Nofollow Links Can Be Useful Too
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April 10, 2020
The state of links is ever-changing, with new rules and guidelines to follow it can be confusing. Google’s John Muller was back recently challenging the way that we we think about links and ranks. As he fielded questions, Muller demonstrated that sometimes the way we think about SEO isn’t entirely correct. Offering advice on how to fight for top rankings.
Everyone knows the importance of links but what about dofollow versus nofollow? Over time most people have come to an understanding that dofollow links deliver greater value when fighting for top rankings. Versus nofollow links that may be easier to achieve but hardly bring any value at all. This is where Muller challenged this traditional thinking stating that dofollow links are no longer needed for rankings as well as nofollow links can be useful, too.
Google uses new rules that allow nofollow links to count as a link signal. This means that a normal nofollow link from normal websites may count as a link. This benefits sites that operate in niche markets where sites tend to link to each other with nofollow links. It could also apply to new websites that may only have nofollow links and have not had the time to gain dofollow links. Using this type of link as a signal for ranking is still beneficial for Google to be able to discover and display these sites in search.
It is important to remember that promoting your firm is about more than getting links. Building traffic to a website is about being proactive and similar to building traffic to a brick and mortar. In both instances, you have to figure out ways to make your business be different in order to be notable and better than competitors. Evaluate what top-ranking competitors are doing and focus on their innovations rather than traditional ranking signals. Continue to challenge what we know to know as the standard to look for innovation and continued to promote your firm in search.