Top 4 Ways for Law Firms to Stand Out
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February 5, 2020
Being unique in a saturated market is the best way to get attention and build your client base. But it’s hard to know how you’re unique, or at least unique in a way that matters to your business.
Mockingbird handles a lot of clients, and we see what makes certain firms stand out. Here’s our list of the top 4 characteristics of stand-out firms.
1. Multi-Lingual
This is good for any practice area. Despite America’s melting pot of cultures and being home to millions of people for whom English is not their first language, only a small percentage of firms offer services in another language. Over 10% of American households primarily speak Spanish. If you’re a firm in a rural area, chances are you could own the Spanish language market for hundreds of miles. This is even more the case with languages like Vietnamese, Polish, and Farsi. If you have a second (or even third) language under your belt, use it.
2. Local Roots
Community means a lot to people, and if your firm can boast its local qualities you might just land yourself a reliable client base. If you aren’t originally from the community, you can strengthen your ties by participating in and sponsoring local events, designing scholarships, and being a subject matter expert for local journalists.
If you are from the local area, you’re already a step ahead, but don’t get cocky. You will still need to be active in your community and get your name out there; unless you were incredibly social and/or your town is incredibly small, it’s unlikely that everyone knows who you are. Stay involved and tout your roots.
3. Expertise
We know the Bar is picky about who can call themselves experts, which is why you should show off when you can call yourself an expert. If you have worked hard to be an expert in a specific area of the law, you have a step above your non-expert competitors. You have access to a keyword they don’t. Just make sure you can be called an expert by the Bar or else you might see some penalties.
4. Accessibility
While accessibility can refer to the ADA, it can also refer to just being open and welcoming to all types of clients. Is your content accessible to people who might not be comfortable with the law? Is your website clear and easy to navigate?
While your website does need to be ADA compliant, accessibility goes beyond that. Make sure you’re putting your clients first, and make sure they can feel it. Legal matters tend to be sensitive, so being the firm that makes your clients feel comfortable is important.