches the Mockingbird Way

Rob and I sit down and share our process - built on the experience of launching almost 100 law firm websites - for launching, relaunching…

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November 20, 2018

Is Your Firm’s NAP Consistent Across the Web?

NAP is your firm's name, address, and phone number. In terms of Search Engine Optimization, it is very important that your business's presence be consistent…

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Mockingbird Mistake Honest
November 5, 2018

We F’d Up…

This post is meant to highlight three things: We are not infallible. Our job is to candidly advise on the status of marketing, even when…

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October 29, 2018

Google Ads Parallel Tracking is Now Required

Is your Google Ads account ready for the switch? If you advertise on Google Ads, chances are you’ve received a message recently regarding their new…

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Mockingbird Google Follow GMB
October 26, 2018

New “Follow” Button For Google Maps

Currently rolling out only to those using Google Maps for Android, Google is now giving users the ability to “follow” specific businesses as announced on…

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October 16, 2018

Google Ads Rolls Out New Automated Location Extensions

Optimizing your Google Ads account has become much more automated thanks to automated location extensions! If you own a Google My Business profile that is…

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Mockingbird Marketing Bird Droppings
October 1, 2018

Bird Droppings: Google is now rolling out the Google Speed Update…and More

Welcome to another edition of “Bird Droppings.” A simple list highlighting recent articles relevant to legal marketing in order to help bring you up to…

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