MN Bar Association: Small-Firm Marketing Bootcamp – How to Grow Your Practice in 2023

Is jumpstarting the growth of your practice on your New Year’s resolution list? Join us for a marketing bootcamp specifically geared toward small firms and solo attorneys. Our experts will discuss a variety of topics including improving your online reputation through Google reviews, effectively utilizing your offline community to broaden your referral sources, and new (and low cost) marketing ideas using technology to really grow your practice in 2023.

Two Talks from Mockingbird:

Dark Social

Discover how Social Media marketing (really) works.  Learn how to leverage your offline community engagement through the network effect of technology to transform your city or town into a large, enthusiastic, genuinely affiliated referral source. Sit back and watch short Case Studies of lawyers who are growing their practices through Dark Social to either replace or augment their local advertising campaigns. During this session we explore the limitations of attribution models in evaluating Dark Social as a marketing channel and highlight the importance of recording multiple attribution channels.

29 Things Aggressive Marketers are Doing with Technology

Aggressively growing firms leverage the cutting edges of technology to fine tune their marketing growth engine and eat up marketing share from those watching on the sidelines. Learn advances in automation – deeper reporting accuracy – improve conversion rates with creative financing – customized customer experiences – 1:1 video based email – replacing intake data entry – content strategy analysis – marketing data integration – and the importance of both self-reported and automated marketing channel attribution modeling.

Location: Virtual Event

Date: February 9, 2023

Time: 9:00 am - 12:00 am CST

Registration for this event is now closed.

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