Case Study: PR Link Building During COVID-19

Investment

  • $10,000

Client

The firm is a long-term client of Mockingbird’s. They have seen a increase in DR over the course of their engagement, but were ready to take their efforts to the next level.

*Note: For those of you who are not familiar with digital marketing, domain rating (DR) is a metric used by Ahrefs that shows the strength of a target website’s total back link profile (in terms of its size and quality).

Project

Public Relations & Link Building: Free COVID-19 Legal Advice Hotline

The firm is offering a free legal advice hotline for those who have become recently unemployed due to COVID-19 or have related employment law questions. This project included outreach to (and ongoing communication with) over 100 publications and non-profits in 13 cities with the goal of acquiring interviews, mentions, and back links to the client site.

Result

21 placements (with links to the client website), 18 of which have DR of 50 or over.

Website Domain Website Relationship Stage Domain Rating
seattletimes.com Successful Placement 91
bizjournals.com Successful Placement 91
stltoday.com Successful Placement 85
sandiegouniontribune.com Successful Placement 85
wsbtv.com Successful Placement 83
azfamily.com Successful Placement 81
wpxi.com Successful Placement 79
dcist.com Successful Placement 77
wa211.communityos.org Successful Placement 77
kctv5.com Successful Placement 76
ktnv.com Successful Placement 75
wamu.org Successful Placement 70
kake.com Successful Placement 69
theeagle.com Successful Placement 69
seattlemet.com Successful Placement 65
kten.com Successful Placement 62
reporternewspapers.net Successful Placement 56
dtphx.org Successful Placement 50
crisisconnections.org Successful Placement 44
allianceforpioneersquare.org Successful Placement 42
friendsofhistoricbelltown.org Successful Placement 15

Conclusion

We expect this increase in high DR back links to improve the authority of the client website over time and lead to improved rankings in organic search. Stay tuned for the long term results of this project.