Why You Shouldn’t Let a PR Agency Run SEO
Seems like an obvious title, but at least one Personal Injury firm in LA apparently needs this heads up. About 5 years ago, I wrote a post for Search Engine Land about the value of good PR for linkbuilding. The fundamentals remain true today and I can’t stress enough how good PR, working in tandem with smart linkbuilding can score big time for law firms.
Unfortunately, every man and his dog is getting in to the legal SEO business – frequently to the detriment of their own clients. Social Media gurus, networking mavens and today…. PR “professionals”.
From LinkedIn email today:
I’m working with an LA-based lawyer and wanted to run a cross-promo idea past you. Let me know if I can send you some info.
OK. I’ll bite….