Please Spend Time on Your Practice Area Pages
Imagine a consumer going through a crisis. A legal crisis. They turn to your practice, visit your website, and check your practice area pages for the crisis they’re currently in. What do you want them to see?
The Bare Minimum
If you want that consumer to become a client you need to show them what they need to see. That is:
- Whether you cover their type of case
- Some advice on their crisis so that they know you know what you’re talking about
- Assurances that you have experience
- Personal touches to prove that you aren’t just a machine that spits out legalize
And, most importantly:
- More than a single paragraph that briefly describes their crisis and then tells them to call
Flesh It Out (Just a Bit)
So now you have the basics of what your page should have. Let’s add some more.
Things that aren’t difficult to add to your page but really do help include:
- Links to resources
- Internal linking
- Past case results
Some of these (FAQs, results, testimonials) might already be available elsewhere on your website. Put a few of them on your practice area pages as well. Give the consumer more information than they need, make them feel like you’re willing to put in the effort.
Content is Worth It
Organic traffic is the most common form of internet traffic, by far (pdf). Failing to adapt your pages for SEO is turning away potential clients before they even get to the door. We get it, lawyers are busy. You shouldn’t be spending your time writing and designing practice pages. Luckily, you can pay other people to do that for you.
If you would like to set up a plan for your website’s content, contact us and we can help you figure out what you need. You might be busy, but, with our help, your firm might be a lot busier.