New Panda Rollout Helps Lawyers (we hope)
Last evening, Pierre Far from Google announced a new rollout of the Panda algo (remember that Google change targeted towards identifying thin, weak and otherwise low quality content). Don’t go checking your Google Analytics just yet – the rollout will take a week to full deploy and impact 3-5% of search queries.
Most notably Far announced:
This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.
So it is interesting that in a very brief statement about Panda, Google is specifically calling out benefits to the little guys. Reading the tea leaves here, I’m hoping this is in some degree a response to the backlash from Pigeon, which benefited the large directories at the expense of small businesses.