All Blog Posts
What Does “Trust” Mean for the Legal Industry
Google can and will provide answers for just about any question you might have, but just because it provides the answer doesn’t mean you need…
Read MoreSEO Shouldn’t Be Everything
4 SEO Practices You Can Ignore The task of search engine optimization (SEO) is a never-ending one. Search algorithms change, user preferences shift, and…
Read MoreHow to Get The Most Out of Your Blog
Maintaining a blog can feel like a fruitless chore, believe me, I get it. You can add and add to it and see no returns…
Read MoreThe Difference Between a Lead and a Conversion (and Why You’re Responsible for the Latter)
A lot of digital marketers talk about the importance of leads and conversions. We're no exception. We often even use the terms interchangeably. This is…
Read MoreWhat is a Manual Action and How Do I Fix It?
Google tries to be vigilant about spam. It really does. Link building schemes, black hat tactics, and malicious software are some of the main things…
Read MoreWho’s Answering Your Phone?
We've had “the phone conversation” a few times with our clients: they’re getting leads, but they aren’t becoming conversions. What’s going on if the phones…
Read MoreThe Quickest Way to Piss of Your Customers
Is there a quicker way to piss of a customer than making them feel like you don't care? For firms handling intake, one of the…
Read MoreIn Defense of Location-Based Hero Images
We’ve all been there: you want to build your website, you have a homepage, and you don’t know what to put as the hero image.…
Read MoreThe Role of Privacy in Digital Marketing in 2020
Privacy is an increasingly relevant issue in the marketing industry as technology gets more advanced and workarounds for data compliance get smarter by the day.…
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