Content Cannibalization
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May 16, 2022
In my ongoing campaign to try to get lawyers to abandon the content content content mantra spewed by inexperienced SEOs… this showcases how publishing for too much content has an overall negative impact on SEO rankings. Ben Sessions, is one of the more active SEO driven lawyers, but fell into the trap of just publishing as much as possible, in an attempt to “break into the Top 10.” What he really was doing was creating multiple pages that were all competing with each other – once we handled this content analytically and strategically, in Ben’s own words, “we broke into the top 10 for keywords I’ve been trying on for year, by making one simple change.”