Welcome to another edition of “Bird Droppings”. A simple list providing links to recent articles relevant to legal marketing. Using the Bird-droppings Slack channel in our office, we have provided another list of helpful links to get you through the holidays.
As 2017 comes to a close, Joy Hawkins provides a list of all the changes she’s tracked along with some things that are to come.
Celebrities can use Posts on Google to answer questions with video that are served up in search results (on mobile). Is this going to be expanded to Local Businesses too?
Bryson Meunier explains why we should care about Voice Search
Mockingbird’s Jason Arango explains why you should Stop Googling Yourself
Google announces a new web-based version of it’s SEO Starter Guide
Google officially extends search results snippets to a max of 320 characters
Early Christmas present from Google: Google now showing 12 months of data in Google Search Console!
Update! Google makes 14 Changes to the Review Guidelines
Key Findings from the 2017 Local Search Industry Survey
Is your new year resolution to clean up your tagging and track your campaigns effectively in Google analytics? Annie Cushing helps you learn from other people’s mistakes.
Legal related links:
Another reason from Google on why your law firm must embrace mobile users and create a great experience on smaller devices that is technically sound.
Man makes his backyard shed the top rated restaurant on TripAdvisor
Recent and Upcoming Events: