Authentic Images Are Worth It

Business Man Shaking Hands

We have all seen one of these photos. The man in a suit with the perfect smile doing “business things” in front of a blurry background. Stock photos are all over the internet. Many are high quality, but they often lack personality. Images can help humanize your brand. Instead of using images of freakishly good-looking young professionals in business suits, hire a photographer and block out an hour to take some group shots around the office. If money is tight and you have a digital camera, go the DIY route (just do some research on correct lighting as that will make a huge difference).

Don’t refrain from using an image of yourself or images of your team. Not only will it make your website more personable, there’s a good chance it will help your conversions. Marketingexperiments.com ran a case study on a consumer credit counseling service’s home page. The experiment ran a stock photo of a woman with a headset against a photo of the company’s actual founder. When the photo of the company’s founder was displayed, visitors were 35 percent more inclined to sign up for a free consultation.

If you have no choice but to use a stock photo, make sure it is high quality and relevant to the message you are trying to convey. Just because you like a photo, doesn’t mean you should use it. Make sure the image isn’t used too often or (more importantly) by any of your competitors. If you are using Google Chrome, right click on the image that you are considering and select “Search Google for Image.” This will bring up all locations and websites where that specific image is being used.

Google Reverse Image Search

No matter what your budget or time constraints may be, keep in mind that your customers want to relate and connect with you and your team. If there is any way to incorporate your own style over a stock image, you will stand out in the crowd.

2 Responses to “Authentic Images Are Worth It”

  1. So true! It’s easy to Google and put up any such photo but isn’t that effective. While on the other hand, making a little effort and clicking a real image can turn out to be really good. Also, it will be much more suitable.

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