Your Size (Or Lack Thereof) Is Your Strength
Being a small business comes with its struggles. You don’t have the endless funds and limitless protections of a multinational law firm. You don’t get to go to large company retreats. These factors might make you glance at larger law firms with envy in your eyes, but from an advertising standpoint, you’ve got the upper-hand. As a local business, you have the trust of the community. You have a local office that your customers can visit and, more importantly, find on Google.
Google My Business
When a consumer does a Google search for businesses in their area, Google will show them business with locations near them. Small-town firms benefit the most from this since large businesses are less likely to have a physical location in town. That being said, it is vital that you have your Google My Business profile set-up and up to date. Google My Business will only benefit you if Google actually has your address.
The Local Factor
As a local business, you probably already know people in the area. You probably already have connections through friends, family, social events, and just being a local. This improves your trustworthiness. An even better way to improve your name recognition and local reputation is by contributing to the community. Participate in local events, sponsor local services, and get your name out there.
Connections are everything
If your town still has a local newspaper make connections there. They can be a vital resource for link-building, local advertising, and partnering for local events or sponsorship programs. The same goes for local radio and television stations. In a place where everybody knows everybody, make your firm’s name stick.
Emphasize Your Size
As a small firm, every client is personal. You know all your employees and care about everyone who walks through the door. Or at least that’s the image you want to project. Large firms may have fleets of lawyers, but they don’t have the personal touch. Consumers respond positively to locally owned businesses, so capitalize on that.
Advertising as a small law firm can be difficult: without a marketing department, digital ad campaigns can be overwhelming and expensive. If you are a small law firm looking to grow your business, contact us and we can discuss how we can help you get more clients.
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