Frequently Asked Questions (FAQs) SEO Definitions What Does SEO Stand For? Search Engine Optimization What Does SERP Stand For? Search Engine Results Page What Does PPC Stand For? Pay Per Click Advertising FAQ’s What is Mockingbird's minimum engagement? There is no minimum engagement. We develop each budget and plan around each firm's individual needs. What is Call Tracking? We use a program called CallRail to How long will it take to see results from SEO? Will I be locked into a contract? Can I keep my current website? Why is Seo important for attorneys? Is Local SEO for lawyers important?