All Blog Posts

February 17, 2020

When Snippets Don’t Help

It’s general knowledge that ranking highly on Google is a good thing. It drives traffic, improves authority by making it more accessible, and increases brand…

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February 14, 2020

High Funnel vs Low Funnel Marketing: Knowing Your Jargon

The language of marketing has always been designed to isolate clients. Marketers use technical jargon to upsell and confuse prospective clients; an unethical power play.…

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February 13, 2020

Recent Google Update Winding Down

The still as-of-yet unannounced Google update seems to be coming to a slow close for the legal industry.    The update has been largely affecting…

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February 12, 2020

The Ultimate Citation/Directory Listing Checklist

Running a business online can feel like trying to cook with multiple burners. There’s a lot to keep track of and if you forget about…

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ahrefs screencapture with the title of the Internal backlinks tool
February 11, 2020

A Guide to Using Ahrefs’ Internal Backlinks Tool

Ahrefs has a plethora of useful tools and resources. If you take a look at our introductory Ahrefs blog post from a couple of years…

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February 10, 2020

How to Handle Spam Links in Google Search Console

There are countless ways to check your website’s backlink network, from ahrefs.com to Google Search console. Not surprisingly, there tend to be inconsistencies between reporting…

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February 7, 2020

How to Properly Use Alt-Text

Images are some of the more misunderstood features of web pages. While they are important for conveying messages and often improve content as a whole,…

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February 6, 2020

7 Features of Highly Effective Content

There’s a lot of debate over the true value of content in the SEO and SEM worlds; whether it’s worth large investments or should simply…

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February 5, 2020

Top 4 Ways for Law Firms to Stand Out

Being unique in a saturated market is the best way to get attention and build your client base. But it’s hard to know how you’re…

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