, CallRail and Mockingbird sit down to talk legal conversion….

Yesterday, I got together with two long term Mockingbird partners, and CallRail to discuss the practice of maximizing conversions, the reporting infrastructure required to evaluate marketing mix like an MBA would and the importance of monitoring the quality of your intake approach. Intake conversion epitomizes the need for a perfect mix of agency, technology and humanity required to optimize the delicate balance of the art and science of conversion.  Have a listen…


One Response to “, CallRail and Mockingbird sit down to talk legal conversion….”

  1. Wait so agencies SHOULD’T try to get credit for Branded Search Terms (; Just kidding! Great post/webinar with 2 great solutions that really benefit firms and compliment each other perfectly. Also big shout-out to KEXP!