Google is once again leveraging its online clout to push the internet forward. The most recent initiative is to encourage websites to incorporate HTTPS encryption into the website to make the internet a more secure place for users. With the recent update of the popular Google internet browser, Chrome, the search engine giant will begin to label HTTP sites as not secure.
HTTP vs. HTTPS
On the internet, sites currently live under one of two options, Hypertext Transfer Protocol (HTTP) or Hypertext Transfer Protocol Secure (HTTPS). The difference between these two is that the HTTPS creates an encrypted communication channel between the browser and the website. This allows for safe communication of passwords, credit cards, and other sensitive information. HTTPS is achieved by installing an SSL certificate onto the site.
In the past, HTTP sites were labeled on Google Chrome with an “i” icon. These icons were inconspicuous and did not draw user attention. When clicked, the icon alerted users that the site was not secure with the notification seen below.
At the same time, HTTPS sites that utilized encryption were labeled as secure, written in green, and included a lock icon next to the HTTPS. This was a subtle way to incentivize websites to transition to HTTPS and told users that they could trust the site.
Now with the update from Chrome 64 to Chrome 68, Google is taking less of a subtle approach. Google wants to make sure that it is a top priority for all websites to immediately transition to HTTPS. Users will now see “not secure” next to any website that still uses HTTP. This change will all but force any remaining websites to adopt HTTPS to remain competitive in today’s digital market.
Mockingbird Marketing is here to help. Contact us today to find out how we can optimize your site to achieve your online business goals.
Here at Mockingbird Marketing, we pride ourselves on our commitment to employee growth and the continued training and development of our people! That’s why, when opportunities arise we participate to our fullest capability.
We are very proud to be a Premier Google Partner. That partnership comes with a few great benefits, one of them being exclusive in-person trainings with Google Representatives on the best practices and use of their products and tools. This last week members of our staff had the opportunity to learn and grow at the Google Campus here in Seattle! They participated in the Google AdWords BootCamp, and three full day classes centered around Profit-Driven Marketing, Automation, and Performance Video. Our team learned a lot and will be putting these lessons into practice, making us a better Agency, which in turn makes our clients even more successful.
Some of the key points covered during these sessions included:
Maximizing Ad Extensions. (Enable 3 or more for a CTR increase of 10%-20%)
The Rise of Voice Search. Optimize content to be user-friendly and conversational.
Remarketing is Key. (96% of users do not convert on 1st visit)
Utilizing Ad Attribution. (5% more conversions when non-last click attribution is used)
A Slow Mobile Site Costs You Money. For every 1 second delay:
~8% Increase in bounce rate
~7% Decrease in conversions
~2.1% Decrease in cart size
~16% Decrease in customer satisfaction
Tracking Return on Ad Spend (ROAS). Allows for intelligent decisions and optimization of marketing budgets.
Focusing on Profits, Not Cost. Don’t set a budget if you can make more by spending more on ads.
Using Google’s Automation Tools. (Machine learning can save 50% of time spent on optimizations)
Obviously, this is just a portion of what was covered, but Mockingbird will continue to utilize all of the opportunities available to stay on the cutting edge of technology and continue delivering great results for our clients.
Video promotion is a scary idea to a lot of small businesses. Most business owners will immediately think about the many complications that come with it. I don’t have time, I don’t have the money, and I don’t even know where to start, are just a few worries that instantly come to mind. Fortunately, that’s where a new program designed by YouTube will come in.
It’s called YouTube Director onsite, and it is designed to help grow your business. The program is available in over 170 cities around the U.S. and is designed to help you leverage YouTube’s enormous user base. The “price point” is really the biggest selling point for this program. For only $350 dedicated to advertising the video on YouTube, they will make the video for FREE! That’s right, the video is completely free, and your investment goes directly to ad spend.
How the Program works:
A director will get in contact and will get to know you and your business. They will then discuss a script and create a plan for the upcoming shoot.
The video will be filmed on site and an edited final cut will be sent to you within 7-10 business days.
Put your new video to good use with the $350 ad spend on YouTube. A Google advertising expert will help set up your video ad and get it positioned to target the right customers for you.