Ahhh… new years resolutions. Like “I’m going to blog more.”
I remember my business school friend, Josh Strauss proudly proclaiming to our MBA section that his new years resolution was to floss – and now I think of him every time I pick a stray strand of overcook beef leftover from lunch from my teeth with some waxed string.
Its early January and lawyers across the country are reinvigorated and optimistic – time to “take their firm to the next level” and “up their game” with a renewed commitment to marketing. Which often entail promises of blogging to feed the “Content is King” beast. (Turns out content is NOT king, but I digress.)
Blogging is a commitment – call it an annual commitment and not one to be taken lightly. And just like that tiny roll of overpriced string in your medicine cabinet – if you stop half way through the year, things start to decay. Nothing looks sadder and more marketing pathetic than a blog long abandoned but still posted on the homepage.
“This post from 2015…..” screams “I’ve given up and I have nothing left to say.”
Now, don’t get me wrong – blogging is super valuable. (Especially when you do it on your own site to improve your SEO performance and not another domain, but I digress again.) Blogging can generate links. Can generate inbound traffic. Can establish your thought leadership. Can forge relationships. Can generate business. These are all good things.
If you are going to abandon your blog, just like Josh abandoned his flossing regimen some time around April, you are better off not getting started at all. My guess is that those of you with the self discipline to pull out that floss once a day will do just fine blogging, but otherwise… try something else.
(oh – and incidentally, less I turn into a hypocrite – my new year’s resolution…. publish something every business day.)