All Blog Posts

Responsive Ads Might Be Your Best Option
Google Ads offers a variety of ad options, but none might be better for small businesses than Responsive Ads, both search and display. We might…
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When Snippets Don’t Help
It’s general knowledge that ranking highly on Google is a good thing. It drives traffic, improves authority by making it more accessible, and increases brand…
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High Funnel vs Low Funnel Marketing: Knowing Your Jargon
The language of marketing has always been designed to isolate clients. Marketers use technical jargon to upsell and confuse prospective clients; an unethical power play.…
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Recent Google Update Winding Down
The still as-of-yet unannounced Google update seems to be coming to a slow close for the legal industry. The update has been largely affecting…
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The Ultimate Citation/Directory Listing Checklist
Running a business online can feel like trying to cook with multiple burners. There’s a lot to keep track of and if you forget about…
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A Guide to Using Ahrefs’ Internal Backlinks Tool
Ahrefs has a plethora of useful tools and resources. Since the publishing of that post, a few new features have been added. One of these…
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How to Handle Spam Links in Google Search Console
There are countless ways to check your website’s backlink network, from ahrefs.com to Google Search console. Not surprisingly, there tend to be inconsistencies between reporting…
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How to Properly Use Alt-Text
Images are some of the more misunderstood features of web pages. While they are important for conveying messages and often improve content as a whole,…
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7 Features of Highly Effective Content
There’s a lot of debate over the true value of content in the SEO and SEM worlds; whether it’s worth large investments or should simply…
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