All Blog Posts

May 22, 2018

GDPR and the New Google Analytics Data Retention Period

The European Union has refined its data storage regulations, pushing for stronger consumer-oriented regulations focused on protecting online users privacy rights. The latest set of…

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May 14, 2018

Google Incentivizes Video Ads for SMBs with ‘YouTube Director Onsite’

Video promotion is a scary idea to a lot of small businesses. Most business owners will immediately think about the many complications that come with…

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April 27, 2018

Blogging Basics: Keeping SEO in Mind

Blogs present a wonderful opportunity to produce content that can help build your website's presence on the internet. In order for a blog post to appear…

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April 24, 2018

Leaving WordPress Drops Traffic by 44% (and Tangentially, Why Mockingbird is Awesome)

Sometimes our clients leave us. And it always makes me sad...especially when they move to a different provider, who insists on them paying for an…

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April 23, 2018

Wistia Releases New Video Player, Vulcan V2

Video is a valuable tool that helps you connect with your viewers. Vulcan V2, Wistia's new video player, is smaller and faster than their previous…

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April 16, 2018

Beware of Your Chat Vendor

I have a love/hate relationship with chat. Mostly I hate chat. Or at least the ham handed implementations that are either a)horrendously intrusive or b)intentionally…

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Mockingbird Marketing Bird Droppings
April 2, 2018

Bird Droppings: “Business Description” Returns to Google My Business…and More!

Welcome to another edition of “Bird Droppings.” A simple list highlighting recent articles relevant to legal marketing. Find a variety of links that we have…

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March 14, 2018

Another Indicator That Your “SEO Content” Is Awful

I've been railing against the conventional wisdom that more content is the magic SEO bullet for years now. In fact, for many of our clients,…

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March 6, 2018

Google Illustrates the Importance of Mobile Page Speed with New Website Testing Tools

Google has made it clear that site speed (and thus page speed) is one of the signals used by its algorithm to rank pages. Google representatives…

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