Conrad Saam | May 19, 2020
All Blog Posts
Laws of UX Series: Aesthetic Usability Effect, Doherty Threshold and Fitts’s Law
Laws of UX are a collection of design heuristics created by Jon Yablonski to help designers leverage psychology to create more human-centered experiences. You can…
Read More
Finding Your Following With a Niche Subject (And the Surprising Charm of a Mortician)
Legal writing rarely blows anyone’s socks off, and for valid reasons. Not many people want to learn about the law unless it is directly impacting…
Read More
What Does “Trust” Mean for the Legal Industry
Google can and will provide answers for just about any question you might have, but just because it provides the answer doesn’t mean you need…
Read More
SEO Shouldn’t Be Everything
4 SEO Practices You Can Ignore The task of search engine optimization (SEO) is a never-ending one. Search algorithms change, user preferences shift, and…
Read More
How to Get The Most Out of Your Blog
Maintaining a blog can feel like a fruitless chore, believe me, I get it. You can add and add to it and see no returns…
Read More
The Difference Between a Lead and a Conversion (and Why You’re Responsible for the Latter)
A lot of digital marketers talk about the importance of leads and conversions. We're no exception. We often even use the terms interchangeably. This is…
Read More
What is a Manual Action and How Do I Fix It?
Google tries to be vigilant about spam. It really does. Link building schemes, black hat tactics, and malicious software are some of the main things…
Read More
Who’s Answering Your Phone?
We've had “the phone conversation” a few times with our clients: they’re getting leads, but they aren’t becoming conversions. What’s going on if the phones…
Read More
The Quickest Way to Piss of Your Customers
Is there a quicker way to piss of a customer than making them feel like you don't care? For firms handling intake, one of the…
Read More