Investment
- $10,000
Client
The firm is a long-term client of Mockingbird’s. They had seen an increase in DR over the course of their engagement, but were ready to take their efforts to the next level.
Note: Domain rating (DR) is a metric used by Ahrefs that shows the strength of a target website’s total back link profile (number and quality of backlinks to the site).
Project
Public Relations & Link Building: Free COVID-19 Legal Advice Hotline
The firm offered a free legal advice hotline for those who have become recently unemployed due to COVID-19 or have related employment law questions. This project included content creation/optimization and outreach to (and ongoing communication with) over 100 publications and non-profits in 13 cities with the goal of acquiring interviews, mentions, and back links to the client site.
Result
21 placements (with links to the client website), 18 of which have DR of 50 or over.
| Website Domain | Website Relationship Stage | Domain Rating |
| seattletimes.com | Successful Placement | 91 |
| bizjournals.com | Successful Placement | 91 |
| stltoday.com | Successful Placement | 85 |
| sandiegouniontribune.com | Successful Placement | 85 |
| wsbtv.com | Successful Placement | 83 |
| azfamily.com | Successful Placement | 81 |
| wpxi.com | Successful Placement | 79 |
| dcist.com | Successful Placement | 77 |
| wa211.communityos.org | Successful Placement | 77 |
| kctv5.com | Successful Placement | 76 |
| ktnv.com | Successful Placement | 75 |
| wamu.org | Successful Placement | 70 |
| kake.com | Successful Placement | 69 |
| theeagle.com | Successful Placement | 69 |
| seattlemet.com | Successful Placement | 65 |
| kten.com | Successful Placement | 62 |
| reporternewspapers.net | Successful Placement | 56 |
| dtphx.org | Successful Placement | 50 |
| crisisconnections.org | Successful Placement | 44 |
| allianceforpioneersquare.org | Successful Placement | 42 |
| friendsofhistoricbelltown.org | Successful Placement | 15 |
Conclusion
We expect this increase in high DR back links to improve the authority of the client website over time and lead to improved rankings in organic search. Stay tuned for the long term results of this project.
Update 11/24/2020
The firm’s domain authority jumped from 31 to 42 six months after the beginning of this project.