Are Your Competitors Playing Dirty: The Importance of A Competitive Analysis

With co-host Alex Valencia of We Do Web Content Did you know that one of the most important activities for any SEO process is the initial competitive analysis? Have you started taking the steps to find out what your competitors are doing better than you? The process of a good competitive analysis should correctly identify your SEO targets and provide fundamental input to establish your overall SEO and content strategy. Depending on the scope of your SEO process, and industry, this can be really complex, because of the all of the complex factors involved.