Jason Arango | March 5, 2019
All Blog Posts
Advanced Website Launches the Mockingbird Way
Rob and I sit down and share our process - built on the experience of launching almost 100 law firm websites - for launching, relaunching…
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Is Your Firm’s NAP Consistent Across the Web?
NAP is your firm's name, address, and phone number. In terms of Search Engine Optimization, it is very important that your business's presence be consistent…
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We F’d Up…
This post is meant to highlight three things: We are not infallible. Our job is to candidly advise on the status of marketing, even when…
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Google Ads Parallel Tracking is Now Required
Is your Google Ads account ready for the switch? If you advertise on Google Ads, chances are you’ve received a message recently regarding their new…
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New “Follow” Button For Google Maps
Currently rolling out only to those using Google Maps for Android, Google is now giving users the ability to “follow” specific businesses as announced on…
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Google Ads Rolls Out New Automated Location Extensions
Optimizing your Google Ads account has become much more automated thanks to automated location extensions! If you own a Google My Business profile that is…
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Bird Droppings: Google is now rolling out the Google Speed Update…and More
Welcome to another edition of “Bird Droppings.” A simple list highlighting recent articles relevant to legal marketing in order to help bring you up to…
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Martindale-Hubbell Aggressively Marketing Their LinkSpam Network
Psssst...buddy...you...with the struggling website...yeah you. Want to buy a link? How about 5? I've got some nice, hot, untraceable links right here in my coat.…
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Is Your Tagline as Creative as You Think it is?
Aggressive. Experienced. Cliché. We at Mockingbird began to notice a trend in many firms’ taglines, namely, that they focus on the same overused, generalized words…
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