AAJ’s Annual Marketing & Management Seminar is headed to the races in Louisville, KY, this fall! The program will focus on business planning basics, stretching marketing dollars, marketing mistakes to avoid, using social media to build a practice, and the latest in search engine optimization. Come for the education program, and stay for an afternoon at the famous Churchill Downs racetrack! Kentucky Justice Association plaintiff attorney members can attend the Day at the Races Seminar! Call AAJ Education at 800-622-1791 to register.
Tracking the efficacy of your law firm’s marketing and advertising is vital to understanding how well your investments are paying off. Proper UTM codes, a type of URL parameter for Google Analytics, is the first step to accurately tracking campaigns. How and where you implement these URL parameters varies based on what platform you’re running… Read More
Full disclosure: This post is more of a public service announcement than a typical “how to” post on improving your law firm’s online marketing. Pros and Cons of Using Weebly as your Registrar Pros: They do all of your DNS configurations for you! Cons: You’re required to have them do all of you DNS configurations for… Read More
You’ve likely received an email with a subject line like “Building quality links on trusted and high authoritative websites” or “Blogpost/Links.” Heck, even search quality representatives at Google get these embarrassingly lazy emails to try and sell high DA (domain authority) links. Here’s an example I received this morning: I appreciate being part of your… Read More
Since the old Map Maker feature was terminated at the end of March 2017, you may be left wondering how to deal with duplicate Google My Business law firm and individual practitioner pages. The information below, summarized from the recent post by Local SEO expert Joy Hawkins, should provide some direction for you and your… Read More
On this webinar, Mockingbird’s VP of Operations Robert Williams shows you exactly what needs to be done before a successful website launch. If you’re considering launching a new website, don’t leave anything to chance. Robert will make sure you’ve taken the steps necessary to ensure that nothing goes horribly wrong.
If you’re considering an investment with an SEO Consultant or SEO Agency, please watch this 11.5-minute video released by Google. Maile Ohye, Google’s Developer Programs Tech Lead, outlines important things to consider, tips on what to ask for, and even items to expect from technical audits. A good SEO will try to prioritize what ideas… Read More
Google recently posted a blog with some tips on how to keep user/bot generated SPAM from ending up on your website. I’ve italicized user/bot because I don’t want you to get your SPAM confused… We’ve written about Google Analytics SPAM numerous times. This stuff is a little different, though it can be related. Protecting your website from… Read More
Whether you celebrate Diwali, Hanukkah, Christmas, Ramadan, Kwanzaa, Winter Solstice, or just consume copious amounts of cookies and egg nog, we wish you good health and much happiness! Cheers to the end of another successful year and to the beginning of 2017 from all of us at Mockingbird Marketing. Dear Santa, We hope you’re doing… Read More
For this tutorial, I use examples and link to resources that explain how to transfer a domain name from GoDaddy to Namecheap. These specific examples will vary depending on which registrar you’re transferring from and which registrar you transfer to, however, this complete guide can serve as a basic outline for most registrars. Cool blog Robert, just… Read More