All Blog Posts

woman holding moving box
November 29, 2019

5 Steps to Upcycling Old Content

5 Steps to Upcycling Old Content SEO Keywords Plug-Ins Avoid Duplicate Pages Push the Pages   If your website has been around for a while,…

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November 27, 2019

The Future of Search Ads

A recent report from eMarketer about the future of search ads has provided some interesting predictions. The report looks into the coming ad revenues by…

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November 26, 2019

Why Microsoft/Bing Advertising is Worth It

Microsoft Advertising, which is largely Bing Search Ads, is an opportunity that law firms shouldn’t sleep on. Keywords for lawyers are some of the most…

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November 25, 2019

Yes, You Need Call Tracking

So your ad campaign has been working and you’re getting almost more calls than you can handle. How do you handle it? Do you write…

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Weekly development plan on a whiteboard
November 22, 2019

Creating a Content Development Plan

A good website is like a good sandwich: it can look amazing from the outside, but if it doesn’t taste good then it’s a bad…

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November 21, 2019

FACEBOOK’s New Safety Guidelines

Facebook Ads, run by FACEBOOK for Business and appearing on Facebook and Instagram, recently announced new safety controls for their advertisers, meant to “maintain a…

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November 20, 2019

The 4 Best Ways to Optimize for Local

The importance of local SEO has seemingly been emphasized to death, but I think you’ll find that we’ve barely scratched the surface of the importance…

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November 19, 2019

Your Clients are Your Best Advertisers

For both local and multi-office firms, client reviews are some of the most important aspects of a revenue-generating online presence. Surveys show that most consumers…

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Students wearing backpacks
November 18, 2019

3 Ways a Scholarship Can Help Your Firm (And How to Organize One)

Law firms are a part of the community just like any other local businesses, but that position has to be upheld. One easy and fun…

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