Got another call from a lawyer whose website, he thought, was underperforming. A quick review of the site shows why….
While the site is visually fine, note that all of his practice areas display as pop ups on the same URL…the individual practice area content doesn’t actually exists at his URL: http://grenierlawgroup.com/practice-areas/. (Note below – the URL for this practice area is stuck at /practice-areas/, as is all their other practice area content.
And you can see that Google can’t find any pages about specific practice areas:
I’ve seen this with attorney profile pages as well. So…when you are DIYing (and you really can) your websites…be sure that all of your content has a page (read: distinct URL) on which to reside.