All Blog Posts

Lawyers and Cops and BLM and Branding
This started as my musings around police as a brand, but quickly begged the question: why is the lawyer brand so tarnished even in light…
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Mockingbird’s Approach to Building Websites
We are going to go over the tools and techniques used to make Mockingbird custom websites and how it helps us achieve our technical metrics…
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Cockroach is now Mockingbird (again)
We will get through this crisis stronger than we ever were, but first we have to get through it. I'm glad to say that Cockroach…
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Avvo in SEO Traffic Free Fall
The legal directory, Avvo looks to be in complete SEO meltdown mode. As the guy who architected Avvo's SEO ascendancy, I take no level of…
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Study: Google Ads Costs Increase by 42% during COVID Crisis
The massive shifts in consumer behavior combined with attorneys carefully extending their cash flow window has created a seismic shift in the economics of Google's…
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Never Advertise Without This
I've taken over hundreds of law firms' Google Ads accounts, and about 90% of those were set up incorrectly. This isn't my opinion on "the…
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Nofollow Links Can Be Useful Too
The state of links is ever-changing, with new rules and guidelines to follow it can be confusing. Google's John Muller was back recently challenging the…
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Law Firm Intake Software Overview
Update: Download our new Intake Management Software White Paper One of the most important aspects of managing your firm’s growth is understanding what’s driving new…
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5 Ways to Give Back During A Pandemic
COVID-19 is hurting some more than others. We've all heard that those with compromised immunes systems (asthma, diabetes, heart disease), and the elderly are more…
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